Interbrand IQ: The Best Asian Brands Issue

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Watch Daniel Craig, as Bond, in Drag for International Women's Day

Posted by Shirley Brady on March 7, 2011 05:30 PM

Where Reese Witherspoon's International Women's Day campaign for Avon is earnest, some celeb Brit wits address the same issue — domestic violence, plus and a host of other issues holding back women's equality — with dark wit.

The PSA above, running in cinemas and on British TV, depicts actor Daniel Craig, in his guise as James Bond, putting himself, literally, in a woman's shoes.Continue reading...

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