Interbrand IQ: The Best Asian Brands Issue

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In the News: Super Bowl 47, AB InBev, BP and more

Posted by Dale Buss on February 4, 2013 09:01 AM

In the News

Baltimore Ravens win the Super Bowl over the San Francisco 49ers, as critics and viewers evaluate Super Bowl commercialsand CBS deals with half-hour second-half blackout by honoring its high-priced ad units and advertisers take advantage of lull with social-media frenzy.

AB InBev faces familiar game plan in U.S. opposition to merger.

BP heads to next phase in Gulf spill litigation.

Bank of America faces fresh questions over Countrywide settlement.

Clearwire weighs merger offer from Dish Networks.

Coca-Cola uses Super Bowl campaign as springboard for year-long efforts.Continue reading...

brand news

In the News: Citi, Yahoo, Foxconn and more

Posted by Dale Buss on October 16, 2012 09:01 AM

In the News

Citigroup CEO Vikram Pandit and COO John Havens quit unexpectedly; board elevates EMEA CEO Mike Corbat to top spot.

Yahoo CEO Marissa Mayer, back from two-week maternity leave, poaches new COO from her previous employer Google.

RIM sees its once-iconic BlackBerry slip into black-sheep territory.

CBS extends CEO Les Moonves for two more years to 2017.

Chrysler opens availability of natural-gas-powered Ram pickup to retail sales.

Facebook opens UK engineering hub to focus on mobile.

Foxconn admits to breaching child labor laws.Continue reading...

brand news

In the News: iPhone5Day, Reebok, Amazon and more

Posted by Dale Buss on September 21, 2012 09:01 AM

In the News

Apple is poised to sell 10 million iPhones in smash debut but sparks backlash by unseating Google maps from its platform.

Adidas cuts Reebok revenue forecast.

Walmart drops Kindle in slap at Amazon, as Amazon Fresh makes grocers nervous.

BASF buys U.S. seed-technology company Becker Underwood.

BlackBerry hit by service outage across much of world in another setback for RIM smartphone brand.

BSkyB deemed fit to hold license by U.K.

CKE delays IPO of parent of Hardee's and Carl's Jr. brands.Continue reading...

brand news

In the News: BP, HP, AIG and more

Posted by Dale Buss on September 10, 2012 09:02 AM

In the News

BP sells Gulf of Mexico oil fields for $5.5 billion to help pay for spill settlement while Petrobras seeks partner for development of its Gulf sites.

HP expands workforce reduction to 29,000 positions.

AIG will see U.S. slash its stake to become minority shareholder with $18 billion sell-off.

Apple cuts reliance on Samsung for iPhone chips as iPhone 5 mania and rumor mill heat up.

Audi threatens BMW's seven-year luxury auto crown.

Google charges retailers in growing competition with Amazon, as Google Fiber launch site takes off and Google Glasses hit the runway at New York Fashion Week.

NBC faces Paralympic TV deal scrutiny while the UK celebrates the end of the summer of the Olympics with London 2012 parade.Continue reading...

ready for takeoff

Cheap Frills: ANA and AirAsia Launching Budget Airline

Posted by Mark J. Miller on July 22, 2011 02:00 PM

Next time you need to get to Japan but don’t have too much cash in your pocket, you may be in luck.

AP reports that ANA (All Nippon Airways) and Malaysian budget carrier AirAsia are working together to launch a budget airline in 2012 that will serve Japanese domestic travelers as well as international travelers that are flying in and out of Japan.

ANA is Japan’s largest airline but “it has been seeking to strengthen its foothold in the low-cost market amid growing competition,” AP reports. The deal follows news last September that ANA planned to launch a new low-cost carrier in the region.Continue reading...

brand news

Brands to Watch: AMC, Sbarro, American Apparel and more

Posted by Dale Buss on April 1, 2011 09:00 AM

In the News

AMC, Matthew Weiner and Lionsgate reach agreement to keep Mad Men on the air for three more seasons.

Sbarro restaurant chain to file Chapter 11.

American Apparel nears bankruptcy filing.

American Airlines and Japan Airlines launch trans-Pacific airline alliance.

Budweiser runs responsible drinking campaign on "China's Twitter," Sina Weibo.

Disney rolls out Disneymedia+ to integrate brand marketing in Europe.

Panasonic reports on impact of Japan disaster on operations.Continue reading...

logo-a-gogo

Zen Palate: At JAL All Old Things Are New Again

Posted by Abe Sauer on March 2, 2011 04:00 PM

Continuing on our airline rebranding theme today, we invite you to cast your mind back 20 years (or so) ago. In those days before the rise of China in the global economy, it was a given that everyone would soon be speaking Japanese and working for one of the Tokyo-based conglomerates that was buying up everything in the world, including the Sears Tower.

The flagship airline on which our new global overlords would convey themselves from one superpower nation to another would be national carrier Japan Airlines, or JAL. Well, things didn't exactly turn out as planned and JAL, once one of the most noteworthy and praised aviation brands, was brought down to earth with a rebranding that clipped its soaring crane. Well, everything old is new again — the bird is back, and ready to ascend with Brand Japan once again.Continue reading...

brand news

In the News: Groupon, Madonna, Kinect and more

Posted by Shirley Brady on November 30, 2010 09:00 AM

In the News

ABB buys Baldor for $3.1 billion to expand in US.

BP sued for violating the rights of nature.

Coca-Cola invites tweeters to light up London's Piccadilly Circus.

Comcast toll for online video irks partners.

Cyber Monday sales spark brisk e-commerce business in US — and the UK.

Disney brings Mickey Mouse to Wii fans with Disney Epic Mickey game.

Dr Pepper Snapple Group launches Let's Play in US.

Facebook tops UK ranking of family brands, welcomed George Bush at its HQ.Continue reading...

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