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In the News; AB InBev, GE, PepsiCo and more

Posted by Dale Buss on April 8, 2013 09:02 AM

In the News

AB InBev reachedtentative agreement with the U.S. Department of Justice over its disputed $20.1 billion acquisition of Mexican brewer Grupo Modelo, which faces inquiry over Mexico worker deaths.

GE to buy Lufkin for $3 billion in oil-and-gas-industry play.

PepsiCo seeks to patent novel high-protein nutrition beverages.

Adidas stops controversial sale of t-shirts around injured Louisville player Kevin Ware.

AOL CEO Tim Armstrong to be honored for pro-women Makers series.

Apple's former advisor to Steve Jobs admits brand screwed up iPhone naming system.Continue reading...

brand news

In the News: HP, BP, BMW and more

Posted by Dale Buss on April 5, 2013 09:01 AM

In the NewsHP board shakeup and chairman exit gives CEO Meg Whitman a chance to shake off troubles.

BP faults Deepwater Horizon claims overseer, launches first brand-wide fuel loyalty program.

BMW prepares X4 crossover for U.S. market, makes vehicles greener with fewer cylinders, less gasoline.

Al Jazeera America hires CNN's Ali Velshi as anchor.

Amazon's Jeff Bezos leads $5 million investment round in Henry Blodget's Business Insider.

Apple reportedly signs music labels for streaming service as Google's YouTube clinches deal with Universal Music.

Best Buy may have turned the tide on showrooming Amazon.Continue reading...

celebrity brandcasting

Jimmy Fallon Brand Rises With Tonight Show Takeover Confirmed by NBC

Posted by Sheila Shayon on April 3, 2013 03:32 PM

NBC today confirmed that Jimmy Fallon is taking over The Tonight Show from Jay Leno in 2014, ending months of rumors in a deal that was (according to Variety) brokered by Comcast exec and NBCUniversal president Steve Burke.

Leno will retire following a 22-year run, while Fallon's reign will begin, Variety hears, following the Sochi, Russia, Winter Olympics coverage on NBC and its sister TV networks.

A hint that a deal had been struck came earlier this week with the release of a video between the two late-night comics, which Leno and Fallon tweeted and NBC promoted online.Continue reading...

brand news

In the News: Amazon, Facebook Phone, Toys 'R' Us and more

Posted by Dale Buss on April 2, 2013 09:07 AM

In the News

Amazon sees online retail rivals rise in 4Q and reign as most expensive stock end as company may have smartphone ambitions.

Facebook phone, no longer a rumor, is coming to Android.

Toys 'R' Us pulls planned IPO.

American Airlines settles fare suit with Orbitz.

American Express tests geo-targeted ads in London cabs.

American Greetings decides to go private.

Apple apology by CEO Tim Cook seems to satisfy Chinese authorities.Continue reading...

brand news

In the News: AIG, Boeing, KFC and more

Posted by Dale Buss on January 10, 2013 09:01 AM

In the News

AIG decides against joining federal lawsuit.

Boeing tries to defuse fears about Dreamliner.

Yum! Brands apologizes for KFC chicken probe in China.

ArcelorMittal plans to issue stock to cut debt of world's largest steelmaker.

Chrysler sees push from UAW for IPO.

Coca-Cola files claim in China against false fungicide rumors.

Dish Network looks at spectrum as prize in Clearwire gambit as FCC opens doors.

Ford doubles dividend with business humming.Continue reading...

brand news

In the News: Ochocinco, Arco, Cosmo and more

Posted by Shirley Brady on August 14, 2012 08:56 AM

In the News

Apple rumor created by Swedes as a prank goes viral.

BP nets $2.5bn in deal to sell Californian refinery business and Arco brand.

Canada's media ownership concentration criticized in new report.

Chad Johnson negates powerful personal brand as VH1 series cancelled.

Cosmopolitan founder Helen Gurley Brown passes, remembered, at 90.

Dewar's global brand ambassador chats with the New York Times.

Ford banks on 2013 Fiesta.

GE and Chobani take gold in Ace Metrix Olympics ad ranker.

HarperCollins plans pop-up record store to promote new book.Continue reading...

campaigns

Burger King Kicks Out Celebs, Kicks Off Summer Campaign With a BBQ

Posted by Shirley Brady on June 7, 2012 12:32 PM

Burger King today unveiled the post-celebrity kick-off to its summer campaign: "Barbecue Day." The description: "Summer time is all about great food, good company and fun! This is the time of year we all look forward to. It’s BBQ time friends! Let’s have a BBQ today at BURGER KING®!" 

Click here to watch its new commercial, and take a look back at its (somewhat) controversial, just-wrapped celebrity-studded campaign for its new menu below.Continue reading...

brand news

In the News: Groupon, MolsonCoors, Fisker and more

Posted by Dale Buss on April 3, 2012 09:01 AM

In the News

AFA Foods files for bankruptcy after pink-slime hit.

Apple faces UK inquiry on advertising, while stock price projections soar.

BSkyB sees resignation of James Murdoch as chairman.

Carl's Jr. and Hardee's ride the zeitgeist with Kate Upton, also in DirecTV spot.

Chrysler invests to boost quality.

Dropbox faces time to come through on hype.

ESPN reaches out to Hispanics with Spanish-language ad for SportsCenter.

Express Scripts and Medco win U.S. merger approval.Continue reading...

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