Posted by Abe Sauer on July 12, 2013 01:47 PM
At top: Ok, it's not China but it is great. Japan's Prime Minister Shinzo Abe's political party woos support by launching "a smartphone app called Abe Pyon, which roughly translates as Jumping Abe."
China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.
This week: An interview with "China's Foursquare" Jiepang about "Jiepang 5.0"… Lacing auto sales add-ons… banned lingerie ads… Bruce Lee for scotch… Foxconn for "iPhone 6"… McDonald's gives away Kleenex… Asiana post-crash PR… Australia's "Chinese theme park"… Xiaomi leaks… China spoofs Jay-Z again... and more.Continue reading...
Posted by Mark J. Miller on July 10, 2013 06:46 PM
The King of Beers apparently likes to get down. Rihanna will be the centerpiece of Budweiser's new ad campaign “Made for Music,” that also features Jay-Z. The campaign will kick off next week and be seen in 85 countries, AdAge reports.
The campaign will feature “TV commercials featuring the two stars, limited-edition packaging, digital executions, out-of-home advertising and sponsorships of Rihanna's and Jay-Z's concerts,” the magazine reports. This is the first time that Budweiser has done a coordinated international push, though it has used music extensively to market itself in the United States.Continue reading...
Posted by Dale Buss on July 10, 2013 09:31 AM
Tribune plans to spin off newspaper unit.
Yelp adds food-delivery services to site through partnerships.
same old problems after name change as CEO admits
US debut of new phones was flawed.
Abbott cuts baby-formula prices in China.
Apple colluded with major publishers to drive up e-book prices, judge rules.
Asiana Airlines pilots in first pairing struggled to line up plane that crashed, investigation reveals.
Budweiser signs Rihanna and Jay-Z for 85-country tour.
Dollar Shave Club will try out 'beardvertising' trend.
Elizabeth Arden launches third Taylor Swift fragrance.
GM sells more cars in China than in US in first half.Continue reading...
Posted by Dale Buss on July 9, 2013 09:16 AM
Barnes & Noble CEO resigns amid digital setbacks.
BlackBerry faces leadership questions at annual meeting today.
Shell picks refining chief to become its new CEO.
Alibaba sets sights on mobile.
Apple's App Store celebrates five-year anniversary with free apps.
Esurance expands US Open tennis sponsorship.
Ford finds that F-250 pickup is new favorite of auto thieves.
Hasbro buys 70 percent stake in mobile gaming company Backflip for $112 million.
Hostess Twinkies return aiming for more ubiquity.
Hulu attracts at least three takeover bids.
Infiniti nudges launch date of new Q50 sedan.Continue reading...
Posted by Sheila Shayon on June 27, 2013 07:21 PM
Samsung is the current king of viral video as its recent Jay-Z collaboration holds first place on the Viral Video Chart and its partnership with Usher holds a close second—the two together generating 50.9 million views so far according to Visible Measures.
Samsung's promotional tie-in with Jay-Z that gives Galaxy owners early access to Jay-Z's "Magna Carta Holy Grail" received 20.6 million views last week, with a total of 23.5 million views.
Samsung's Usher video was booted from No. 1 to No. 2 by Jay-Z, as 27.4 million people watched the 2.5-minute fight scene promoting their smart TV technology and introducing Usher’s new single "Looking 4 Myself."Continue reading...
Posted by Sheila Shayon on June 17, 2013 11:53 AM
Jay-Z has already sold one million copies of his yet-to-be-released new album, Magna Carta Holy Grail, which isn't available to the public until July 7th.
The canny entrepreneur has spun a deal with Samsung so that the first million owners of Samsung’s Galaxy S3, Galaxy S4 and Galaxy Note 2 can download the free Magna Carta app from the Google Play store, which will give them exclusive access to the new album for free starting July 4th. The unique pair-up was announced during a commercial break at game 5 of the NBA Finals that included a player watching the announcement video in real-time on his Samsung device.
"This is a smart strategy on Samsung’s part. Big fans of Jay-Z’s might be tempted to make the Galaxy S4 or Galaxy Note 2 their next phone due to the promotion, while Samsung fans get a free new album to rock on their phones," notes VentureBeat.Continue reading...
Posted by Sheila Shayon on April 26, 2013 02:30 PM
When you’re as big a star as Beyonce, you can pick and choose your gigs, and that includes what causes you lend your money (and fame) to.
The star's latest philanthropic engagement is with Goodwill. The charity will collect donations at stops on Beyonce's Mrs. Carter Show World Tour, with proceeds from the sale of the items going towards Goodwill efforts to help unfortunate individuals find jobs. In further collaboration with CharityBuzz.com, ticket packages to the tour will be auctioned, with all proceeds going to Goodwill.
Earlier this month, Bey partnered with mom Tina Knowles and sister Solange for an initiative called "Miss A Meal," where the family called on others to miss a meal and donate the money to charity. In February, Beyonce joined Salma Hayek Pinault and Frida Giannini to promote Chime For Change, an organization founded by Gucci to promote education, health and justice for girls and women around the world.
In the past, Beyonce has co-founded the Survivor Foundation to help victims of Hurricane Katrina, holding food drives during her 2006 tour. In 2005, her ambassadorship for World Children’s Day led to the release of “Stand Up For Love,” the anthem for the annual event to raise awareness and funds for children’s causes. She has supported 23 charities and foundations in all.Continue reading...
Posted by Mark J. Miller on April 12, 2013 07:15 PM
Secretary of State Brings Home 24 Canadians
U.S. Secretary of State John Kerry found himself to be the proud owner of a case of Molson Canadian Thursday after settling a bet with Canadian Minister of Foreign Affairs John Baird.
The pair had wagered cases of beer over who would win the women’s world hockey championship and the US came through on Tuesday with a 3-2 win. Baird will have to live without the case of Sam Adams, brewed in Kerry’s home state of Massachusetts, that would have been coming to him.
They made the exchange in London, where they are holed up for the G8 conference, leading one to wonder if they each always travel with a case of brewskis—just in case.Continue reading...