Target Aims to be a Jean Genie, Joins the Denim Fray

Denim shopping is an activity that can easily reduce a woman to tears. Many women – and probably some men, too – have tasted the agony of trying on pair after pair of jeans, only to give up, demoralized and committed to a new exercise regime.

Clothing companies, recognizing this frustration, have recently been competing to offer the most enjoyable, least infuriating jeans shopping experience, some even offering the opportunity to do the whole thing online, in the privacy of one’s own home, with Zappos-style user-friendly return policies a key sweetener in the home clothes shopping deal.Continue reading...