Posted by Dale Buss on January 14, 2013 08:59 AM
Cadillac sees its ATS named North American Car of the Year at the North American International Auto Show, while Ram celebrates naming of 1500 as truck/utility vehicle of the year.
Hostess strikes a deal to sell Wonder Bread and other brands plus production facilities to Flower Foods.
HP CEO Meg Whitman receives $15.4 million.
American Express travel cuts point to end of an era.
Apple cuts orders for iPhone parts.
Billabong receives another takeover bid.
Deutsche Bank reportedly considers 20-percent bonus cuts in Europe.
GM's Chevrolet division relaunches Corvette brand.Continue reading...
Posted by Dale Buss on September 26, 2012 12:09 PM
Design dictates so much — perhaps the biggest share — of purchase descision-making by car-buyers. So the automotive-design world is a highly competitive crucible and that rare arena inside the industry where individual creative genius often is allowed to shine. Marketing is the other such place.
So Walter de Silva, global design chief for Volkswagen, caused a bit of a sensation when he criticized many other automakers' current design languages, and actually an entire reigning school of automotive design, as outdated and on the decline.
And what, does he believe, is ascendant in automotive design? Well, said de Silva at a VW product launch in Tokyo, that would be, of course, his brand's approach to design.Continue reading...
Posted by Dale Buss on September 17, 2012 06:18 PM
Volkswagen has taken another step in mainstreaming its brand in the U.S. market, where new models and high hopes have made American consumers more important than ever. The brand has launched a new marketing campaign, "Why VW," and a social microsite featuring all ages and ethnicities in a bid "to capture and share the stories of Volkswagen owners and fans in a whole new way as well as draw new consumers into the Volkswagen experience," as Volkswagen of America put it in a press release today.
The ad campaign and the social hub, designed to encourage storytelling and spark conversations on Facebook, Twitter, Pinterest, Google+ and YouTube, represent two new facets of a broadening effort that the brand has been undertaking for about three years now after VW Group honchos in Germany decided that the U.S. market — which had suffered on a side burner for decades — would indeed prove important for their dreams of leading the globe in auto sales.
"We have a lot of new products right now; we're not just a Jetta and Beetle company," Justin Osborne, general manager of marketing communications for Volkswagen of America, told brandchannel. "We're resonating with a much broader and larger base, and we have products that are aligned with consumer tastes."Continue reading...
Posted by Abe Sauer on August 27, 2012 03:05 PM
About a year ago, Volkswagen announced its new "People's Car Project" (自造车) in China. The idea was to crowd source unique concepts from Chinese Internet users. About 120,000 ideas later, VW chose three and displayed them at the Beijing Auto Show in May. One of those three ideas was a VW "Hover Car" (磁悬球形车).
That car is now here. Kind of… It's just one more piece of VW's massive push.
VW Beetle, meet the VW "Moth."
In a promotional video shot in the Chinese city of Chengdu, VW introduces the Hover Car and allows the parents of "Dark520" to take a spin. Dark520 is the handle of the People's Car Project user who suggested the hover project. Continue reading...
Posted by Dale Buss on May 24, 2011 04:00 PM
Chattanooga is like Wolfsburg West today, with Volkswagen AG executives swarming the company’s new state-of-the-art, eco-forward assembly plant in Tennessee to celebrate the grand opening of its first assembly facility in the United States in two decades. VW is starting to make a significantly improved new Passat mid-size sedan at the plant and will begin selling the car this fall.
But the Volkswagen executives in Tennessee — and at the company’s kick-off of a new partnership with the Museum of Modern Art in New York City yesterday —also have been talking about something else that is essential to lifting their paltry 3-percent market share in the United States: a clarification and strengthening of their brand.Continue reading...
Posted by Shirley Brady on January 5, 2011 03:00 PM
Volkswagen has just released a new web series, Inside the VW Academy, that features comedian Bill Hader and VW's "national spokesmodel" Danielle Gumro, a Michigan native who is presented as a "trained Volkswagen product specialist."
With a swinging 60's intro, a Rod Serling-channeling Hader, a sexy librarian guise for Gumro and SNL writer John Mulaney providing lines, VW's foray into branded entertainment aims to blend improv and scripted humor while pitching VW's 2011 Jetta, Tiguan and Touareg models.Continue reading...
Posted by Sheila Shayon on December 14, 2010 12:00 PM
The Gilt sample sale site is offering $10,000 off a Volkswagen Jetta starting tomorrow (Dec. 15) in a first-ever auto flash sale.
Three brand new 2011 Jettas will be offered to members at $5,995, (63% off the list price of $15,995) over a period of three days – starting at noon ET.
The privately held company usually offers its invite-only members Gilt Groupe Shopping Events, typically fashion-centric and designer-specific and held for a 36-hour period. Or as the New York Times puts it, "People with a taste for high-end fashion items at deep discounts have turned Gilt into a guiltless addiction."Continue reading...
Posted by Shirley Brady on June 16, 2010 08:00 AM
President Obama's first White House speech last night, which addressed the Gulf of Mexico disaster, lambasted BP's "recklessness" and promised the company's reparations fund and swift action, while also focusing on U.S. energy policy.
In response to Obama's speech, a BP spokesperson told CNN that the company shared his goals of "shutting off the well as quickly as possible, cleaning up the oil and mitigating the impact on the people and environment of the Gulf Coast," and viewed today's Washington hearing with BP executives "for a constructive discussion about how best to achieve these mutual goals."
BP, also under fire for staff "reporter" while blocking media, now faces more than 225 lawsuits in 11 states. TED's upcoming Washington event will tackle the oil spill later this month. More brands in the news after the jump.Continue reading...