Last year, Jiffy Lube gained more than 5 percentage points of market share in the franchised fast-lube business that it already led. And now the brand has launched its first national advertising campaign in 20 years to attempt to consolidate and build on its gains.

Under Jiffy Lube's new "Leave Worry Behind" tagline, a pair of TV spots (titled "Luge" and "Roller Derby" with tongue-in-cheek timing to the Olympics) debuted on June 11th. They depict predatory mechanics who "are just determined to find something to repair" on your car — even if repair isn't required. Many car owners can identify with that sentiment. Jiffy Lube is depicted as their refuge. "We don't fix vehicles," the voiceover says. "We help keep them running right."Continue reading...

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