Posted by Dale Buss on June 25, 2012 05:12 PM
Last year, Jiffy Lube gained more than 5 percentage points of market share in the franchised fast-lube business that it already led. And now the brand has launched its first national advertising campaign in 20 years to attempt to consolidate and build on its gains.
Under Jiffy Lube's new "Leave Worry Behind" tagline, a pair of TV spots (titled "Luge" and "Roller Derby" with tongue-in-cheek timing to the Olympics) debuted on June 11th. They depict predatory mechanics who "are just determined to find something to repair" on your car — even if repair isn't required. Many car owners can identify with that sentiment. Jiffy Lube is depicted as their refuge. "We don't fix vehicles," the voiceover says. "We help keep them running right."Continue reading...
Posted by Dale Buss on June 22, 2012 09:02 AM
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Air France to cut 5,000 jobs.
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Best Buy tells investors its turnaround plan involves boosting training and services.
CBS plans to launch sports radio network.
Dow Jones plans to take Smart Money magazine to web only.Continue reading...
Posted by Dale Buss on June 8, 2012 09:03 AM
Apple will use Baidu search engine on phones in China and gets on fast track in court to block Samsung Galaxy phone as iPhone 5 speculation mounts ahead of WWDC, while marketing head Steve Schiller gets a Bloomberg Businessweek profile. Also, Apple will pay $2.5 million to settle false advertising suit in Australia over 4G iPad claims.
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Burger King plans to expand in Russia.
Cannes Lions to honor Dan Weiden of Weiden+Kennedy.
Carnival Cruise loyalty program members are up in arms.
CBS chief Les Moonves says "partisanship" is part of journalism now.Continue reading...
Posted by Shirley Brady on June 14, 2011 06:30 PM
Angry Birds and Moshi Monsters are ready for prime time at International Licensing Expo in Las Vegas.
Apple estimated to pay more than $1 billion annually to run iTunes; agrees to pay mobile patent settlement to Nokia; and sees top retail exec jumps ship to jcpenney.
Avis signs deal to buy European counterpart for $1 billion.
BBC moves to sell its iconic Television Centre in Wood Lane.
Bloomberg TV files complaint alleging Comcast/NBCU favoritism.
Cabbage Patch Kids will be revived for cartoon.Continue reading...