Posted by Shirley Brady on February 27, 2015 05:15 PM
#TheDress color debate inspired 11 million tweets at peak chatter on Twitter, and more than 30 million views for the Buzzfeed article that made it the hottest meme in a day that also saw a social media frenzy over two leggy llamas on the loose.
So which brands won the fray? Those that responded quickly, visually and with humor, of course. They all hoped for their Oreo moment; not even Oreo succeeded. The big winner here wasn't Roman Originals, which made the dress, but Buzzfeed, which blew the doors off its website and survived.
Check out 110 111 114 115 (we give up) brands tweeting about the mother-of-the-bride dress that tore up the Internet—for better or worse.Continue reading...
Posted by Dale Buss on October 21, 2014 09:02 AM
Apple drives record profits with sales of new iPhone as China-backed hackers reportedly infiltrate iCloud.
Coca-Cola hatches initiatives to stoke growth after results disappoint.
IBM faces pressure for another big overhaul after CEO Rometty abandons 2015 earnings goal.
McDonald's profit plunges more than expected as it faces problems from high prices and from losing famlies.
Fashion designer Oscar de la Renta dies at 82 while The Washington Post's longstanding editor Ben Bradlee has passed at 93.Continue reading...
Posted by Dale Buss on September 19, 2014 09:44 AM
Alibaba goes public in record-breaking IPO at $92.70/share, overtaking Amazon as most valued online retailer as Yahoo sees a windfall.
Apple’s bigger iPhone 6 series attracts worldwide long lines (and McDonald's) and black market sales in China as iOS 8 update frustrates users and Apple TV updates UI. A Reuters/Ipsos poll, meanwhile, finds that Android edges out Apple for "cool" factr.
Home Depot says data breach outstrips Target's after it received security warnings for months.
Oracle see Larry Ellison move from CEO to chairman and CTO as JetBlue and Clorox also confirm CEO exits.
UK government and businesses rejoice as Scotland votes to stay in the UK.
MORE BRAND NEWS
Bill Blass brand prepares for a comeback under new leadership.
BlackBerry reveals $2,127 Porsche-designed smartphone.
Cadillac plans to build unnamed "top end" car at Detroit plant.
Coca-Cola Life London pop-up opens with Rosie Huntington-Whiteley.
Cracker Barrel cooks up growth.
Crumbs Bake Shop pushes ahead with relaunch.Continue reading...
Posted by Alicia Ciccone on September 1, 2014 09:53 AM
A&E buys 10 percent of Vice for $250 million.
Apple blocks developers from selling users' health data to marketers; bans hazardous chemicals following China investigation; reportedly strikes payments deal to make next iPhone a mobile wallet with American Express, Visa and MasterCard; sees iBeacon struggle with retailers; and grapples with possible iCloud (via “Find my iPhone”) hack that led to massive nude photo leak affecting Jennifer Lawrence and other actresses.
Nike re-signs (Under Armour-wooed) NBA star Kevin Durant to sneaker deal rumored to be worth $350 million.
Disney files patents for drone-controlled puppets as Google drones find better reception than Amazon tests.
P&G's Tide brand honors uniformed workers on Labor Day (above).
MORE BRAND NEWS
Alibaba faces stiffer homegrown competition ahead of upcoming IPO.
Art Everywhere partnership brings culture to outdoor advertising.
Bayer brings “world’s hangover cure” Berocca to US.
BMW sees bomb-proof fleet get big buy-in from Australian government for G20 Summit.
Comcast acquisition of Time Warner Cable protested by entertainment giants.Continue reading...
Posted by Claire Falloon on July 21, 2014 01:03 PM
As concert and festival-goers don their denim cut-offs and band t-shirts this summer, they should also get ready for the usual barrage from brands clamoring for their money and attention.
This year fans will encounter everything from advertising and promotions to carefully integrated digital and live experiences from brands including Jim Beam, Honda, Budweiser, Vans and even Staples, which is sponsoring Katy Perry’s Prismatic World Tour (seriously, office supplies? What happened to sex, drugs and rock & roll?)
Old school purists may not like it, but concert sponsorship is nothing new and the presence of big corporate brands in music is a reality we may all have to get used to.
As Lady Gaga noted at SXSW back in March, “without sponsorships we won’t have any more artists in Austin, because record companies don’t have any f*cking money.” And as music labels recede, the big brands are marching in.Continue reading...
Posted by Mark J. Miller on February 20, 2014 12:07 PM
It's not often you see a woman shilling for a hard liquor brand, but that's because they aren't Mila Kunis.
The red-hot Hollywood actress, who has starred in films like Black Swan and Forgetting Sarah Marshall and voices the character of Meg Griffin on Family Guy, is the new front-woman for Jim Beam in what is the company's largest global marketing campaign in its 219-year history.
It's also a landmark deal for Kunis, who had never pitched for any other brand in the US. But it turns out that putting up a friendly, female face to promote your brand isn't such a bad idea now that 30 percent of bourbon drinkers are female, up 10 percent from years past. Flavored bourbon, which continues to grow, is consumed evenly across women and men, Ad Age notes.Continue reading...
Posted by Mark J. Miller on February 14, 2014 06:34 PM
Bacardi Gets Green
Bacardi Limited may be 152 years old, but it is thinking like a youngster. The world’s largest privately held spirits company has set its sights on obtaining “40 percent of the sugarcane-derived products used to make its rums from certified, sustainable sources by 2017 and 100 percent by 2022—an industry first—as part of a new global sustainability campaign,” according to Sustainable Brands.
“Protecting the natural resources we use to create our brands, at every step along the value chain, is central to our corporate responsibility,” said Ed Shirley, Bacardi's president and CEO, according to the site. “We’ve always set the bar high. Now, we’re taking our solid, sustainable foundation to the next level.”
The sustainability campaign doesn't just extend to its supply chain, but also to its corporate offices. As part of the new campaign being launched across 75 offices, Bacardi employees will be able to track just how environmentally-friendly they are being both at home and in the office.Continue reading...
brand and bottle
Posted by Mark J. Miller on January 13, 2014 05:22 PM
Liquor giants Diageo and Pernod Ricard can start looking over their shoulders. Japan’s Suntory Holdings, which produces some of Japan’s oldest whiskeys, has just agreed to pay $16 billion for Beam Inc., the American producer of Maker’s Mark, Jim Beam, Sauza, and Gilbey’s, Ad Age reports. The deal makes Suntory the third-largest liquor company in the world.
As a result of the deal, Suntory, which also bottles Pepsi in Japan and owns the Orangina brand, will have greater distribution in the US and Beam, whose portfolio includes the lucrative Skinnygirl line, will have much stronger exposure in the Asian marketplace. That’s a pretty good deal for Suntory, which currently sources 90 percent of its business from Japan.
“Suntory has virtually no U.S. presence,” Mark Swartzberg, an analyst at Stifel Financial Corp., said in a research note today, according to Bloomberg. “This will take their share from less than 1 percent to 11 percent. Meanwhile, Beam stockholders will head to the bank with $83.50 for each share owned instead of the $66.97 share price that it last closed at." The two companies previously had a distribution deal in which Suntory distributed Beam products in Japan, and Beam distributed Suntory products in Singapore and greater Asia.Continue reading...