Posted by Mark J. Miller on April 5, 2013 06:30 PM
Gun Company Fires Back at Tommy Guns Vodka
Chicago mobsters back in the days of Al Capone favored a submachine gun known as the Tommy gun, which was then glorified in plenty of films and books about the era. But Tommy guns aren’t some relic of history. Saeilo Enterprises still makes them, and the owners aren’t very happy with Alphonse Capone Enterprises and its Tommy Guns Vodka, which is sold in a bottle shaped like the famous gun.
In fact, they are so annoyed that a lawsuit has been filed, the Chicago Tribune reports. Saeilo wants all of the Tommy Guns Vodka that is left to be turned over so it can all be destroyed. (Consumption counts as destroying, right?)Continue reading...
Posted by Shirley Brady on March 19, 2013 09:07 AM
Interbrand announces the 2013 Best Retail Brands report.
Coca-Cola honored with first Clio brand icon award.
Starbucks names new global CMO in former Sephora marketer Sharon Rothstein, as McDonald's passes Starbucks as most social brand.
Apple rumored to pull out the stops for the next iPhone to take on Samsung, which has replaced Nokia as top smartphone brand in China and confirmed it's developing a smartwatch to take on Apple's rumored wearable computer.
BlackBerry prepares to bring million-selling Z10 smartphone to U.S. on Friday with 100,000 apps.
Burger King hopes folks gobble up new turkey burger.
Carl's Jr. and Hardee's introduce Jim Beam bourbon burger.
Clorox introduces smart tube technology to packaging design.Continue reading...
Posted by Mark J. Miller on March 8, 2013 05:07 PM
Heineken’s Star Bottle Arrives Stateside with New Campaign
Heineken’s new taller, sleeker and starred bottle is already available in 170 countries and is now being rolled out in the United States with a new “Arrive Big” ad campaign featuring the brand’s “Man of the World” in such exotic locations as Ho Chi Minh City, Vietnam, Lagos, Nigeria and New York City. In each location, the protagonist finds himself in prickly situations at various clubs, yet somehow ends up with the girl and the beer (and an #arrivebig hashtag, to boot) in the end.
“Our priority is to ‘break the mold’ in beer marketing with cinematic, sophisticated ads that feature our ‘Man of the World,’ a progressive, cultured guy, who is inventive in any situation,” said Colin Westcott-Pitt, vice president of Heineken, in a press release. Heineken doesn’t go so far as to pull a New Coke move and break the mold inside the bottle, of course.Continue reading...
brand and bottle
Posted by Mark J. Miller on February 18, 2013 07:02 PM
If there are two things that Angelina Jolie and Brad Pitt need it’s more money and more publicity. So the pair will release their first wine from their organic 1,000-acre French estate, Chateau Miraval, next month with their names on the bottle, Bloomberg News reports.
The rosé, formerly known as “Pink Floyd,” will be labeled as Miraval and feature Pitt and Jolie’s names on the back of the bottle along with Perrin, the family that Brangelina has partnered with to help create and distribute the wine. The trio will also distribute a white later this year and reds in 2014. “We are intimately involved and quite enthused over the wine project with our friends the Perrin family,” Pitt said via his publicist.
One thing that brought Perrin and Pitt-Jolie together was the fact that both vineyards grow their vines organically, something the Perrin family has been doing since 1950. Now the Hollywood escapees are joining a long line of celebs who have extended their personal brands to alcohol brands.Continue reading...
brand and bottle
Posted by Dale Buss on February 18, 2013 03:01 PM
Maker's Mark hopes it has managed to avoid a New Coke-style disaster by reversing its widely-scorned decision (which was revealed in a Bloomberg Businessweek article) to dilute its iconic bourbon with water. Just days after his initial decision to cut the proof of Maker's Mark from 90 to 84, CEO Bill Samuels Jr. realized the error of his ways, turned tail and just hoped that the brand hadn't sustained any permanent damage.
On Sunday, Feb. 17th, the company announced on Facebook that it had surrendered to the collective will of thousands of bourbon drinkers expressed over the last several days after Maker's Mark tried to extend tightening supplies of its flagship spirit by adding extra water that, it said, didn't affect the taste. Fans, however, rose up on social media and argued that the move diluted the brand, too.
"They've told us that they would rather deal with the occasional supply shortage than have us change their whiskey," Samuels Jr., son of the founder of Maker's Mark, told USA Today.
Effective Monday, supported with a new cover image on its Facebook page (with the tagline "You spoke. We listened. Here's proof"), every bottle coming out of the Loretto, Ky.-based brand owned by Beam Inc. is reverting to its historic 45-percent-alcohol content.Continue reading...
brand and bottle
Posted by Mark J. Miller on December 11, 2012 02:11 PM
Diageo already produces a veritable Amazon of alcoholic brands – Smirnoff, Johnnie Walker, Bailey's, and Guinness to name a few — but the drinks giant is still not satisfied.
Reuters reports that the world’s largest spirits maker was in talks to purchase the world’s best-selling tequila maker, Jose Cuervo, but those talks have concluded without an agreement. Don’t think Diageo is done, though. The pullout “fuelled speculation that” Diageo will now go after buying up Beam Inc., which produces the world’s second-best-selling tequila, Sauza, and of course its iconic Jim Beam brand in addition to Maker's Mark and Knob Creek bourbons.Continue reading...
Posted by Dale Buss on December 10, 2012 09:05 AM
Apple joins Google in $500M+ bid for Kodak patents; smacked by USPTO as 'Steve Jobs Patent' for iPhones and iPads deemed invalid and Siri secrets revealed.
Diageo seen as unlikely to bid for Beam following UK report that drinks giant talked to Suntory about joint bid.
Barnes & Noble cuts Nook price from $99 to $79.
Michael Bloomberg weighs making bid for The Financial Times, which includes the paper and a half-interest in The Economist.
Caribou Coffee celebrates 20th anniversary.
Carlos Slim brings Telcel brand to U.S. for Mexico calls.
CVS Caremark reportedly aims to acquire drug-store chain in Brazil.
Chili's begins soft rollout of new menu items.
Darden Restaurants looks to retool value proposition for its Olive Garden and Red Lobster restaurants.Continue reading...
brand and bottle
Posted by Shirley Brady on March 2, 2012 08:03 PM
Above, watch the first TV spot for Jim Beam Devil’s Cut – a stronger (90 proof) and higher-priced ($23.99 vs $15.99 for regular Jim Beam) bourbon, which launched last year. It's also just the second television ad in the Jim Beam brand’s history, following last year's "Bold Choices" campaign starring Willem Dafoe.Continue reading...