disintermediation watch
Posted by Sheila Shayon on August 17, 2012 11:14 AM
Indie video producers have been waiting for the moment when they could eliminate the middleman and market and distribute direct to their fans.
Digital media startup Pivotshare, which just closed $1 million dollars in Series A funding, offers the next step in disintermediating audio and video distribution, filling a gap in the market between free services relying on advertising and expensive online platforms.
“The media landscape is evolving and advances in technology are creating new opportunities to distribute and monetize content. Pivotshare is focused on providing a complete solution that enables anyone to maximize the value of their digital media” says Pivotshare founder Adam Mosam. “We’re excited to work with both seasoned and emerging content creators and help them launch their media businesses online.”
Pivotshare’s self-service digital streaming media platform describes itself as a “complete media business-in-a-box,” handling all aspects of infrastructure, support and payments. Offering no startup costs or monthly fees for in-depth analytics, publishers can monitor total income in real-time, know which media is the most popular, and use their own branding and design elements. Continue reading...