Posted by Dale Buss on October 9, 2013 09:42 AM
Lincoln won't be re-appearing in Super Bowl advertising this season as brand executives admit that they've had to make some significant mid-course corrections while relaunching the Ford-owned luxury brand and introducing the new Lincoln MKZ this year.
But Lincoln Group Marketing Manager Andrew Frick told brandchannel that the new, radically redesigned MKZ is beginning to meet its initial sales and demographic targets and, largely because of that, the Lincoln brand finally has reached a solid rebound mode that should only improve as more new products follow and Americans refamiliarize themselves with a brand they only think they know. A new ad campaign for the MKZ, "Luxury Uncovered," is meant to help propel that transformation.
"The MKZ launch has started bulding momentum," Frick said. "We have had record sales for the nameplate five of the last six months, and we've really started to see a change in the customer-client profile. We've got a younger and more affluent buyer—the average age has come down by more than four years, and household income is up by $22,000."Continue reading...
Posted by Dale Buss on September 24, 2013 07:12 PM
As Toyota and Lexus have regained footing in the US market and restocked their product portfolios, the brands' marketing has taken on new confidence as well. And like the rest of the auto industry, Toyota and Lexus are pursuing niches of American consumers with more verve than ever as they seek to squeeze every last sale out of a vibrant US car market.
One thing Toyota is doing now, for example, is experimenting with a partnership with DirecTV to zero in on would-be customers for the all-electric version of its RAV4 SUV. Even though Toyota essentially has given up on EVs as a high-volume proposition—in favor of flogging the Prius hybrid brand—the company is attempting to target tech-savvy early adopters in major California cities using DirecTV subscriber data to reach narrow slices of consumers.
"A national campaign doesn't make sense," Dionne Colvin, Toyota's national media marketing manager, told Automotive News. "But we do want to get the message out."Continue reading...
Posted by Dale Buss on May 13, 2013 09:33 AM
Bangladesh plans to raise pay for garment workers and allow unions.
ABC veteran Barbara Walters announces 2014 retirement as Disney plans to live-stream ABC programming via app and cloud.
Yum! sales in China fall 29 percent in April.
ABB says CEO plans to resign.
Audi outsells BMW brand globally — again.
Bloomberg admits use of its terminals for data snooping.
CBS chief touts TV over digital engagement.
Cisco tries reinvention in tough time.
Danone sets deal to acquire Happy Family brand.Continue reading...
Posted by Dale Buss on May 1, 2013 04:47 PM
Ford has been waiting months to mount a more rigorous defense of its botched handling of the crucial launch of the Lincoln MKZ, and finally today's monthly sales numbers provided the company with the ammunition to do so: Sales of the radically restyled new version of MKZ more than doubled from the old version sold in April 2012 to more than 4,000 units.
It's impossible to say yet whether last month's performance represented the beginning of a long-term upswing in the nameplate's fortunes after the brand suffered quite a rough start as it tried to launch the new version, suffering from supply and quality problems. But it's a good start in getting away from the dismal position in which Ford found its launch reputation, and its rebirthed Lincoln brand, about a month ago. Ford's overall sales for the month rose by 18 percent over a year ago, part of a good total month for the US industry, while Lincoln's total sales rose by 21 percent.Continue reading...
Posted by Sheila Shayon on April 3, 2013 03:32 PM
NBC today confirmed that Jimmy Fallon is taking over The Tonight Show from Jay Leno in 2014, ending months of rumors in a deal that was (according to Variety) brokered by Comcast exec and NBCUniversal president Steve Burke.
Leno will retire following a 22-year run, while Fallon's reign will begin, Variety hears, following the Sochi, Russia, Winter Olympics coverage on NBC and its sister TV networks.
A hint that a deal had been struck came earlier this week with the release of a video between the two late-night comics, which Leno and Fallon tweeted and NBC promoted online.Continue reading...
Posted by Dale Buss on April 2, 2013 09:07 AM
Amazon sees online retail rivals rise in 4Q and reign as most expensive stock end as company may have smartphone ambitions.
Facebook phone, no longer a rumor, is coming to Android.
Toys 'R' Us pulls planned IPO.
American Airlines settles
fare suit with Orbitz
American Express tests geo-targeted ads in London cabs.
American Greetings decides to go private.
Apple apology by CEO Tim Cook seems to satisfy Chinese authorities.Continue reading...
getting by with a little help
Posted by Shirley Brady on February 28, 2013 01:51 PM
Critics feeling that Michelle Obama has been overexposed lately, from presenting at the Oscars to mom-dancing with Jimmy Fallon, will have a hard time critiquing her latest move. The First Lady is expanding Let's Move, her three-year-old initiative to get kids moving and combat childhood obesity, and she's tapping one of the world's leading brands in the "get moving" space—Nike.
NIKE, Inc. President & CEO Mark Parker joined First Lady Michelle Obama and U.S. Education Secretary Arne Duncan in Chicago to announce Nike’s $50 million, five-year commitment to help launch a new Let's Move program for schools, an extension of the brand's involvement in the organization's Designed to Move study that found that only one in three American kids are active daily.Continue reading...
Posted by Dale Buss on January 31, 2013 12:02 PM
One of the dangers for brands in releasing Super Bowl ads and teasers early is that it allows the criticism to start early as well.
That's what various brands are facing even before kickoff of the Big Game, as Coca-Cola is the latest brand feeling the heat over its pre-Game teaser. Coke is getting criticized for its depiction of Arabs in its desert-set spot, above, while Volkswagen undergoes more examination of the Jamaican accents of the white characters in its "Get Happy" spot.
In other game-related brand developments leading into Sunday's big game, Samsung just released its Super Bowl ad teaser, "El Plato Supreme," featuring Seth Rogen and Paul Rudd pitching their ideas for Samsung's Big Game ad: "The Next Big Thing," a 2-minute spot directed by Jon Favreau, that will air during the 4th quarter of Super Bowl XLVII on Sunday. This is the second year Samsung Mobile has an ad running during the Super Bowl:Continue reading...