Posted by Dale Buss on October 18, 2013 10:46 AM
They've been ripening on the vine for a while, and now former GM CMO Joel Ewanick finally has the chance to express his sour grapes at the company that unceremoniously ousted him in the summer of 2012 after a dynamic two-year tenure.
Basically, Ewanick's take is this: I did the right things, I put together a great deal for Chevy with the Manchester United soccer sponsorship, and they didn't really want a change agent in marketing as much as I'd been led to believe.
"Right after the IPO [in 2010] General Motors was immediatley profitable, and I could see the attitude and the urgency in the room just go away," Ewanick said this week. "As soon as we were making money, ... it was like, 'Oh no. We don't want to do things that way. We have a way of doing things at General Motors,' and it quickly reversed."Continue reading...
Posted by Dale Buss on May 28, 2013 03:41 PM
Ex-GM executive Bob Lutz has been resolute in his support of the Chevrolet Volt that he championed when he was vice chairman and product czar at General Motors a few years ago. Now he's singing the praises of another electric car with a patchy record: the Fisker Karma.
In fact Lutz, bon vivant, former jet-fighter pilot and one of the most celebrated of the few true American auto-industry heroes of the last 20 years, likes Fisker so much that he wants to buy it—the company, not the car—along with some Chinese investors.
Trouble is, another investor group aiming at Fisker Automotive has also surfaced in the last few days. This one is also backed by Chinese investors but is headed by Henrik Fisker, co-founder of the company and designer of the Karma who left it a few weeks ago after a fallout with other top executives over strategy. Hong Kong billionaire Richard Li, a Fisker investor, is his partner.Continue reading...
Posted by Dale Buss on April 10, 2013 12:52 PM
With GM pulling an about-"face" and now returning to Facebook as a limited advertiser, could the company's re-embrace of Super Bowl advertising be far off? Either way, Facebook is continuing to push skeptical advertisers to take a closer look at its site.
Chevrolet is advertising on Facebook again, in a test of mobile ads for the Chevy Sonic, less than a year after General Motors' very public repudiation of the effectiveness of paid advertising on the site. The brand "is testing a number of mobile advertising solutions, including Facebook, as part of its 'Find New Roads' campaign," Chris Perry, vice president of U.S. Chevrolet marketing, said in a confirming statement issued by GM in the wake of a story published by Advertising Age.
It's an "industry-first mobile-only pilot campaign" for Sonic that "utilizes newly available targeting and measurement capabilities of Facebook."Continue reading...
Posted by Dale Buss on February 25, 2013 07:19 PM
With the hiring away of Tim Mahoney from Volkswagen as Chevrolet's global chief marketing officer, General Motors appears to be moving one more step closer to a long-discussed goal of obliterating the GM "brand" altogether.
Mahoney—who has helped VW achieve strong double-digit sales gains in the U.S. in each of the last three years—has been named to the newly created post of global CMO for Chevrolet and of global GM marketing operations leader.
Because Mahoney, a three-decade veteran of automotive marketing, will report to GM's interim CMO, Alan Batey, his addition bulks up the Chevrolet brand that Batey also has been heading up for the last year, including recently replacing the "Chevrolet Runs Deep" tagline with the "Find New Roads" positioning.
Batey was vice president of U.S. sales and service and then took over as interim CMO for the corporation when GM's global CMO Joel Ewanick departed abruptly last year.Continue reading...
Posted by Dale Buss on January 10, 2013 11:12 AM
General Motors is sticking with its pledge not to advertise during this year's Super Bowl, interim CMO Alan Batey told brandchannel. But the automaker's VP of U.S. sales, service and global marketing declined to rule out an advertising kick-off of the Chevrolet brand's new tag line, "Find New Roads," during TV spots before or after the Big Game on February 3 on CBS.
And in the meantime, Batey and Chevrolet do have their own huge moment to share with the world: sponsorship of Sunday's football (as in soccer) match between the Manchester United team and Liverpool in the U.K., which Batey said would fetch a global TV audience that could be much larger than the worldwide draw for the Super Bowl.
"This platform is huge for us, and it's really only the beginning of our relationship" with Manchester United, Liverpool and the Barclays Premier League, Batey said. "It will be a huge part of creating awareness for Chevy around the world." And taking advantage of — as well as boosting — Chevy's increasingly global platform is one main reason for the new "Find New Roads" positioning, which is replacing the lackluster "Chevy Runs Deep."Continue reading...
Posted by Dale Buss on November 27, 2012 09:06 AM
Aston Martin draws bids.
ConAgra to buy Ralcorp in huge packaged-foods deal.
Nintendo sells out Wii U in first week in US.
Adidas features celebs including Snoop Lion, other celebrities in Ebenezer Scrooge holiday campaign.
Airbus jabs Boeing with "Pinocchio nose" in ad campaign.
Barnes & Noble updates holiday wish lists via Nook campaign.
Bombardier signs largest-ever deal, with VistaJet.
Ericsson files patent claim against Samsung.
Mario Batali expands restaurant empire to Boston.Continue reading...
Posted by Dale Buss on November 2, 2012 12:59 PM
Chevrolet has been coming up with one spiffy new car model after another. Its Cruze, Sonic and now Spark small cars have been big hits; its Equinox crossover continues to sell well; the Volt plug-in now is reaching nearly 3,000 sales a month; and the Chevy Silverado continues to sell strong.
Yet for October, GM's monthly sales tally showed that Chevrolet had the lowest sales uptick of any of the four GM brands, just 2.7 percent, while Chevy's overall sales rose by 4.7 percent over a year earlier. For the entire year to date, Chevy did outperform each of its siblling brands.
But the question remains: Is there some reason Chevy isn't doing better as a brand amid ever-rising gas prices that favor its largely fuel-economic fleet?Continue reading...
sports in the spotlight
Posted by Mark J. Miller on October 24, 2012 05:13 PM
In 2002, Nike agreed to fork over £303 million ($485 million) and give a share of retail sales to Manchester United so its iconic swoosh could grace the home kit, away kit and related apparel of the world's most popular soccer team. But their 13-year agreement comes to an end in 2015, and the word from the Daily Mail is that the two sides are in the midst of negotiating a new deal that could pay the Red Devils a massive £1 billion ($1.6 billion).
If signed, it’ll be the largest sponsorship deal in all of sports. Not too shabby for a team that Forbes ranked as the top of its annual ranking of the world’s 50 most valuable sports teams. Forbes valued ManU at $2.23 billion, $350 million more than the second team on the list, Real Madrid.
Nike will have a six-month window to negotiate, the Mail reports. Sure to be mentioned in the talks is the fact that GM's Chevrolet division agreed this summer to shell out $559 million over seven years so Manchester United would sport Chevy's logo on the front of the shirt — the terms of which contributed to the ouster of GM's former CMO, Joel Ewanick.Continue reading...