celebrity brandmatch
Posted by Suzanne Blecher on March 19, 2010 11:04 AM
Lipton Ice Tea signed on X-Men and Australia movie star Hugh Jackman as a global brand ambassador in January. His first TV spot efforts are now launching and he’s getting a kick out of his first brand partnership.
In the "Tokyo Dancing Hotel" spot, Jackman is transformed after taking a sip of Lipton Ice Tea, causing him to put on a campy dance routine in a hotel. “Hard Day’s Work” features Jackman in a kissing scene with Mexican actress Ana de la Reguera. They break from the movie set for a cool sip of tea.Continue reading...