Interbrand IQ: The Best Asian Brands Issue

rss

brand news

In the News: P&G, PlayStation, Chick-fil-A and more

Posted by Dale Buss on August 3, 2012 08:59 AM

In the News

P&G sees results boosted by sale of snacks division as its Tide brand turns to Betty White for advertising help.

Sony attributes weak financials to PlayStation sales slump.

Chick-fil-A braces for GLAAD's Friday "kiss-in" protest.

ABC and Good Morning America finally overtake NBC and The Today Show in key demographic.

ADM profits slide on higher corn costs.

Amtrak losses examined by Congress.

Apple requests sanction for Samsung as court battle heats up.

AT&T to acquire NextWave Wireless.

Beyonce plans to direct and star in film about her life.Continue reading...

logo-a-gogo

Universal Pictures Introduces New Logo for 100th Anniversary

Posted by Shirley Brady on March 6, 2012 11:25 AM

Paramount Pictures is celebrating its centennial on May 8th with a new logo that debuted in December. If you caught Dr. Seuss' The Lorax you may have noticed Universal Pictures' new animated logo for its 100th anniversary, which is coming up on April 6th.

Created by Weta Digital, it features Brian Tyler's new arrangement of Jerry Goldsmith's classic score. The previous Universal logo premiered with The Lost World: Jurassic Park in 1997. The Universary is being celebrated throughout 2012 with a Universal100th website featuring such iconic films as To Kill a Mockingbird plus "new films, classic DVDs, essential Blu-Rays, events, online games, competitions, and money-can't-buy prizes." (The Toshiba-sponsored contest's top prize: $1 million paid out as an annuity over 40 years).

Below, watch Universal's new animated logo and trailer promoting its 100th anniversary, along with 100 years of the studio's logos (including the Jurassic Park-introduced logo at :40); a clip of Tyler discussing how he reworked Goldsmith's musical intro to evoke a century of movie moments; and a comparison with Paramount's 100th anniversary logo.Continue reading...

Brand Chatter on Twitter

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2013 Product Placement Awards
Which brand is most bullish on Hollywood?
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
What makes a great brand?
BPBP
Branding Comeback Challenges
Denise Lee YohnLance Armstrong’s Brand
Denise Lee Yohn Weighs In
Digital Watch: WahlAT&T
Rethinking Possible With Transmedia Storytelling
paperGlobal Competitive [Ad]vantage
The latest from GeoEdge
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Marketing to the New MajorityBranding 123
A primer by Barry Silverstein