Posted by Abe Sauer on March 3, 2011 10:00 AM
It's a well-known saying that when you're given lemons, make lemonade. A less well-known saying: when you're given a celebrity train wreck, make viral marketing.
That's the thinking of L.A. Beverage Group, in a million dollar offer for the recently disgraced and never hotter or more in demand Carlos Irwin Estevez, better known to America as "Charlie Sheen."
But Sheen's recordbreaking arrival on Twitter suggests the actor has other endorsement ideas in mind.Continue reading...