Posted by Sheila Shayon on November 11, 2013 05:31 PM
Parents, brace yourselves: Justin Bieber has invested $1.1 million in Shots of Me, a mobile selfie-sharing network that's targeting his own fan base, teens and pre-teens. With almost 47 million Twitter followers—second only to Katy Perry—Bieber is a big catch as an investor and a pop-culture influencer of unprecedented power.
He joins investors Shervin Pishevar, Tom McInerney and boxer Floyd Mayweather, and John and Sam Shahidi, whose RockLive social startup is behind the new selfie-enabling app, which is exclusively available for download starting this week in the iTunes App Store.Continue reading...
social media watch
Posted by Sheila Shayon on November 4, 2013 05:51 PM
Twitter is going full steam ahead this week as it puts final touches on its IPO, now priced between $23 and $25, pushing its potential market value to $13.9 billion.
With its Thursday market debut looming, Twitter is showing no signs of weakness, continuing an aggressive push to boost the value of the microblogger. Careful to not have a 'Facebook moment,' Twitter still intends to sell 70 million shares in its debut, but with strong demand for its stock after its road show, the company even plans to close its books on Tuesday, a day ahead of schedule. The move is on point with bullish reports from Wall Street, most indicating a strong support and outlook for the company.
“If you’ve got a social strategy, Twitter is one of the most effective ways to activate that,” Brian Wieser, a senior analyst at Pivotal Research, said in an interview, according to the New York Times. “What they’ve got is unique and not replicable in any sense.”
And analysts are only looking up. Richard Greenfield, an analyst at BTIG Research, indicated that he sees Twitter's revenue growing from $636 million this year to $1.1 billion in 2014, and $2.7 billion in 2016. “We expect a lot of growth ahead in advertising and Twitter ad products," he told the Times.Continue reading...
Posted by Abe Sauer on October 4, 2013 12:39 PM
China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.
This (National Day holiday) week: Andy Lau is everywhere… how to fake a gold iPhone… Adidas sells more freedom… Shanghai Free Trade Zone from a kid's POV… Volvo booms… hybrids bust… General Tsao comes to Shanghai… China Open turns 10… 7-Eleven is the new Radio Shack… and more.Continue reading...
Posted by Dale Buss on April 15, 2013 09:03 AM
Charlie Ergen's Dish Network offers to buy Sprint for $25.5 billion in a bid to one up SoftBank.
ConAgra, Heinz and Nestle lead frozen food battle to reverse negative image.
Nike seeks to regain its edge with fewer ads following Tiger Woods stumble.
Dannon uses Greek-style to leapfrog Yoplait to top of U.S. yogurt business.
Apple clearly enters post-Jobs era.
Justin Bieber sparks controversy with Anne Frank comment.
Boeing sees new inspection order on its 737s.Continue reading...
Posted by Dale Buss on April 11, 2013 09:16 AM
Deutsche Telekom raises bid for MetroPCS.
The Masters begins at Augusta National today with Tiger Woods again among the favorites.
Toyota and other Japanese automakers recall 3.4 million vehicles over Takata airbag.
Applebee's led first-quarter social media engagement by restaurants.
Barnes & Noble rebrands self-publishing platform PubIt! as Nook Press as it continues to invest in future of Nook brand.
Justin Bieber backs a debit card for teens, from parents.
ConocoPhillips suspends Arctic drilling plan.
Daimler says worsening Europe puts its 2013 profit outlook in doubt.
Dell plans to double sales outlets in China.Continue reading...
Posted by Mark J. Miller on February 12, 2013 02:39 PM
Running is about to change forever. Well, that’s what the marketing minds at Adidas want you to think about their new running shoes, the Adidas Boost trainers, which will make their debut Wednesday.
To prove the point, Adidas has released a teaser video (below) that shows off three metal balls being dropped from the top of the frame onto the base material for Boost, EVA (or ethylene vinyl acetate, which is often used in running shoes), and concrete. Guess which ball bounces the highest by far? Spoiler alert: Boost it is.
The Adidas Running website and Facebook page are also teasing the big reveal at a global press event in New York, while promoting the #boost hashtag to stir Twitter conversations.Continue reading...
Posted by Sheila Shayon on January 7, 2013 11:01 AM
Justin Bieber is in damage control mode as his personal brand reels following photos of the baby-faced Canadian teen idol smoking cannabis at a party (for which he duly apologized to his millions of Twitter followers with the "trying to be better" message posted on January 5th).
A lot is riding on the bankability of the singer, who's a bonafide mogul at the tender age of 18, with a higher Klout "influence" score than Barack Obama or The Dalai Lama. Having garnered more than 3 billion views on YouTube, 48 million Facebook fans and more than 30 million Twitter followers, Bieber’s appeal and reach are incomparable in the underage cohort.
So besides music, perfume, merchandise and concert tickets to sell, Team Bieber is also counting on a growing revenue stream: extending Bieber's name to other brands through endorsement deals.Continue reading...
Posted by Dale Buss on January 3, 2013 04:14 PM
One of the last big things that Joel Ewanick did before he was bounced as General Motors' CMO last summer was to declare that the giant automaker was going to sit out TV advertising in Super Bowl XLVII on February 3. But don't be surprised that GM is trying to find every other way it can to attach itself to the Big Game.
One of the latest reports is that Chevrolet plans to place its all-new 2014 Corvette on the 50-yard-line during the halftime show and present it to this year's celebrity performer (and Pepsi partner), Beyonce. But GM hasn't budged an inch in terms of its decision to sit out actual advertising during the Super Bowl telecast on CBS, even though Chevy could probably make real good use this year of its traditionally strong presence in the game, with a new 2014 Silverado pick-up truck comnig out and its overall brand message remaining muddled.
Speaking of Beyonce, PepsiCo now plans to put 50 contest winners onstage with her during the halftime show. The online contest invites entrants to post photos of themselves in Beyonce-style positions that could be used in ads promoting her performance.
In other Super Bowl advertising news, M&Ms has announced that it will return to the game with an all-new 30-second commercial during the first quarter. Last year, M&Ms introduced the world to its "Ms. Brown" character that was a hit with viewers. All that Mars Chocolate North America will say about its plans for this Super Bowl is that it will "tap our colorful characters" once again.Continue reading...