Interbrand IQ: The Best Asian Brands Issue

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in the spotlight

With Genome and Exec Move, Yahoo Reassures Madison Avenue and Wall Street

Posted by Sheila Shayon on May 14, 2012 12:14 PM

As Internet Week kicked off in New York today, Yahoo execs were busy pitching its new advertising platform, Genome, while downplaying the weekend's executive shuffle that saw the ouster of resume-fudging CEO Scott Thompson, the appointment of Fred Amoroso as chairman, and the elevation of Ross Levinsohn, EVP of the Americas and the brand's head of global media, to interim CEO — not to mention three new board members.

"It's very damaging, and speaks so negatively to the (vetting process)," commented "ambi-practioner" Adam Hanft to USA Today. "(Thompson) was hired for strategy, branding and marketing — not computer science."

It was a short run for Thompson, former president of eBay's PayPal unit. Yahoo only named him CEO, its fourth in less than five years, on January 4th. Levinsohn, meanwhile, is stepping up while trying to reassure advertisers — as he did at the brand's recent digital upfront for advertisers with Katie Couric — to put their faith and budgets in Yahoo's original web programming and vision.Continue reading...

brand news

In the News: Facebook, Disney, T-Mobile and more

Posted by Dale Buss on April 26, 2012 08:59 AM

In the News

Ancestry.com acquires Archives.com for $100 million.

Anheuser-Busch warns UFC about fighters' inappropriate comments.

Apple now gets one-fourth of its revenue from China as CEO emerges from Jobs's shadow.

Bausch & Lomb shifts focus from contact lenses.

Bottega Veneta launches personalized fashion.

Burberry passes New York Times critique of designer lines for kids.

Burger King faces higher costs after decision to go cage-free.

Chrysler quadruples first-quarter profits and slow-walks investment in China.Continue reading...

what girls want

Happy Birthday Girl Scouts, 100 Years Young Today

Posted by Sheila Shayon on March 12, 2012 12:12 PM

As the Girl Scouts celebrate their 100th anniversary today (they were founded by Juliette Gordon Low on March 12th, 1912) they’re still going strong, with 3.2 million girls and adult members worldwide, but they’re not your mother’s troop anymore. Badges can be earned today in cooking and knitting, as ever, but there's also forensics and technology skills. Just a few of the ways the Girl Scouts is celebrating its first 100 years:Continue reading...

brand news

In the News: Amazon, Volt, Harley-Davidson & more

Posted by Dale Buss on January 24, 2012 09:02 AM

In the News

AMR reassures employees on pensions.

Amazon builds Fire tablet on Android without Google apps.

Anheuser-Busch president steps down.

Apple aims to shore up financial results.

Callaway tries to lure young golfers with Justin Timberlake involvement.

Chesapeake Energy pulls back on gas drilling amid glut.

Conde Nast may be cooking up another "shelter" magazine.

GM deals with Volt mini-mutiny as some Chevy dealers spurn allocations of the car.Continue reading...

brand news

Brands to Watch: AMC, Weinergate, Palin & more

Posted by Shirley Brady on June 6, 2011 06:00 PM

Brands to Watch

Apple's WWDC announcements seen as "huge win" for (more engaging?Twitter in a blow to Facebook

Anthony Weiner admits to sending lewd photos but refuses to resign, delighting headline writers everywhere.

Cablevision's AMC Networks (AMC, IFC, Sundance Channel, WE tv) are going public.

CFDA honors Lady Gaga with fashion icon award and Marc Jacobs with lifetime achievement nod.

Chanel supports National Resources Defense Council.

DHL sponsors Manchester United tour.

Disney's Anne Sweeney says it's the "right time" for ABC to get back into syndicated TV because of "right person" — Katie Couric.Continue reading...

brand news

In the News: ABC, E3, WWDC & more

Posted by Dale Buss on June 6, 2011 09:00 AM

In the News

AARP unveils a new ad campaign targeting boomers this week.

Apple will unveil iCloud Android-fighter today at WWDC, as brand leads tablet market in China.

Bank of America and Goldman Sachs lead US bank stocks taking a beating.

Blip.tv ramps up original content to complete with YouTube.

Boeing faces labor strife.

Coca-Cola resists increasing prices.

Demi Moore adds "CNN reporter" to her credits with sex trafficking doc, a subject near and dear to her DNA Foundation.

E3 starts tommorow, where Nintendo will unveil its new Wii console, Sony will tout NGP (its new handheld gaming device) and Microsoft will promote Kinect and position Xbox as the hub of the home entertainment system.Continue reading...

brand news

Brands to Watch: Katie Couric, Mary Hart, Groupon & more

Posted by Shirley Brady on May 19, 2011 06:30 PM

Brands to Watch

Katie Couric exits the CBS News anchor chair tonight with one final interview: Hillary Clinton.

Also stepping down this week: Mary Hart, who signs off Entertainment Tonight on Friday after 29 seasons in a final broadcast that brings out her former co-hosts.

Arnold Schwarzenegger puts projects on hold to deal with personal crisis.

Discovery Networks to run first in-show product placement under relaxed UK rules.

FDA pulls diabetes drug Avandia from shelves.

Gap quarterly profit falls 23%; partners with Goodwill for donated clothing discount.Continue reading...

brand news

In the News: British Airways, Carrefour, Unilever and more

Posted by Dale Buss on May 6, 2011 09:15 AM

ADM and Cargill invest in diesel from soy in Brazil. 

British Airways’ Olympics-related advertising campaign takes off.

Carnival Cruise aligns with Live Nation.

Carrefour ousts head of its French business.

Cisco to reduce its bureaucracy.

Coca-Cola grows upbeat on India.

Glencore says orders for its IPO continue to roll in.Continue reading...

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