2014 Brandcameo Product Placement Awards

brand news

In the News: Apple TV, Fashion's Night Out, IHOP and more

Posted by Shirley Brady on September 7, 2012 08:55 AM

In the News

Apple seeks to create web radio Pandora rival as TV talks bog down with content companies.

Beyonce-backed House of Dereon fashion label sags.

Bobbi Brown Cosmetics reveals Katie Holmes campaign.

Cablevision refreshes Optimum brand.

Elizabeth Arden launches Nicki Minaj's perfume debut, Pink Friday.

Emporio Armani becomes first brand to partner with Spotify.

Fashion's Night Out brings out global fashionistas.

Ford expands offerings for Europe.

Grand Marnier launches experiential rooftop bubble bar in London.

IHOP partners with PepsiCo's Quaker Oats brand.Continue reading...

brand news

In the News: Amazon, Ford, Samsung and more

Posted by Shirley Brady on September 6, 2012 08:34 AM

In the News

Amazon teases new Kindle Fire devices during NFL kick-off while Kobo unveils new range of "e-readers for everyone."

Albertsons scales back retail operation with store closures.

Andy Roddick retires after U.S. Open loss, as Roger Federer is knocked out and loses world #1 title.

Ben & Jerry's sues over x-rated Ben & Cherry's.

Bentley moves US management team to VW HQ.

Bill Clinton helps seal Barack Obama nomination at DNC convention.

Billabong attracts $700 million bid from Bain Capital.

BP unveils new technology to boost oil production.Continue reading...

brand news

In the News: Nokia, Audi, Method and more

Posted by Dale Buss on September 5, 2012 09:07 AM

In the News

Nokia faces key test under new CEO, launches mobile streaming music in US and expanded app library as part of today's reveal of Windows Phone 8 Lumia devices. HTC's Windows Phone series will also be branded under 8 series following Samsung's mobile rebranding move.

Audi to build plant in Mexico as automaker markets S series with NFL tie-in.

Method sold to European green-cleaning rival Ecover.

3M drops planned acquisition of Avery Dennison under U.S. antitrust threat.

Amazon adds movies to streaming service in new challenge to Netflix.

American Airlines can reject pacts with pilots, judge says.

Apple is embarrassed by data leak ahead of iPhone 5 reveal on Sept. 12.

AT&T and Texas to test text-to-911 safety initiative.

Best Buy's new CEO hits the store floor in first week.

BP dinged as U.S. reiterates gross negligence charge in oil spill.Continue reading...

brand news

In the News: Apple China, Barclays, Bristol-Myers and more

Posted by Shirley Brady on July 2, 2012 08:45 AM

In the News

Apple pays $60M to end iPad trademark dispute in China, looks to secure ipad3.com domain.

Barclays scandal forces out chairman, saying "the buck stops with me."

Bristol-Myers agrees to buy Amylin Pharmaceuticals for $5B in cash, expands diabetes alliance.

Rupert Murdoch will rebrand the Wall Street Journal as WSJ as part of News Corp. split.

AMC parent ends AT&T U-verse TV dispute with long-term agreement, as Dish feud continues.

Applebee's rolls out fresh menu, look and campaign.Continue reading...

celebrity brandmatch

Celebranding: Keira, Katie and Kate

Posted by Shirley Brady on March 21, 2011 06:15 PM

Following an online teaser campaign, Chanel today revealed the full spot for its latest campaign featuring Keira Knightley for Coco Mademoiselle. 

Three years after the first commercial film, Knightley reprises her role as a modern-day Coco Chanel "whose mystery, daring and rebelliousness are at the heart of her charm." The 30 and 60 second spots will debut on US cable TV networks on Tuesday (March 22), while a print campaign shot by Mario Testino will debut in April. Vogue today also featured a video with the British actress discussing the campaign.

Below: Katie Holmes' latest brand endorsement, and Kate Moss mocks her past problems with the help of Dior.Continue reading...

brand news

In the News: AT&T, Tepco, Disney and more

Posted by Dale Buss on March 21, 2011 09:00 AM

In the News

AT&T explained why it's shelling out $39 billion for T-Mobile to create America's biggest wireless carrier in a conference call this morning (WSJ.com has more) while Sprint is "left scrambling" and JPMorgan trumps Goldman Sachs with deal.

Japan food brands face consumer fears of contamination as Tepco nuclear plant situation continues. Sony and Nissan are also resuming operations, while YouTube promotes a video people-finder to aid search and rescue efforts. Swiss Re estimates Japan claims at $1.2 billion.

Berkshire Hathaway seeks more big acquisitions — but not technology

Boeing launches newest 747 on its maiden flight.

Diageo is reportedly weighing a $2 billion bid for Jose Cuervo.Continue reading...

celebrity brandcasting

Celebranding: Sheen, Bono, Emma Watson and more

Posted by Shirley Brady on March 1, 2011 06:00 PM

Charlie Sheen attracts 500 new followers per second as he gets ready to bring the crazy to Twitter. Update: he tweeted! And uploaded a twitpic in his first tweet, no less. No word on how Naked Juice and Broguiere's Farm Fresh Dairy chocolate milk feel about being Sheen's "choose your vice" stand-ins.

In other celebranding news:

Bono swoops in to address Spider-Man on Broadway woes.

Bristol Palin is writing a book.

Christina Hendricks pitches Vivienne Westwood.

Emma Watson used as lure for Facebook "clickjacking" scam.Continue reading...

brand news

Brands to Watch: Borders, BP, Pfizer and more

Posted by Shirley Brady on February 1, 2011 06:00 PM

Brands to Watch

American Apparel gets credit waiver from lenders. 

Borders may file for bankruptcy as soon as next week.

BP is underpaying claims, Mississippi charges, as court halts Rosneft talks; new CEO Bob Dudley still seen as bold risk-taker.

Citi seizes control of EMI, paving way for sale.

Comcast and Time Warner Cable sign streaming content pact.

Dow and S&P 500 close at highest level since June 2008.Continue reading...

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