sip on this
Posted by Mark J. Miller on November 26, 2013 05:46 PM
The home-beverage making trend is stronger than ever, and up-and-comer SodaStream is out to grab more market share from giants like Keurig and Starbucks, both of which have increasingly stepped into the seltzer-maker's territory.
The company has introduced SodaCaps, small recyclable containers that screw onto the top of its seltzer bottles that distribute flavor syrups such as ginger ale, cola, diet pink grapefruit, or diet cola into the bottle below. The packages of eight caps will retail for between $5 and $10 and will be sold along with the company's current bottles of syrup flavoring that consumers need to pour in manually.
According to the Motley Fool, the strategy both Green Mountain, the maker of the Keurig system, and SodaStream are using is called “the razor-and-blade business model, in which a company sells a low-margin item that requires the use of a high-margin item, which has to be replaced frequently.” SodaCaps should create a nice new revenue stream for the company that already pulls in sales from its CO2 canisters.Continue reading...
sip on this
Posted by Dale Buss on November 21, 2013 03:55 PM
Green Mountain wants to reap the full benefits of the US single-cup coffee brewing phenomenon that it started. So the maker of Keurig brewing systems and K-Cup portion packs plans to leapfrog the increasingly problematic copycat crowd with a new "Keurig 2.0" system with "interactive readability" that won't work with copycat pods.
Competition in single-serve pods is getting fiercer, with new players such as Panera continuing to enter the hot marketplace. Yet Green Mountain has continued to dominate the industry. And at least Panera and other brands like Starbucks are coming into the segment under licensing arrangements with Green Mountain and makers of pod systems.
A far bigger problem for Green Mountain has been the fact that patents on its K-Cups ran out in 2012. Unlicensed copycats rushed in, and they've already grabbed 8 percent of the Keurig platform, CEO Brian Kelley told financial analysts this week, with a record penetration of 12 percent by end of Green Mountain's just-completed fiscal fourth quarter. Copycats' price points are as much as 25 percent lower than official K-Cups.Continue reading...
sip on this
Posted by Mark J. Miller on November 20, 2013 04:02 PM
Bakery-cafe Panera Bread has had a rough go at it lately, with its extensive menu turning out to be a hard sell. So the fast-casual restaurant is hoping further investment in one of its simplest offerings pays off.
In partnership with coffee provider Disant Lands Coffee, the restaurant is launching four varieties of its cafe coffee in K-Cup form, following in the footsteps of cafe rival Starbucks. The four flavors—dark roast, light roast, Colombia, and hazelnut crème—are the same ones served up at the chain’s more than 1,700 locations, according to Food Business News. The effort will bring the Panera brand into Supervalues, Save Marts, Hy-Vees, Dierbergs, and select Winn-Dixie locations across the country.
"Our customers appreciate the level of care we put into our menu, like our commitment to fresh coffee, on the hour, in every bakery-cafe," said Stephanie Crimmins, vice-president of Panera Bread. "With Panera Single-Serve Cups we are offering them the same fresh coffee experience in their own kitchen."Continue reading...
Posted by Dale Buss on November 1, 2013 06:11 PM
Well, it works for Starbucks. So why can't McDonald's also sell packaged versions of its McCafe coffee line in US supermarkets?
The struggling fast-food giant will begin testing just that idea next year in a deal with Kraft. The tests will include packages of whole bean and ground coffee as well as "single-cup" options, which typically include K-cups for Green Mountain Coffee Roasters' popular Keurig brewer. Test markets and pricing were not disclosed, Crain's Chicago Business noted.
"We want to work with McDonald's to help consumers enjoy McCafe premium coffee in the comfort and convenience of their own homes," Kraft Foods CEO Tony Vernon told analysts on a conference call, disclosing the test for the first time. Kraft will handle the marketing and distribution of the McDonald's brand coffee. McDonald's said in a statement it was "building on the momentum of our McCafe beverages in our restaurants by expanding these options," according to the publication.Continue reading...
Posted by Mark J. Miller on September 17, 2013 02:52 PM
To many, Kelly Clarkson’s “My Life Would Suck Without You” could be a love song to their morning cup of joe. Clarkson is now paying extra attention to her java as Green Mountain has brought her on to show support for th company's Fair Trade campaign.
The coffee company and parent of single-serve phenomenon Keurig is looking to get a leg up on competition by pushing its connection to Fair Trade farming; after all, it has been named the top buyer of fair trade coffee for the last three years by Fair Trade USA.
As part of the "Great Coffee, Good Vibes, Choose Fair Trade" campaign, Clarkson traveled to Peru to visit a coffee-farming community that has been affected by the benefits of Fair Trade. After giving a performace for the villagers, Clarkson went to work posting photos and videos from the experience on the company's social media channels and ChooseFairTrade.com. Clarkson's duties will continue in New York, where she'll give a concert in honor of the efforts. Fans of the brand can make song suggestions on Green Mountain's Facebook page, where the concert will also be streamed live.Continue reading...
Posted by Mark J. Miller on September 11, 2013 03:52 PM
Kraft-owned Gevalia-brand coffee pods have long been manufactured to only fit into the Kraft/Mondelez-owned Tassimo coffee brewer, but the premium coffee brand has been playing both sides, debuting in K-Cup form for the popular Keurig brewer in 2012. And now, Gevalia is getting fancy.
Gevalia is debuting a new line of cafe-style K-Cup packs in three new flavors: Caramel Macchiato, Cappuccino, and Mocha Latte. The new frothy beverages require a two-step process that includes a real-milk "froth" packet and the actual K-Cup.Continue reading...
Posted by Dale Buss on September 5, 2013 06:37 PM
You can get a K-Cup for just about any kind of non-carbonated beverage these days (but bubbles may be coming soon), but now Green Mountain has trekked into really new territory with its single-serve pods: soup.
That's right—as in M'm M'm Good! Campbell Soup. Beginning next year, the companies will market Campbell's Fresh-Brewed Soup K-Cup packs that can be prepared "at the touch of a button" in Keurig brewers, according to a press release.
The gambit is aimed at continuing to expand Campbell's efforts to reach beyond its traditional but slow-growth soup business. Previously, Campbell has reduced salt, added flavors, and come out with Go Soup! that is packaged in Millennial-friendly aseptic pouches in cutting-edge flavors.Continue reading...
Posted by Mark J. Miller on July 17, 2013 11:01 AM
SodaStream has dominated the home soda-making market for some time, but Green Mountain Coffee Roasters, the company behind the Keurig brewer and K-cups is reportedly planning to enter the carbonation market as it has filed a trademark for a machine similar to SodaStream's, Bloomberg reports.
Green Mountain, which already rules the single-serve brewing market, has been attempting to add revenue with the creation of new machines, such as the Bolt, a 64-ounce coffeemaker that brews up a complete pot in two minutes, as well as a cappuccino and latte maker called Rivo. According to the trademark application, the new machine will give consumers the options of making soda, carbonated water, sparkling beverages, or still water.Continue reading...