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TED2012 Talk: YouTube Trends Guru on What Makes Videos Go Viral

Posted by Shirley Brady on February 28, 2012 12:13 PM

"Anyone has access and the audience defines the popularity," said YouTube Trends manager Kevin Allocca, explaining the secret sauce that goes into viral videos. Find out more in Allocca's talk, above, during the Youth portion of the TED2012 conference this week in Long Beach, CA, which ranged from Rebecca Black's Friday to Justin Bieber to cats watching cats watching the 65 million-viewed Nyan Cat phenom. 

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