Posted by Barry Silverstein on October 22, 2009 03:25 PM
DVD movie sales are dropping as computers and cell phones become the primary channels for all things visual, especially the way consumers access movies. That's why the entertainment industry is scrambling to figure out a new delivery system that protects their revenue.
And smack in the middle of the fray is none other than Disney, who is ready to unveil "Keychest" next month. According to The Wall Street Journal:
The technology would allow consumers to pay a single price for permanent access to a movie or TV show across multiple digital platforms and devices... It could also facilitate other services such as online movie subscriptions.
Who else is lurking in the background of this story? Why Apple, of course. As Disney's top shareholder, Apple CEO Steve Jobs is likely to encourage Apple's support of Keychest. This sets up a potential battle with a competing initiative known as DECE (Digital Entertainment Content Ecosystem), says The Journal.Continue reading...