truth in packaging
Posted by Sheila Shayon on April 6, 2010 05:33 PM
Finally, a Kotex/Tampon ad that makes fun of Kotex/Tampon ads.
Ad agencies are finally realizing that young women want truth and humor when it comes to monthly menses, and – accordingly – commercials that reflect a sense of humor and irreverence. One such campaign starring 27-year-old Kelly Diaz appeared on Gossip Girl last week, and featured the young woman-not-an-actor introducing a new brand: UbyKotex.
Diaz, a former ad agency intern, helped create the concept and persuade the brand's parent company the moment had come to be truthful and clever about advertising tampons.
"We just felt like, 'Well, we're gonna try and be truthful and transparent. With this generation, we know humor is big and so we thought, sometimes actually laughing at yourself is a good place to start," said Aida Flick, Kotex brand manager.Continue reading...