Posted by Dale Buss on November 15, 2013 07:58 AM
Sony puts US fans in a lather with PlayStation 4 launch at critical time for company.
Volkswagen recalls 2.6 million vehicles worldwide and says UAW vote at its plant wouldn't affect US expansion plans.
Adidas goes with NBA "BIG logo" and short-sleeved jerseys for Christmas Day promotion.
A.G. Lafley shuffles P&G executives as one moves to Google.
Alexander McQueen collaborates with Damien Hirst.
Berkshire Hathaway takes big stake in ExxonMobil.
Cisco earnings miss portends broader changes in industry.
Compuware gets shareholder pressure to put itself up for sale.
Comcast plans to start selling films.
Dolce & Gabbana appeal tax evasian conviction.
Eminem taps brand partners to promote new album.Continue reading...
Posted by Dale Buss on September 17, 2013 06:32 PM
It seems like every retailer with a syringe in the shop is giving flu shots these days. Now Kleenex has come up with a flu-mitigation method that it hopes will be less painful: an online flu-breakout-warning tool.
The Kimberly-Clark brand is pareparing to roll out Achoo, a proprietary forecasting model using Centers for Disease Control data to predict where germs will strike within the next three weeks. The brand told Advertising Age that preliminary tests suggest the tool is 90 percent accurate.
"What we'll be able to show," Kleenex Brand Manager Anna Elledge told the publication, "is the top five to 10 cities predicted to be the hardest hit." Consumers also will be able to enter their own Zip Codes to get regional cold and flu forecasts, a tool that Kleenex hopes will spread its app digitally even while it aims to thwart the spread of flu in the physical world.Continue reading...
Posted by Dale Buss on August 1, 2013 09:31 AM
Lululemon insider says brand purposely shuns plus-size customers.
JCPenney says it has backing after reports that lender cut funding to clothing suppliers, and clash with Macy's over Martha Stewart nears end.
Starbucks and Google partner on Wi-Fi upgrade at restaurants.
Abbott nutritional brands poised to benefit from changing demographics.
Chrysler finds trucks and SUVs powering 40th consecutive month of sales increases.
Diageo is desperate to "crack the code" for North American beer.
Estee Lauder aims to brand beauty sleep.
Facebook now lets users embed public posts on other websites.
Farmers Insurance revamps logo.
Ford settles with US on delayed recall.Continue reading...
Posted by Mark J. Miller on July 10, 2013 08:02 PM
When Depend undergarments come up in conversation, it used to be mainly as some kind of joke or a sad realization about an aging relative. However, the brand has been diligent in getting after its age-old stigma, and it has surprisingly snagged some high-profile—and young—stars to help it do so.
The brand’s main weapon toward solving this puzzle has been the tie-in of professional athletes. This past April, NFL pros Wes Welker and DeMarcus Ware competed in an online competition that benefited prostate-cancer research. Now the brand is topping itself by becoming a sponsor of ESPN’s annual awards show, the ESPYs, on July 17, according to Mediapost. The brand plans to crown the winner of the competition at the show.Continue reading...
Posted by Dale Buss on July 10, 2013 09:31 AM
Tribune plans to spin off newspaper unit.
Yelp adds food-delivery services to site through partnerships.
same old problems after name change as CEO admits
US debut of new phones was flawed.
Abbott cuts baby-formula prices in China.
Apple colluded with major publishers to drive up e-book prices, judge rules.
Asiana Airlines pilots in first pairing struggled to line up plane that crashed, investigation reveals.
Budweiser signs Rihanna and Jay-Z for 85-country tour.
Dollar Shave Club will try out 'beardvertising' trend.
Elizabeth Arden launches third Taylor Swift fragrance.
GM sells more cars in China than in US in first half.Continue reading...
Posted by Alicia Ciccone on March 20, 2013 09:15 AM
American Airlines defends $20-million severance pay to CEO.
Deutsche Bank forced to restate 2012 profits due to U.S. lawsuits.
Google will package and brand chat services as Babble.
T-Mobile readies "Uncarrier" no-contract pricing plan and proposed board structure, while AT&T introduces no-contract wireless phone service and Sprintlaunches de-branded Android smartphones.
7-Eleven sues 7-SEVEN chain for trademark infringement.
Apple brand found to be less "inspiring" than it was three years ago in new consumer survey.Continue reading...
Posted by Shirley Brady on March 19, 2013 09:07 AM
Interbrand announces the 2013 Best Retail Brands report.
Coca-Cola honored with first Clio brand icon award.
Starbucks names new global CMO in former Sephora marketer Sharon Rothstein, as McDonald's passes Starbucks as most social brand.
Apple rumored to pull out the stops for the next iPhone to take on Samsung, which has replaced Nokia as top smartphone brand in China and confirmed it's developing a smartwatch to take on Apple's rumored wearable computer.
BlackBerry prepares to bring million-selling Z10 smartphone to U.S. on Friday with 100,000 apps.
Burger King hopes folks gobble up new turkey burger.
Carl's Jr. and Hardee's introduce Jim Beam bourbon burger.
Clorox introduces smart tube technology to packaging design.Continue reading...
Posted by Dale Buss on March 13, 2013 09:39 AM
FTC clarifies rules for social and mobile advertising.
Reader's Digest reports big gains among advertisers and readers.
Samsung deals with high expectations for Galaxy S IV as it outspends Apple on marketing.
BBC World News launches global marketing campaign.
Boeing gets FAA initial approval of battery fix for Dreamliner and wins $15 billion order from Ryanair for current 737 plane, report says.
Cadbury's Silk undergoing brand "renovation."
Chevrolet accelerates dealer infotainment training.Continue reading...