Liquid Branding: Lemmy Pour You a Motörhead Bastards Beer

It seemed a little odd last year when punk metal icons Motörhead decided to do a little brand extending and it took the form of a red wine, Motörhead Shiraz. Fans of the band aren’t exactly known for playing polo and collecting antiques.

According to Gibson.com, though, the vino sold well enough that the band has decided to expand on its alcohol-based brand extensions. So prepare ye, world, for Motörhead Bastards Lager, a beverage that aligns with the popular perception of the group’s heavy metal fan base.

One small problem, thöugh — the new brew is only available in Sweden (it debuted at the recent Sweden Rock festival).Continue reading...