Posted by Abe Sauer on October 25, 2013 03:47 PM
China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.
This week: clean air job perks… "vulgar" foreign TV… CCTV goes after Samsung… 361° breaks out Kevin Love… Big Bang Theory art… iPad Air's chances… LVMH's strategy… Citroen branded content… Lane Crawford… Krispy Kreme in Taiwan… Chinese kids excelling at cigarette brand recognition... and more.Continue reading...
Posted by Dale Buss on September 26, 2013 09:21 AM
Twitter and NFL agree to sell video-ad packages together as Twitter introduces emergency alert system.
Red Bull refuses to pull controversial ad using Titanic in UK.
Target rolls out its movie-streaming service.
Air Products looks for new CEO.
Boeing works to fix 787 glitches.
Daimler launches US campaign for Car2Go car-sharing service.
Darden Group defends pay practices for restaurant employees.
EBay buys Braintree global payment platform.
Elle and Cosmopolitan plan to include actual vials of perfume with next issues.
Fonterra pushes forward with own-brand in China despite recall.
Groupe Danone faces bribery allegations in China.Continue reading...
Posted by Dale Buss on September 13, 2013 09:31 AM
Twitter opts for "confidential" IPO.
7-Eleven debuts healthy-snacking section.
Apple takes pre-orders for new iPhone 5C.
Bayer comes under scrutiny in China.
Berkshire and AIG battle for talent.
Clear Channel and Warner Music rewrite rules on royalties.
Clif launches single-serve performance drinks.
Coffee Bean & Tea Leaf is acquired by private equity.
Dell gets shareholders to back buyout.
Dunkin' Donuts returns to UK.
Facebook tests video posts that play automatically, in prelude to ads.Continue reading...
Posted by Dale Buss on September 5, 2013 09:26 AM
JCPenney reportedly shelves Martha Stewart deal.
Samsung unveils Galaxy Gear smartwatch as Qualcomm also enters smartwatch fray.
McDonald's tests higher-priced dollar menu.
Anheuser-Busch InBev partners with University of Illinois for big data edge.
Balenciaga sues former creative director for defaming brand.
BlackBerry seeks buyer by November.
Campbell will launch soup K-Cups next year.
Chobani recalls "fizzy" Greek-yogurt cups.
Covergirl joins NFL's pitch to female fans.
Dunkin' Donuts taps Eli Manning to promote app.
El Chico expands rebranding program.
GoDaddy steps away from jiggle marketing.Continue reading...
chew on this
Posted by Mark J. Miller on June 7, 2013 02:02 PM
Back in 1938, National Donut Day was a fundraising idea for Chicago’s Salvation Army. These days, National Donut Day still raises money for the Salvation Army in the Windy City, but elsewhere it has turned into a great opportunity for baked goods brands to push their products and gain some customer loyalty.
As expected, brands like Dunkin' Donuts are in on the actions, but others, like Chevy, have had their share of fun with the "holiday" too.
Here's where you can find some free sweets, and maybe a little more:Continue reading...
Posted by Dale Buss on May 31, 2013 09:22 AM
Tumblr brings sponsored posts to users' feeds.
P&G lines up race for Lafley's successor.
Camel cigarette brand under fire for targeting kids.
Caterpillar reaches tentative deal with union in Milwaukee.
Conde Nast opens up Vogue cafe in Dubai.
DC Entertainment unveils new 75th anniversary Superman logo.
Dell proceeds with its buyout effort.
Fiat awaits court's verdict on share price before proceeding with Chrysler merger.
Jaguar speeds to early success with F-Type launch.Continue reading...
chew on this
Posted by Mark J. Miller on January 18, 2013 04:02 PM
New York City is downsizing its soda sizes, Australia is placing nasty images on its cigarette packs, and sales of organic food are growing in the U.S. Many places in the world certainly seem a lot more aware of health and wellness than they did only a few years back.
Yet amid it all, the doughnut industry continues to thrive, especially in the United States.
Dunkin’ Donuts it plans to open anywhere from 330 to 360 new locations in the U.S. this year, making it one of the fastest-growing quick-service restaurants.
Dunkin’, which has about 7,000 stores in 36 states, opened 291 stores last year in an effort to eventually have 15,000 locations. The brand “sells 1.7 billion cups of coffee every year,” the L.A. Times reports — more than anyone else.
The brand has just announced it will target California for some of its openings in 2015 — a state where Dunkin' has been runnin' on empty, with no stores there since 2002. Executives are confident that it's time to stage a return.Continue reading...
Posted by Dale Buss on January 16, 2013 09:01 AM
Boeing's troubled 787 Dreamliner grounded in Japan.
JPMorgan cuts Jamie Dimon's pay, tops estimates with profit.
Dell falls from PC king to buyout fodder.
Apollo Group to offer course on innovation.
Audi bows out of sponsoring inaugural this time around.
Boeing sees Dreamliner make another emergency landing, in Japan.
Bristol-Myers Squibb plans to discuss settling Hepatitis C claims.Continue reading...