Posted by Dale Buss on November 4, 2013 09:02 AM
BlackBerry sale to Fairfax falls apart as $1 billion in funding is secured, CEO Thorsten Heins steps down and shares plunge.
Kellogg plans to trim 7% of workforce by 2017 as part of global restructuring.
American Airlines and US Airways merger cleared in US, but only with broad divestitures.
AB InBev sees strong growth for Budweiser in Russia.
Alcatel-Lucent seeks to raise $2 billion for turnaround plan.
Apple's gold iPhone 5s continues flying off shelves, while Apple CEO Tim Cook backs LGBT anti-discrimination bill.
Billabong sells Canadian retail chain West 49.
Chevron pumps up spending to boost production.
Dr Pepper finds formula to Facebook success.Continue reading...
Posted by Dale Buss on August 22, 2013 02:40 PM
The "new normal" in grocery shopping has presented Whole Foods Markets with a new dilemma: how to tap into the increasingly promotional appetites of its financially stressed target demographic without diluting the exclusivity and cachet of a brand whose nickname has become "Whole Paycheck."
Whole Foods leadership is tackling that challenge carefully, both emulating the discount tactics used by traditional supermarkets at the same time that it does so only selectively, at least for now.
"The recession was a wake-up call for us," Co-CEO Walter Robb told the Wall Street Journal. At the same time, he said, "People are stuck in the past about what Whole Foods is in the marketplace."Continue reading...
Posted by Dale Buss on July 9, 2013 09:16 AM
Barnes & Noble CEO resigns amid digital setbacks.
BlackBerry faces leadership questions at annual meeting today.
Shell picks refining chief to become its new CEO.
Alibaba sets sights on mobile.
Apple's App Store celebrates five-year anniversary with free apps.
Esurance expands US Open tennis sponsorship.
Ford finds that F-250 pickup is new favorite of auto thieves.
Hasbro buys 70 percent stake in mobile gaming company Backflip for $112 million.
Hostess Twinkies return aiming for more ubiquity.
Hulu attracts at least three takeover bids.
Infiniti nudges launch date of new Q50 sedan.Continue reading...
Posted by Dale Buss on June 17, 2013 06:02 PM
If there's one thing that American CPG brands and retailers have learned over the last three years, it's that there definitely is a new normal when it comes to the attitudes of US consumers about their pocketbooks. The economy may be slowly coming back, but there doesn't appear to be much change in the recession-borne dedication of grocery shoppers to getting the absolute most out of their supermarket dollars.
That's the bottom line being addressed by food-industry brands in various ways these days. Kroger's latest move has been to open a stream of stores, mostly around the Midwest, under a new discount brand called Ruler Foods.
Part of JayC Food Stores, which Kroger purchased in 1999, Ruler Foods now has 18 locations under a test concept for the Cincinnati-based grocery giant, according to the Commercial News in Danville, Ill. Rulers sells Kroger brand food and a limited assortment of other national-brand items.Continue reading...
Posted by Sheila Shayon on March 1, 2013 02:22 PM
It’s the authentic, organic kind of success story that makes everybody happy. Annie’s, maker of organic food and snacks, marketed under the tagline, “We make good,” just joined the ranks of digital marketers with a social media campaign true to the core of their brand message.
“Part of our corporate philosophy is doing well and doing good at the same time,” comments Sarah Bird, Annie’s SVP marketing and “chief mom officer.” “We’re hoping to seed a conversation about doing good.”
The video, which can be viewed on Annie's Facebook, shows a woman encouraged to tweet hashtag #sharegood to “get something good.” Post-tweet, (spoiler alert) a series of surprising events begins, such as a man in a bunny suit jumps out with a bowl of Annie’s mac and cheese for the woman to eat. Upon eating, a group of magicians appear and perform street theater while the woman is encouraged to shout “Something Good!” which triggers a musical performance from the back of a truck.
The macro message, “Share something good to get something good,” starts with sharing the video on Facebook or Twitter, which generates a "thank you" and a stream of cute bunny videos, because hey—who doens't like bunnies? Continue reading...
Posted by Dale Buss on December 14, 2012 09:02 AM
Hostess brands reportedly attract bids from Walmart and Kroger.
LinkedIn gains job-recruiting edge over Monster, reveals most-liked brands of 2012.
Nissan begins turning out Leaf batteries at new U.S. plant.
Apple dominates tablet-purchase intent, survey says, but loses patent case to licensing firm.
Build-A-Bear considers change at top.
Fox News leads cable segment while CNN dips.
GM revamps MyLink system.
Jaguar drops plan to build supercar.Continue reading...
what girls want
Posted by Mark J. Miller on October 18, 2012 10:23 AM
In a world that is constantly shoving the idea of a woman only being beautiful if she looks like Kate Upton or Kate Hudson or … well, whoever the latest aesthetic ideal is, it can be hard for a preteen girl to figure out how to own the fact that she’s beautiful, too, no matter how different her body is from the supermodel du jour.
Along with most of American society, Unilever’s Dove soap has girls becoming more anxious, instead of more confident. And rather than prey on that lack of confidence by offering beauty "solutions" and use that info to their marketing advantage, Dove is actually trying to get at the root of the problem and boost girls' confidence and self-esteem.
For three years, Dove has been hosting events for preteen girls across the globe to help them feel better about themselves, according to Cincinatti.com. The aim is to reach 15 million young women globally by 2015, thanks to Dove's Self-Esteem Fund, with an empowering message that takes the brand's highly praised Real Beauty campaign to a critical age.Continue reading...
Posted by Shirley Brady on September 24, 2012 12:17 PM
TiVo settles patent lawsuit vs Verizon for $250.4M; Verizon will license TiVo technology.
McDonald's brings back annual Monopoly game contest for 20th edition across U.S.
Yahoo's Mayer will lay out vision at all-hands company meeting this week.
Kroger rolls out Simple Truth™ and Simple Truth Organic® private label in-store brands.
Lay's Potato Chips issues last call for consumers to submit next great potato chip flavor idea for a shot at $1 million payout.
Madame Tussauds Hollywood launches first-ever social media contest for 2013 figure.
Neiman Marcus reaches out to fashion bloggers.Continue reading...