Posted by Abe Sauer on May 27, 2011 06:00 PM
Other than the fact that they're both sequels of massive box office successes, the two big films opening this weekend, Kung Fu Panda 2 and The Hangover: Part 2, couldn't be more different. One is for immature audiences and the other is Kung Fu Panda 2. KIDDING!
DreamWorks' PG-rated Kung Fu Panda sequel will go up against the Warner Bros. R-rated Hangover return in a battle for completely different demographics. And when it comes to product placement, the two franchises are, as you might expect, different beasts as well.Continue reading...
Posted by Barry Silverstein on May 12, 2011 11:30 AM
You know those funny-looking graphic squares — the ones that appear to be a cross between a bar code and a complicated maze? Those ubiquitous QR codes (short for Quick Response) are popping up just about everywhere these days — on print and television ads, on outdoor billboards, in store windows, and on product packaging.
The appeal is simple: QR codes can embed text, URLs and other data that can be decoded by a camera phone with the appropriate software. Basically, when consumers point an enabled phone at a QR code, they get taken to a special offer, a promotional website, or some other relevant information.
While QR code usage is widespread in Japan, where it was invented, the concept is still gaining traction in the US. But as smartphones proliferate, product marketers like the 99-year old Sun-Maid brand are leveraging the new technology in the hopes of gaining a competitive edge.Continue reading...