social marketing

116 Brands That Didn't Zip It During #TheDress Frenzy

Posted by Shirley Brady on February 27, 2015 05:15 PM

#TheDress color debate inspired 11 million tweets at peak chatter on Twitter, and more than 30 million views for the Buzzfeed article that made it the hottest meme in a day that also saw a social media frenzy over two leggy llamas on the loose.

So which brands won the fray? Those that responded quickly, visually and with humor, of course. They all hoped for their Oreo moment; not even Oreo succeeded. The big winner here wasn't Roman Originals, which made the dress, but Buzzfeed, which blew the doors off its website and survived.

Check out 110 111 114 115 (we give up) brands tweeting about the mother-of-the-bride dress that tore up the Internet—for better or worse.Continue reading...


Mirren, Mirren: L'Oreal Celebrates Older Beauties in Helen Mirren Ad Campaign

Posted by Shirley Brady on February 9, 2015 12:27 PM

L'Oreal Helen Mirren TV commercial advert

Last month L'Oréal Paris named British 1960's mod(el) icon Twiggy, now 65, as a brand ambassador, joining its rank of knockout older brand ambassadors such as Julianne Moore. Add Dame Helen Mirren, who turns 70 in July, to the brand's list of timeless beauties.

The Academy Award-winning actress can be seen in a new TV commercial for L'Oréal's Age Perfect skin care range. The ad follows other brands (such as Céline's print campaign with writer Joan Didion) celebrating older female icons with brains and beauty.

Check out Mirren's ad—described by the brand as "our first advert starring Helen Mirren as the true embodiment of The Perfect Age"—below: Continue reading...

app watch

L'Oreal Taps Smart Tech for Genius Makeup App

Posted by Sheila Shayon on May 16, 2014 11:03 AM

Mirror, mirror on my... smartphone? New technology is putting the beauty aisle right in consumers' hands thanks to interactive mirror apps like L'Oreal's new Makeup Genius. 

The app, which is making its debut at the Cannes Film Festival this week, will be available to the public in June and offer up more than 300 cosmetics for instant virtual makeovers. Using a phone or tablet's built-in camera, users can virtually apply lip, eye and cheek products thanks to Image Metrics facial mapping technology—a form of which was used to age Brad Pitt in the Oscar-winning film, The Curious Case of Benjamin Button.

“The app is yet another manifestation of a race among businesses to be connected to the consumer on every device, a competition that has left cosmetic companies far back in the pack," the New York Times notes. "But it also is a notable advancement toward the concept of an 'interactive mirror' that has long fascinated some in the beauty and fashion industries.” 

L’Oréal’s Connected Beauty Incubator, which staffs a team of doctors, physicists and computer scientists conducted research on hundreds of people from different ethnic backgrounds, 400 lighting scenarios and how products dry on the skin.Continue reading...


L'Oréal Paris Heads Underground in NYC with Intelligent Vending Machine

Posted by Sheila Shayon on October 31, 2013 11:22 AM

L'Oréal Paris has found an unlikely partner in the pursuit of beauty—the Metropolitan Transit Authority. The pair have teamed up to host L'Oréal Paris' Intelligent Color Experience vending machines inside a New York City subway station that allows any straphanger to stock up on beauty items on-the-go.  

Running in the 42nd Street-Bryant Park station between Nov. 4th and Dec. 30th, the intelligent vending machines actually scan a user's outfit to detect colors and style, in turn suggesting beauty products that "match or clash." Users can purchase items with a credit card, or if they choose not to buy on the spot, can email the look to themselves. 

As more brands explore interactive shopping experiences through experiential marketing, L’Oréal’s latest offers a “real-life experience through technology,” Marc Speichert, CMO L’Oréal Americas, told the New York Times. “What’s amazing with the technology is that we’ll have the ability to measure the level of engagement," he said, based on “the number of people who pass by, the number who interact with each screen, the number who leave their information.”Continue reading...

celebrity brandmatch

The Jennifer Lopez Daily Endorsement Watch: L'Oreal Paris

Posted by Shirley Brady on October 11, 2011 12:22 PM

Jennifer Lopez continues her run as endorsement queen with this just-released commercial, for L'Oréal Paris.

celebrity brandmatch

Gwen Stefani is the New Face of L'Oreal

Posted by Shirley Brady on January 14, 2011 11:15 AM

It's pretty clear from the L'Oreal Paris teaser spot above that the brand's next celebrity face Gwen Stefani. The singer/designer's hiring was just confirmed in a follow-up commercial, after the jump.Continue reading...

brand ambassadors

L'Oreal Wrinkles Nose at Claims It's Dropping Aishwarya Rai

Posted by Shirley Brady on January 10, 2011 09:30 AM

What a kerfuffle a year-end promo can make. L'Oreal's recent new year promo, above, sparked rumors that it was replacing global brand ambassador Aishwarya Rai, the Bollywood actress and former Miss World, with younger Indian actress/model Freida Pinto, who rose to fame in the Oscar-winning Slumdog Millionaire.

Perish the thought, per this statement by the cosmetics giant: 

"We are shocked and surprised to read in some sections of the media/press about Ms. Aishwarya Rai Bachchan being replaced as the face of L'Oreal Paris... Ms. Aishwarya Rai Bachchan continues to be our valued spokesperson, as she has since 2000. While she remains an integral part of the L'Oreal Paris world wide Dream Team, she was unfortunately unavailable for our New Year commercial shoot due to prior commitments. She is one of the most iconic women of our times and is certainly the face of L'Oreal Paris internationally and in India for a range of products which include campaigns for Total Repair 5, Excellence Crème, Color Riche, Hydrafresh."

Other current L'Oreal celebrity endorsers include Beyonce, Diane Kruger, Jane Fonda, Rachel Weisz, Gerard Butler, Eva Longoria and Jennifer Lopez.

celebrity brandcasting

Oprah Plays It Safe With "Live Your Best Life" Promotion

Posted by Sara Zucker on January 13, 2010 01:15 PM

Oprah Winfrey's namesake publication, O, is currently holding a contest to promote the 10th anniversary of its “Live Your Best Life” three-day-long event in May. The ten readers who find a winning code in their February issues, will win free airfare and accommodations for the event.

The "Live Your Best Life" event, sponsored by L’Oréal Paris for the third year in a row, has proven particularly effective at spreading Oprah’s brand mission. This year's 10th anniversary event will take place in Manhattan and feature workshops with O columnists, a performance from Oprah at Radio City Music Hall, and a Walk for a Cause with Oprah.Continue reading...

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