brand news
Posted by Dale Buss on April 30, 2013 09:15 AM

ESPN apologizes for comments by commentator after NBA player announces he's gay.
Honda recalls almost 46,000 Fits in North America.
Chrysler sees profit tumble on poorly executed product launches.
Alibaba and Sina form alliance of China online businesses.
Apple files for new technology that tells whether to text or call friends.
Asos prepares marketing drive to grow global brand.
BP reviews safety after oil leak in North Sea.
Best Buy sells Europe unit back to Carphone Warehouse.
BlackBerry CEO questions future of tablets (which brand doesn't have).Continue reading...
More about: Brand News, ESPN, Honda, Chrysler, Alibaba, Apple, Asos, BBDO, BP, Best Buy, BlackBerry, Boeing, Budweiser, Carphone Warehouse, Conde Nast, Datsun, Fab, Facebook, Gillette, Google, Google Glass, Grey H&M, Herbalife, Hostess, J.P. Morgan Chase, LG, Macy's, Madonna, Nissan, Nissan Altima, Pandora, Pfizer, Procter & Gamble, Sbarro, Siemens, Sina, Target, Twitter, Virgin, Wall Street Journal, Weather Channel, WWE, Wired, Yahoo
brand news
Posted by Dale Buss on April 2, 2013 09:07 AM

Amazon sees online retail rivals rise in 4Q and reign as most expensive stock end as company may have smartphone ambitions.
Facebook phone, no longer a rumor, is coming to Android.
Toys 'R' Us pulls planned IPO.
American Airlines settles fare suit with
Orbitz.
American Express tests geo-targeted ads in London cabs.
American Greetings decides to go private.
Apple apology by CEO Tim Cook seems to satisfy Chinese authorities.Continue reading...
More about: Brand News, Amazon, American Airlines, American Express, American Greetings, Android, Apple, AstraZeneca, Bitcoin, Boston Market, Budweiser, California Milk Processor Board, Chrysler, Dell, Michael Dell, Dole, Elmer's, Facebook, Jimmy Fallon, Gildan Activewear, Google, Got Milk?, Kraft, Lego, LG, Jay Leno, Little Caesars, NBC, Nescafe, Nestle, Orbitz, Rockport, Russell Brands, Suzuki, Tesla, Toys 'R' Us, Walgreens, Walmart
brand news
Posted by Alicia Ciccone on March 26, 2013 09:28 AM

Honda has the best brand image, according to a Kelly Blue Book study.
FDA abandons graphic cigarette warning labels in favor of new approach.
NYC Mayor Michael Bloomberg launches $12 million ad campaign against the NRA.
Amazon is the most visited online retailer in Europe.
Boeing's Dreamliner completes first flight test since being grounded.
With 1 million users, Fitocracy users are more engaged than any social network besides Facebook.
GQ allows users to personalize its iPad app with MyGQ technology.Continue reading...
More about: Brand News, Honda, FDA, Michael Bloomberg, Amazon, Boeing, Fitocracy, Facebook, GQ, HBO, LG, NRA, Samsung, Spotify, Wendy's, Woolworths
brand news
Posted by Alicia Ciccone on March 21, 2013 09:22 AM

Adobe confirms its CTO Kevin Lynch has left the company for a job at Apple.
Chipotle is risking its brand by venturing into the public debate about gay rights, LGBT community says #ThanksChipotle.
NBC to NYT: Jimmy Fallon is expected to succeed Jay Leno on the "Tonight Show" by fall 2014 as NBC struggles with weak ratings.
Aeropostale targets millenials with new in-store #tech.
Aldi and Whole Foods to boycott genetically modified salmon.
Apple's plan for augmented reality amidst another lawsuit on patent infringement.
Barclays announces massive bonuses on UK budget day.
BlackBerry denies report that BB10 failed UK government security test.
Global airline profits are flying high.
Harvard researchers have linked sugary drinks to 180,000 deaths a year worldwide.Continue reading...
More about: Brand News, Adobe, Chipotle, NBC, Aeropostale, Aldi, Apple, Barclays, Blackberry, Google, Harvard, J.C. Penney, LG, Marks & Spencer, Monster Energy, New York Times, Nielsen, Samsung, Visa, Whole Foods, YouTube
brand wars
Posted by Mark J. Miller on March 14, 2013 04:02 PM

Ambush marketing tends to pop-up in the most high-profile circumstances, and for Samsung, March 14 is D-day. While the mobile brand is busy heavily promoting its Galaxy S4 launch, it's obvious that competitors weren't going to sit on the sidelines and let Samsung have all the fun.
LG took a swipe at Samsung in New York City’s Times Square, unveiling a massive billboard that directly rips off the Galaxy S4 ad. Not only does LG use a key element of Samsung’s design, but its sign is larger than Samsung’s and hangs just above it, neatly overshadowing Samsung's biggest announcement of 2013.
The billboard’s text also mirrors Samsung’s—which is set to unveil the Galaxy S4 Thursday in New York—reading, "LG Optimus G is here 4 you now" in a reference to the S4—while just underneath, Samsung's sign reads, "Be ready 4 the next Galaxy." The obvious implication is that you need to wait for the next Galaxy while the LG Optimus G is ready for the consumer right now.Continue reading...
More about: Mobile, Samsung, Samsung Galaxy S4, Technology, LG, LG Optimus G, Apple, iPhone, iPhone 4S, iPhone5, Todd Pendleton, Times Square, New York, Launches, Advertising, Ambush Marketing, Outdoor Advertising, Legal, Design
brand news
Posted by Dale Buss on March 14, 2013 09:08 AM

Google doubles size of Seattle-area campus as X Lab sparks interest, Android chief steps aside and loss of Google Reader upsets loyal users.
Time Inc. spinoff rattles employees.
Volkswagen warns of a tough year ahead and focuses on China.
Apple exec attacks Google, Android and Samsung on eve of Galaxy S4 introduction.
AMC Theaters seeing stellar results.
Amazon pares price of large-screen Kindle Fire HD.
American Express, Audi and Griffin's "get" social media, execs say.Continue reading...
More about: Brand News, AMC Theaters, Amazon, American Express, Android, Apple, Audi, Boeing, CBS, Coca-Cola, Dreamliner, Egg McMuffin, Facebook, Galaxy S4, Google, Griffin's, Hallmark, J&J, Kindle Fire HD, LG, Macy's, McDonald's, Microsoft, NBC, Qdoba, Renault, Saks, Samsung, Target, Teen Vogue, The Good Wife, The Today Show, Time Inc., Twitter, Volkswagen, WealthTV, Whole Foods, Windows 8
brand news
Posted by Shirley Brady on February 24, 2013 11:06 AM
NASCAR brand refresh thwarted by P.R. crisis and YouTube takedowns after Saturday's fan-injuring accident during Nationwide race, while Danica Patrick is poised to make history as first female driver in pole position at Daytona 500. Dish Network, meanwhile, released "Memoriam" Daytona 500 campaign yesterday for its Hopper ad-skipping feature, a campaign that Fox has refused to run and Dish is trying to circumvent.
Microsoft joins list of hacked brands as Internet Explorer 11 rumored and Toyota Racing creates trackside app for Microsoft Windows 8.
Huawei unveils "Make it Possible" global branding campaign for Ascend P2 at Mobile World Congress, where Orange unveils own-brand 4G smartphone.
Coca-Cola forms major co-branding partnership in the Middle East.
Donald Trump tells the Financial Times his brand is worth $8 billion.
Dunkin' Donuts tops Brand Keys loyalty index for seventh straight year.Continue reading...
More about: Brand News, Burberry, Coca-Cola, Daytona 500, Dish Network, Dunkin' Donuts, Fox, Hopper, Huawei, Iconix Brand Group, Ikea, Lee Cooper, LG, LVMH, Microsoft, NASCAR, Nationwide, Netflix, NRA, Orange, Tabasco, Tiffany, Toyota, Volkswagen, Windows 8, Yahoo!, YouTube, Nordic Cool, Danica Patrick, Oscar Pistorious, Donald Trump, India, UK, Mobile World Congress
mobile brands
Posted by Mark J. Miller on February 18, 2013 12:44 PM

Across the globe, people everywhere are pulling out their cell phones and tablets and e-readers—in buses and trains, in hallways and doorways, on beaches and ski lifts, in bedrooms and in bathrooms. Everywhere, the world is turning to look at mobile devices. Those devices may be getting all the attention out in the world, but the mobile world is much deeper than that, of course, and will have many ramifications for how the world lives.
The mobile world will be taking a close look at itself when the annual Mobile World Congress opens in Barcelona on Feb. 25th. To kick things off, the mobile world’s major association, the GSMA, will showcase how it expects mobile will change in the future by building a “Connected City” that expands on last year's connected house exhibit by featuring everything from a town hall, department store, and apartment to an electrical store, hotel, cafe and lounge, and a car showroom, among other things. With each location, different brands and innovations will be featured.
At MWC's fully connected city street, AT&T will showcase how people can manage their energy consumption and home security. Deutsche Telekom and IBM will show off how their using mobile help create better public transportation as well as energy, security and water management. Aston Martin will show off a bike that features embedded sensors that communicate with an on-board computer to help athletes get a slew of data on how they are performing.Continue reading...
More about: Mobile, Conferences, Mobile World Congress, GSMA, Android, Aston Martin, Accenture, AT&T, Deutsche Telekom, Digi, Google, Google Play, IBM, Intel, LG, Nokia, Samsung, SAP, Vodafone, Connected City, Smart Cities, Digital Life, Digital