Posted by Mark J. Miller on November 7, 2013 07:14 PM
Italian pasta maker Barilla won itself a boatload of bad blood back in September when its chairman, Guido Barilla, told a radio interviewer that his company would never use a gay family in its advertising.
Following the ill-advised remarks, consumers around the world vowed to boycott the brand while competitors jumped on the opportunity to tout their inclusive brand outlook. But since the outcry, Barilla has been working to better understand the needs of the market.
According to Reuters, the 55-year-old “held at least eight meetings with gay organizations and activists both in Italy and in the United States, a market where it is counting on for growth outside its crisis-hit home.” And now Barilla has apparently seen the error of its ways and is planning to not only make its company more diverse but to create a more inclusive ad campaign.Continue reading...
Posted by Dale Buss on November 4, 2013 09:02 AM
BlackBerry sale to Fairfax falls apart as $1 billion in funding is secured, CEO Thorsten Heins steps down and shares plunge.
Kellogg plans to trim 7% of workforce by 2017 as part of global restructuring.
American Airlines and US Airways merger cleared in US, but only with broad divestitures.
AB InBev sees strong growth for Budweiser in Russia.
Alcatel-Lucent seeks to raise $2 billion for turnaround plan.
Apple's gold iPhone 5s continues flying off shelves, while Apple CEO Tim Cook backs LGBT anti-discrimination bill.
Billabong sells Canadian retail chain West 49.
Chevron pumps up spending to boost production.
Dr Pepper finds formula to Facebook success.Continue reading...
Posted by Dale Buss on October 28, 2013 05:32 PM
NBC already has indicated it will enjoy a record haul for US TV advertising during the 2014 Winter Olympics in Sochi, Russia. But the job for brand sponsors of the Games and athletes has only begun on their path to the opening of the games on February 7.
Top-tier marketers including Coca-Cola, P&G, Target, and Kellogg's are signing up to sponsor Team USA athletes as well as trying to navigate the increasingly icy waters around Sochi regarding the tendency of the Russian government to violate human rights and LGBT rights.
On Tuesday, the US Olympic Committee will kick-off a 100-Day Countdown campaign featuring Team USA in Times Square in New York, hoping to recreate the excitement of 2012's Road to London event (at top) with the Liberty Mutual-sponsored Road to Sochi (#RoadtoSochi) tour.Continue reading...
brands under fire
Posted by Mark J. Miller on October 24, 2013 03:49 PM
Brands continue to come under fire from consumers ahead of the 2014 Winter Olympics in Sochi, Russia, where seemingly anti-gay laws have been passed creating a hostile environment for the LGBT community. The clash has led to boycotts and outright calls to major brand sponsors like McDonald's and Visa to drop support for the games or affirm their stance in support of the LGBT community.
After millions have voiced their concerns for the event, it seems that they may have finally caught the attention of a major participant. Following a SumOfUs.org petition that currently has over 344,000 signatures, Coca-Cola executives are reportedly convening today to decide whether the company, a major sponsor of the Olympics, will comment on the culture clash.
“Coca-Cola is an incredibly important position of power and has the ability to influence both the International Olympic Committee and Russian leaders,” Joe Mirabella, director of communications for equality campaign platform All Out said, BeverageDaily reports. “The safety and dignity of Russians, athletes, and fans is in doubt as long as Russia’s anti-gay laws are intact. Olympic sponsors have a moral obligation to speak out now and demand an end to Putin’s human rights crackdown.”Continue reading...
Posted by Sheila Shayon on October 22, 2013 07:22 PM
NBC Universal teased four 2014 Winter Olympic Games spots this weekend prior to unleashing its full promotional blitz for the Sochi Games.
"All the new spots in some way make you care about the Olympics. Or the athletes. Or some element of the whole Olympic feeling," John Miller, CMO of NBC's sports group, told Advertising Age, adding that the full marketing tonnage of their 2014 campaign, paid and unpaid, will be "the equivalent of three to four major motion pictures."
With more than 500 promo spots planned, the full-court marketing roll-out will include NBC’s two broadcast networks, 18 cable channels, 65 websites and 230-plus broadcast affiliates over the coming months. The four spots follow themes of dreams, dedication and sacrifices of Winter Olympians and feature snowboarder Shaun White, skier Lindsey Vonn and speed skater Shani Davis.Continue reading...
brands under fire
Posted by Dale Buss on September 27, 2013 02:36 PM
In the hyperconnected, globalized world of social media marketing and complete corporate transparency (whether leaders want it or not), it was only a matter of hours before the inevitable occurred: George Takei bashed Barilla chairman Guido Barilla on Twitter: "I hear Barilla pasta is making a new product—bigotoni."
That tweet, of course, was a response by the gay former Star Trek star to news that the head of the world's largest pasta brand told an Italian radio station this week that he would never use homosexual families in company advertisements, a comment that has sparked an outcry and calls to boycott the brand.
"I would never do" an ad campaign featuring a gay couple or family, Guido Barillo stated in the interview, according to FoodNavigator.com. "If they like our pasta and our message they will eat it; if they don't like it then they will not eat it, and they will eat another brand. For us the concept of the sacred family remains one of the fundamental values of the company."Continue reading...
Posted by Mark J. Miller on September 26, 2013 05:45 PM
When soccer’s international governing body, FIFA, awarded Qatar with the 2022 World Cup, there was some concern about the country's summer heat that reaches well above 100 degrees Fahrenheit. But it turns out that Qatar's brutal heat will be the least of FIFA's problems.
The Guardian reports that 44 Nepalese migrant workers died between June 4 and August 8 due to "modern-day slavery" conditions they were forced to endure. Fellow laborers told the paper that they're working extremely long hours without food and money, living in squalor and have been prevented from leaving the country.
"We were working on an empty stomach for 24 hours; 12 hours' work and then no food all night," Ram Kumar Mahara told the paper. "When I complained, my manager assaulted me, kicked me out of the labor camp I lived in and refused to pay me anything. I had to beg for food from other workers."Continue reading...
brands we love
Posted by Mark J. Miller on August 16, 2013 04:27 PM
While celebrating gay pride has becomes less and less of a controversial issue for brands, travel brands have gone the extra mile to cater to the growing global community.
KLM, the Royal Dutch Airline, is advertising their LGBT-friendly travel services with a new ad that tells consumers that it will fly "to the world's proudest festivals," and lists dates of upcoming pride events in Las Vegas, Atlanta and Cape Town, South Africa.Continue reading...