Posted by Abe Sauer on August 23, 2013 12:43 PM
China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.
This week: the "Apple three piece set"… budget mooncake… Robert Downey Jr's HTC ad translated… Wu Mo for Baidu… living in a KFC... GlaxoSmithKline... AmCham… Imax espionage… "China's Boston"… Shanghai Lacoste… Fruit Ninja advertising… Hong Kong air… marketing with "Singlish" and more.Continue reading...
Posted by Dale Buss on January 8, 2013 09:01 AM
AIG considers suing U.S. government despite federal bailout aid.
J&J sells Roloaids brand to Sanofi.
Samsung caps best year ever.
ABC spurs questions for marketers with move of Jimmy Kimmel's show.
Apple sees CEO Tim Cook make second visit to China as mainland footprint doubles.
Bacardi snaps up St-Germain liqueur brand.
Bank of America extends retreat from mortgages.Continue reading...
Posted by Sheila Shayon on December 12, 2012 04:37 PM
Lacoste is celebrating its upcoming 80th anniversary — since founder Rene Lacoste unveiled the L.12.12 (get the timing?) — with a public invitation to help invent the Polo of the Future.
Fans can go to a bespoke website launching today and submit their vision of a futuristic polo shirt on the brand's Facebook page, with the most creative to be rendered by an artist and featured online.
As more inspiration, its new commercial shows one vision of the Polo of the Future — a shirt that changes color with the swipe of a hand.Continue reading...
Posted by Dale Buss on December 11, 2012 08:57 AM
Delta buys 49% of Virgin Atlantic, as Virgin's Aer Lingus hookup mocked by Ryanair and Branson bets on future of the brand. American Airlines, meanwhile, says decision on pursuing US Airways merger is coming soon.
HSBC to pay record U.S. penalty on money laundering.
Diageo terminates talks on "future" of Jose Cuervo.
AIG shares yield $7.6 billion to U.S. government, boosting taxpayers' overall profit to nearly $23 billion.
AOL postpones premiere of hip-hop-inspired TV ad.
Boeing faces revived concerns about 787.
Burberry launches Christmas events and global review.
Burger King expands digital marketing.Continue reading...
Posted by Dale Buss on November 8, 2012 08:59 AM
AT&T sees end of copper-wire era, and agrees to pay fee to settle overcharging dispute.
McDonald's monthly sales drop for first time in nearly a decade.
Coca-Cola plans to boost corporate social responsibilty as growth key.
Burberry rethinks small-cities push.
CNN edges Fox News in overall election-night cable ratings.
Carlsberg says SAB Miller faces organizational "challenges" in Russia.
Dunkin' Donuts partners with Universal to tap into Latin music.Continue reading...
Posted by Abe Sauer on September 9, 2011 11:45 AM
General Mills' "Coccoon" spot is oddly disturbing, not great at making people want to eat fruit snacks.
Creepy but more effective: Warner Bros. promotes new movie Matt Damon/Gwyneth Paltrow movie Contagion with a "bacteria billboard in Toronto."Continue reading...
Posted by Shirley Brady on September 8, 2011 08:45 AM
Yahoo's former CEO Carol Bartz reportedly receives $10M severance package as issues that led to her firing emerge.
Weight Watchers outperforms rivals (and medically supervised diets) in new study.
Target takes New York Fashion Week by storm with 25-foot doll to promote Missoni collaboration.
Amazon cuts deal on California taxes, plans to bring click and collect service to UK.
AOL severs ties with TechCrunch founder Michael Arrington.
Apple cries foul on Chinese logo (when it should be LG); gets nod for clean, green store design; and may need a third campus in Cupertino by 2015.Continue reading...
Posted by Mark J. Miller on August 23, 2011 03:05 PM
Fourteen top clothing brands have traces of toxic chemicals that are harmful to human health and the environment within them, Greenpeace has discovered, according to Agence France Presse.
Traces of the chemicals, known as nonylphenol ethoxylates or NPEs, were found in such brands as Adidas, Uniqlo, Calvin Klein, H&M, Abercrombie & Fitch, Lacoste, Converse and Ralph Lauren, Greenpeace reported in its study, “Dirty Laundry 2,” according to the AFP.Continue reading...