Posted by Sheila Shayon on November 13, 2013 06:25 PM
Lady Gaga’s latest album, ARTPOP, was released in conjunction with two pop-up stores (ARTPOP-ups, you might call them) in New York City and Los Angeles, dubbed "ARTPOP Pop Up: A Lady Gaga Gallery."
The gallery/shop installations feature Gaga-related items like the computer chair where she posed naked, her infamous meat dress and everyday items like albums and t-shirts. The ARTPOP gallery experience is sponsored by Ubisoft, creator of video game Just Dance 2014, which features two Gaga songs, Beats By Dr. Dre and Interscope, Gaga’s record label.
While it's all a highly orchestrated ploy to generate buzz and sales for the star's new album with the Jeff Koons cover, it’s also a multimedia art installation, with blank walls and artsy tools available for visitors to create their own masterpiece while a video wall projects Gaga and her quotes.
It paled in comparison to the brand-savvy singer's ARTPOP album release party in Brooklyn's Navy Yard on Sunday, an over-the-top spectacle that cost about $3 million to produce with the quiet aid of American Express, according to Billboard. (Two words: flying dress.)Continue reading...
video killed the _____ star
Posted by Sheila Shayon on October 1, 2013 12:45 PM
Well, it's about time. YouTube, the king on online video and a major launching pad for up-and-coming musical acts is set to host its own live Music Awards in New York on Nov. 3. The 90-minute show will be streamed live on the site. Actor Jason Schwartzman will host the event while director Spike Jonze will oversee creative.
"Our point is to celebrate YouTube's role in the music ecosystem," said Danielle Tiedt, VP marketing. "If you think about how most of us encounter music, it's usually on YouTube, whether it's stars like Miley Cyrus and her VMA performance or her new Wrecking Ball video, or musicians like Lindsey (Stirling), who broke thanks to our site."Continue reading...
Posted by Sheila Shayon on August 27, 2013 01:47 PM
Sunday's controversy-filled telecast of the MTV Video Music Awards paid off, garnering the network a big boost in viewership and engagement that has returned the annual awards show to near peak 2011 and 2012 levels.
More than 10 million viewers tuned in, according to Variety, breaking viewership records for 2006 through 2010, but the most significant impact was on social, where the show generated a record-setting 31.56 million mentions across social channels including Twitter, Facebook, GetGlue and Viggle, according to data collected by Trendrr, TVMediaInsights reports.
Not only did Miley Cyrus unseat Lady Gaga as the 'queen of obscene' with her overtly sexual performance, but she also booted Beyonce from the top spot with over 306,000 tweets per minute during her performance, a record previously set with 268,000 TPM by Beyonce during last year's Super Bowl halftime show.Continue reading...
Posted by Dale Buss on April 4, 2013 09:37 AM
Arthur Frommer buys back travel book brand from Google, which acquired it with big plans last August.
Facebook readies for rumored phone event today.
Apple's futuristic campus project runs late and $2 billion overbudget.
BlackBerry turns mobile website into "test drive" of new Z10 phone, kills off BBM music service.
CVS and Rite-Aid target allergy season.
ConAgra boosts ad spending as commodity costs drop.
Detroit Electric launches Tesla rival.Continue reading...
Posted by Sheila Shayon on February 8, 2013 03:24 PM
The list reads like a Who’s Who of A-list celebrities: Justin Timberlake, Beyonce, Alicia Keys, Lady Gaga, Victoria Beckham, Swizz Beatz, will.i.am. But it's not a concert bill.
Instead, it's a list of stars who have recently agreed to serve as creative directors for brands — a trend that seems to blur the lines between star bling and business acumen.
Bud Light Platinum is the latest, announcing this week that it's inked deal with Justin Timberlake “to provide creative, musical and cultural curation for the brand.” The collaboration is to debut at Sunday’s 55th Grammy Awards via an ad, "Platinum Night," which features his latest single, "Suit & Tie." "Bud Light Platinum brings a refined, discerning aesthetic to beer that plays well with what I'm doing," Timberlake stated in a press release.Continue reading...
Posted by Dale Buss on February 6, 2013 06:12 PM
BlackBerry recently announced it's tapping the creative mind of Alicia Keys as "global creative director". Polaroid did the same with Lady Gaga.
As of today, combine another major brand with a celebrity "creative director:" American fashion designer Marc Jacobs and Diet Coke. The soft drink, which is celebrating its 30th anniversary this year, made the announcement just as Fashion Week is ready to kick off in New York.
Jacobs will provide general creative input and what Women's Wear Daily called "whimsical, feminine" packaging for the brand, according to the Stylecaster blog, while Diet Coke's new commercial ("Photo Booth Break") reveals Jacobs as its latest fashion designer collaboration.Continue reading...
Posted by Sheila Shayon on January 4, 2013 11:05 AM
Remember when Polaroid brought Lady Gaga to the Consumer Electronics Show in Las Vegas as the brand's new creative director? This upcoming CES, Polaroid will unveil branded retail stores that will enable “liberating” photos from the “confines of their digital devices.”
The grandfather of photography is opening 10 Polaroid Fotobars, experiential retail stores that promise to help consumers manage the photography deluge triggered by digital devices, so images can be printed and edited and the whole process assisted in-store by expert “Phototenders.”
“It’s painful to hear an old photography company that is attempting to revitalize itself call photo printing stores 'cool and hip,' but the premise actually sounds both cool and hip,” notes Venturebeat.
The first Fotobar will open in a 2,000 SF store in Delray Beach, Florida in February, with subsequent openings including New York, Las Vegas and Boston. The Delray Beach location includes “The Studio,” a multi-purpose room hosting photo classes, private parties and a space for portrait photos.Continue reading...
Posted by Mark J. Miller on October 18, 2012 01:50 PM
She just slapped her personal brand on a perfume bottle, but Lady Gaga clearly thinks she’s making enough money. The performer, on the hot seat who has unleashed such tunes as “Poker Face,” “Born This Way,” and “Bad Romance” onto the cultural landscape in the last four years is getting into the business of not just selling her art, but selling her name.
Last month, the 26-year-old launched her Fame perfume line with a memorable piece of performance art: sleeping in a giant perfume bottle and possibly peeing in a champagne bucket. Now, the word from New York's Daily News is that Gaga and her creative team are working on producing a “healthy drinking water brand” so she can rake in some more bucks while helping the world stay hydrated.Continue reading...