"During the past year, much attention has been focused on me from several angles, which has been a distraction that is not in our best interests. When we get to a point where too much attention becomes a distraction, it's time to change that dynamic."

That statement to Procter & Gamble employees (as reported by Ad Age) by Bob McDonald was cited as the primary reason he's stepping down from the world's largetst consumer packaged goods company after 33 years and making room for his old boss, A.G. Lafley, to retake the reins.

Here's a look back at the past year for McDonald and P&G, as reported on brandchannel:Continue reading...

Procter & Gamble's board is hoping that A.G. Lafley can pull a Steve Jobs and return to the helm of the CPG giant to make vast improvements, quickly.

Lafley is abruptly coming back to the CEO post from which he retired in 2010 after 33 years, this time to replace the soon-to-depart Bob McDonald, according to a P&G press release. Yet there will be enormous pressure on Lafley from the start to demonstrate that such a move—uncharacteristic of the conservative culture at P&G—was justified.

The changing of the guard, which will see McDonald formally exit on June 30 while Lafley returns as Chairman, President and CEO "effective immediately," surprised most P&G investors and employees, especially as the bombshell dropped before the Memorial Day holiday weekend in the U.S. But perhaps it became inevitable when McDonald, after improving the company's financial and market performance for a while last fiscal year, stumbled in late April by reporting weak sales growth, following on a tumultuous year for the company and its embattled leader.

During his four years at the top, P&G had lost a step to rivals such as Unilever in terms of market share and profitability. Despite the fact that McDonald had launched the popular Tide Pods product line, a $10-billion cost-cutting program and had managed to improve P&G's position a bit during the second half of 2012, he couldn't do enough, quickly enough.Continue reading...

It’s been a long time since IBM was the safe default option for any company purchasing computer hardware or software. When Virginia "Ginni" Rometty was promoted to CEO 16 months ago, her charge was to put the once-indominable business services giant back onto a smoother path in a world that has been invaded by the likes of Apple, smartphones, apps and the cloud.

There’s just one big problem, Rometty recently told IBM’s 434,000 employees in a five-minute internal video message: Them.

All employees at IBM were told by their leader to "step up" by working faster and better, so that they more proactively and productively engage customers and stop letting potential deals slip away.

“Where we haven’t transformed rapidly enough, we struggled,” Rometty said in the video published on the internal IBM website and reviewed by the Wall Street Journal. “We have to step up with that and deal with that, and that is on all levels.”Continue reading...

One comic book hero (Spiderman) was inspired by creator Stan Lee watching a spider climb up a wall. Another (The Incredible Hulk) came about when Lee combined the story of Frankenstein with The Strange Case of Dr. Jekyll and Mr. Hyde. Now comes one that is based on a coffee-swilling businessman who has no superpowers but managed to create one of the world’s most well-known brands.

Howard Schultz: The Man Behind Starbucks chronicles the life and times of the brand’s CEO as he takes the company from a hippiefied java joint in Seattle's Pike Place Market to a global behemoth in just 32 pages—or the time it takes to consume a venti skim latte and a cinnamon swirl coffee cake.

"After reading (autobiography) Onward: How Starbucks Fought for Its Life Without Losing Its Soul by Howard Schultz, I thought he would be a great subject for a comic book,” Darren G. Davis, the head of publisher Bluewater Productions told Ad Age. “I love telling stories of people who are inspirational like Schultz and have a great back-story."Continue reading...

With the hiring away of Tim Mahoney from Volkswagen as Chevrolet's global chief marketing officer, General Motors appears to be moving one more step closer to a long-discussed goal of obliterating the GM "brand" altogether.

Mahoney—who has helped VW achieve strong double-digit sales gains in the U.S. in each of the last three years—has been named to the newly created post of global CMO for Chevrolet and of global GM marketing operations leader.

Because Mahoney, a three-decade veteran of automotive marketing, will report to GM's interim CMO, Alan Batey, his addition bulks up the Chevrolet brand that Batey also has been heading up for the last year, including recently replacing the "Chevrolet Runs Deep" tagline with the "Find New Roads" positioning.

Batey was vice president of U.S. sales and service and then took over as interim CMO for the corporation when GM's global CMO Joel Ewanick departed abruptly last year.Continue reading...

Fresh from his Reddit "Ask Me Anything," Microsoft co-founder Bill Gates appeared on CBS This Morning. In his interview with Charlie Rose, Gates takes Microsoft to task for not being more innovative on mobile, calling the strategy taken "clearly a mistake."

Gates made comments during his chat about tech and philanthropy such as, "There's a lot of things like cellphones where we didn't get out in the lead early. We didn't miss cellphones, but the way that we went about it didn't allow us to get the leadership." Watch the interview below.Continue reading...

Crises beget winners as well as losers. One of the winners seems to be Ian Davis—if you can call leaping from the frying pan into the fire a way of coming out on top.

The non-executive chairman of BP has been hired by another stalwart of UK business, Rolls-Royce, to help the embattled luxury-car brand deal with allegations of possible bribery by some of its people overseas.

Davis has had experience dealing with "challenging situations" like the one facing Rolls-Royce. In fact, Davis was chairman of BP's Gulf of Mexico Committee, which was in charge of the energy company's overall, long-term response to the 2010 Deepwater Horizons disaster in the Gulf.

It's taken a lot of advertising (and an Olympics sponsorship) by BP, a $4.5 billion fine and billions more in outlays for cleanup in Gulf states, but BP seems to have survived the disaster—and Rolls-Royce believes Davis had a lot to do with it. Continue reading...

After more than a year’s worth of rumors, plenty of negotiations and three earlier attempts at merging, US Airways and the bankrupt American Airlines—which made a last-ditch effort to revamp their image earlier this month—have finally agreed to come together and be one. While they're now moving in together and sorting through their stuff, the actual marriage and formal union won't be completed until the third quarter of this year.

In an $11 billion all-stock deal, the two big brands are joining to create the world’s largest airline—but investors and consumers alike are pondering if bigger is indeed better. The new company, which will fly under American’s name and revamped logo but be run by US Airways CEO Doug Parker, is predicting that it “will produce annual savings and new revenue totaling more than $1 billion by 2015,” Bloomberg reports.

"American Airlines is one of the world’s most iconic brands," Parker stated in the merger announcement press release. "The combined airline will have the scale, breadth and capabilities to compete more effectively and profitably in the global marketplace. Our combined network will provide a significantly more attractive offering to customers, ensuring that we are always able to take them where they want to travel, when they want to go."Continue reading...