china
Posted by Abe Sauer on May 17, 2013 01:46 PM

China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.
This week: VW gets nostalgic... Luxury brands suffer... Starbucks canbalizes itself... Apple "ruins" family life... Translating cat app... Tencent profits... BYD... Let Li... Dutch infant formula... What Taobao can tell you about breast size... McDonald's McCafe absurdity... Face toothpaste... What a poorly made $30 hamburger reveals about China's middle class... and more.Continue reading...
More about: China, Japan, Apple, Volkswagen, Starbucks, Lamborghini, Chengdu, Place Branding, Nicholas Cage, Iron Man 3, Visa, JP Morgan, Tencent, Toys R Us, KFC, Lenovo, Budweiser, Warren Buffet,
china
Posted by Abe Sauer on May 10, 2013 01:52 PM
China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.
This week: Cadillac sales... stretching Jag... dim sum Puma... Met ball influence... Porsche... Luxury brands... Jets... Avril Levine's tea... Hyundai pop... Lenovo... Shanghai Disney... Bitcoin... LeTV... Tainted L'Occitane... Pearson Ed... Iron Man badminton... and more.Continue reading...
More about: China, Puma, China Daily, Nongfu Spring, Luxury, Cadillac, GM, Porsche, Jaguar, Hyundai, Ralph Lauren, Starbucks, Coca-Cola, Yum!, KFC, Lenovo, Alibaba, LeTV
brand news
Posted by Dale Buss on May 2, 2013 09:12 AM

DreamWorks acquires Awesomeness TV, a YouTube teen network.
Walmart retools e-commerce and mobile.
Facebook says 30 percent of revenue now comes from mobile ads.
Boeing moves to upgrade popular 777 passenger jet.
Bud Light launches Music First initiative.
CBS scores big from Super Bowl ad revenues.
Cablevision adds Glenn Beck's network.
Del Taco emphasizes freshness of its food in campaign.
Disney rethinks role in Bangladesh supply after building collapse and deaths.Continue reading...
More about: Brand News, DreamWorks, AwesomnessTV, Walmart, Facebook, Glenn Beck, BMW, Boeing, Boeing 777, Bud Light, Bud Light Music First, CBS, Cablevision, Del Taco, Disney, Doritos Locos Tacos, Enterprise, Ford, Ford F-150, GM, Gillette, IBM, Iron Man 3, Lenovo, McDonald's, Mercedes-Benz, Mtn Des, Nissan, PepsiCo, Schick, Super Bowl, Taco Bell, Unilever, VW, YouTube
brand news
Posted by Dale Buss on April 19, 2013 09:19 AM

IBM may sell part of its server unit to Lenovo, misses estimates for first time since 2005 and struggles to deal with mobile computing shift.
AB InBev reportedly strikes deal with US on Modelo acquisition, as Busch heir resigns from NRA in wake of gun control bill's defeat in US Senate.
Dell sees Blackstone end its pursuit.
Adidas brings out "Boston Stands As One" t-shirt as CVS Caremark pledges to raise money for bombing victims, along with JetBlue and other companies.
Al Jazeera pushes back U.S. launch date.
Amazon may be unveiling mobile payments solution according to patent filing.
The Atlantic magazine plans to launch paid digital content.
Avis taps celebrities to target "professionals" in new ad campaign.
BBC America and Twitter announce content-sharing partnership.
Boeing may see FAA clearance for Dreamliner as early as today.Continue reading...
More about: Brand News, AB InBev, Adidas, Al Jazeera, Amazon, Atlantic, Avis, BBC, BBC America, Blackstone Group, Boeing, Chipotle, CVS Caremark, Dell, Diageo, Dish, Dish Network, Fiat, Fisker, GE, Gap, IBM, JCPenney, JetBlue, Lenovo, Maserati, McDonald's, NBC, Nokia, NRA, PepsiCo, Remy Cointreau, Sprint Nextel, Subway, Takata, Tesco, Toyota, Twitter, Viacom, YouTube, Volkswagen, VW
brandcameo
Posted by Abe Sauer on April 11, 2013 11:04 AM

Behind Robert Downey Jr. were three product logos during a recent junket to Beijing to promote Iron Man 3. One was Audi, one was FAW-Volkswagen and the other was TCL.
Iron Man 3 re-upped its deal with Audi, a deal we said complicates the product placement continuity across Marvel's Avengers property. One other Iron Man 3 partnership that could also cause future continuity issues is the film's big tie-in with China's tech brand TCL.
But this is not TCL's first dance with a US blockbuster. Once again, the brand is hoping to use its position as a Hollywood sidekick to springboard its way into foreign living rooms. It appears to be working and TCL might soon be one of those select few Chinese brands that have cracked foreign markets, even if those foreign markets don't know TCL is Chinese.Continue reading...
brand news
Posted by Dale Buss on April 9, 2013 09:03 AM

Aereo TV streaming service from Barry Diller faces showdown with News Corp.'s Rupert Murdoch, who threatens to take FOX cable-only, as Intel cooks up its vision of future of TV.
Apple, which can now trademark iPad mini in U.S. and captured 74% of mobile app revenue in Q1, reportedly will release new iPhone 5S in "at least" two screen sizes.
Billabong in talks to sell out for $300 million.
Airbus juggles order book to meet record demand for A320neo Jet.
AT&T joins Boeing in backing U.S. cyber bill facing privacy fight.
Audi promotes in-vehicle Wi-Fi in new TV campaign.Continue reading...
More about: Brand News, Aereo, Airbus, Android, Apple, AT&T, Audi, Billabong, BMW, Boeing, Bombardier, Bosley, Chanel, Christie's, Citigroup, Costco, Discovery Communications, EADS, FTC, Fisker, FOX, Goldman Sachs, Google, IBM, Instagram, Intel, iPad, iPhone, JCPenney, KFC, KPMG, Kurt Geiger, Lagardere, Lenovo, Lexus, Mercedes-Benz, Michael Kors, Microsoft, News Corp., Nickelodeon, Nissan, Nokia, Omega, Pandora, Porter Airlines, Printemps, Roc Nation, Royal Mail, Salesforce.com, Sky Ireland, Universal Music, Virgin, Virgin Atlantic, Walmart, Wrigley, Xbox, Yahoo, YouTube, Halle Berry, Pierce Brosnan, Barry Diller, Jay-Z, Ron Johnson, Diane Kruger, Rupert Murdoch, Mike Ullman, Luxury
mobile brands
Posted by Sheila Shayon on April 4, 2013 06:41 PM

It’s here, and it’s not just a phone. Facebook's highly anticipated event today confirmed swirling rumors that the social network would release a product closely tied to a mobile device, and that product is Facebook Home.
"We asked ourselves if sharing and connecting are what matter most, what would your phone be like if it put your friends first?" Facebook stated. "Our answer is Home. Home isn't a phone or operating system, and it's also more than just an app. Home is a completely new experience that lets you see the world through people, not apps."Continue reading...
More about: Facebook, Mobile, Social Media, AT&T, HTC, Samsung, Sony, Galaxy, Mark Zuckerberg, Mobile Ads, Advertising, Mobile Data, Alcatel, Huawei, ZTE, Lenovo, Orange, Qualcomm, Instagram, Research, Mobile Advertising, Co-Branding
brand news
Posted by Dale Buss on March 12, 2013 09:09 AM

Alibaba names next CEO.
Denny's cancels franchise deal in China.
Google shows off sample apps for Project Glass a SXSW.
American Airlines and U.S. Airways prepare for merger bumps.
Apple and Samsung values soar.
Barney's New York rebrands Co-op stores as regular Barney's.
BlackBerry stock jumps on Lenovo takeover interest rumor.
BMW to build sub-brand for China.
Boeing sees investigators focus narrowly on batteries in Dreamliner probe.
China's Spring Airlines adds cars to in-flight sales offering.Continue reading...
More about: Brand News, Alibaba, American Airlines, Angry Birds, Apple, Barney's New York, BlackBerry, Boeing, Cadillac, Campbell Ewald, Cleveland Clinic, Daimler, Dell, Denny's, Dove, Dreamliner, Lupe Fiasco, GM, Google, Heineken, HMV, HSN, Carl Icahn, Kate Spade, Kate Spade New York, Kate Spade Saturday, KFC, Kia, Lenovo, LinkedIn, Louis Vuitton, Lowe's, Men+Care, Nissan, Nissan Leaf, Quiznos, Renault, Rovio, Samsung, Spring Airlines, Tecate, U.S. Airways, Univision, Yum!