getting by with a little help
Posted by Sheila Shayon on October 31, 2013 04:43 PM
First Lady Michelle Obama is bringing in the big guns to get kids to eat more fresh produce through her “Let’s Move” campaign. Sesame Street’s Elmo, Rosita, Big Bird and Abby Cadabby are officially on board as Sesame Workshop has waived its licensing fees to the characters for two years making the initiative possible.
“Just imagine what will happen when we take our kids to the grocery store, and they see Elmo and Rosita and the other Sesame Street Muppets they love up and down the produce aisle,” Obama said at a press event. “Imagine what it will be like to have our kids begging us to buy them fruits and vegetables instead of cookies, candy and chips.” Elmo and Rosita joined the first lady in the State Dining Room yesterday for the announcement.
A consortium of Sesame Workshop, the Produce Marketing Association (PMA) and the Partnership for a Healthier America (PHA) have joined forces to put the Muppets characters—which provide a major source of income for the educational nonprofit—in-store and on sticker labels for fruits and vegetables. "It would be a shame not to use [the characters] to that end," said Sesame Workshop EVP, CEO Sherrie Westin.Continue reading...
media and politics
Posted by Sheila Shayon on September 19, 2013 07:46 PM
Michelle Obama is shamelessly using the power of her pulpit in the best tradition of Dolley Madison, Eleanor Roosevelt and Hilary Clinton, among others.
The First Lady convened a White House summit that focused on food marketing to kids—a move in line with her ongoing Let's Move initiative and support of healthy food consumption. Members of the media and entertainment executives, food industry representatives and public interest group leaders gathered to discuss curbing junk food ads and restricting iconic kids' TV characters from appearing in spots for unhealthy products.
“I’m here today with one simple request and that is to do even more and move even faster to market responsibly to our kids,” and to “empower parents instead of undermining them," Obama said in an address to attendeesContinue reading...
Posted by Sheila Shayon on September 13, 2013 03:58 PM
It’s a campaign so simple, with a product so pure, that the biggest challenge facing it may be keeping its marketing message equally simple.
The Drink Up campaign, formed through a partnership between First Lady Michelle Obama and Partnership for a Healthier America, hopes to encourage the public, especially kids, to drink more plain water.
"Water is so basic, and because it is so plentiful, sometimes we just forget about it amid all the ads we watch on television and all the messages we receive every day about what to eat and drink," Obama said, according to The Huffington Post. "The truth is, water just gets drowned out."
Obama is an honorary chair of PHA, whom she previously partnered with on a music album about getting healthy. The campaign is a natural fit with her continued Let's Move initiative. The campaign will also be supported by a group of beverage partners that will carry the Drink Up logo on hundreds of millions of packs of bottled water and reusable bottles.Continue reading...
Posted by Sheila Shayon on August 14, 2013 07:16 PM
First Lady Michelle Obama has leant her lean muscle and healthier living initiative “Let’s Move!” to a hip-hop album with Partnership for a Healthier America and Hip Hop Public Health.
The 19-track album, “Songs for a Healthier America,” features multi-genre artists including Ashanti, DMC, Jordin Sparks, Doug E. Fresh, Matisyahu, Ariana Grande and Blink-182's Travis Barker, as well as the New York Knicks Iman Schumpert and Nils Lofgren of Bruce Springsteen's E Street Band.Continue reading...
getting by with a little help
Posted by Shirley Brady on February 28, 2013 01:51 PM
Critics feeling that Michelle Obama has been overexposed lately, from presenting at the Oscars to mom-dancing with Jimmy Fallon, will have a hard time critiquing her latest move. The First Lady is expanding Let's Move, her three-year-old initiative to get kids moving and combat childhood obesity, and she's tapping one of the world's leading brands in the "get moving" space—Nike.
NIKE, Inc. President & CEO Mark Parker joined First Lady Michelle Obama and U.S. Education Secretary Arne Duncan in Chicago to announce Nike’s $50 million, five-year commitment to help launch a new Let's Move program for schools, an extension of the brand's involvement in the organization's Designed to Move study that found that only one in three American kids are active daily.Continue reading...
Posted by Shirley Brady on February 21, 2013 10:46 AM
The White House is celebrating the third anniversary of the Let's Move healthy kids challenge with an old friend: Big Bird.
The beloved Sesame Street character became a talking point during the last presidential election debates regarding PBS funding. Now he's been a VIP at the White House to help First Lady Michelle Obama engage kids in her national anti-obesity program with a new PSA above (see another spot here).
Another powerhouse kids entertainment franchise is lending one of its stars to a government effort. Disney is leveraging its Princess power by hiring out Cinderella for a new spot for the Ad Council, promoting safer car seats in a new public awareness campaign you can watch below.Continue reading...
sip on this
Posted by Mark J. Miller on October 8, 2012 06:25 PM
When Jon Stewart and Bill O’Reilly faced off Saturday in a mock debate, the topic of whether the government should decide what size soda consumers should drink was brought up and summarily dismissed, but there are plenty of other folks — like New York City Mayor Michael Bloomberg — who aren’t letting the issue go.
The just-passed law that Bloomberg pushed to help keep New Yorkers healthy by making it illegal to sell sodas larger than 16 oz. in many New York establishments will go into effect on March 12. And Bloomberg isn’t alone. A soda-tax measure was put on the ballot in Richmond, California, that would discourage consumers from drinking soda and collect money through a soda tax “for neighborhood gardens, recreation and other youth projects that would help fight childhood obesity,” BeyondChron.com reports.
Sick of being called a bad guy in the war against obesity, the American Beverage Association (and the soda giants it represents) today launched a "Calories Count" vending machine program that will start being distributed in the new year. The ABA's new initiative will help consumers identify lower-calorie sodas in vending machines by placing soda calorie counts right on the buttons of vending machines.Continue reading...
Posted by Sheila Shayon on September 4, 2012 11:05 AM
An estimated one-third of American children are overweight or obese. In support of National Childhood Obesity Awareness Month, the Saucony brand is joining the race against this epidemic with the launch of Saucony Run4Good — the running industry’s first iPhone app raising money and awareness around this crisis.
With every mile, runners earn money for community youth running programs fast-tracking kids back to health. “As a brand focused on runners, innovation and social responsibility, we believe the Saucony Run4Good app offers a new world of possibilities to engage with our community in a relevant, innovative and meaningful way while inspiring a strong unity of purpose to make a difference for our kids,” said Chris Lindner, Saucony's CMO and SVP for commerce.
The statistics on U.S. childhood obesity are alarming: almost 20% of children ages 6 to 11 and 18% of those 12 to 19 are considered obese. The CDC estimates that over the past three decades, childhood obesity has more than doubled for preschool children aged 2-5 years and adolescents 12-19 years, and more than tripled for children 6-11 years.Continue reading...