brand news
Posted by Peter Feld on September 9, 2009 05:46 AM
Palm unveils the "cute" smartphone Pixi, aimed at the young [NYT]; HTC, Taiwanese maker of Google's smartphone, begins US ad campaign to establish its brand identity [Ad Age].
BT experiments with stores to sell its broadband service. [BrandRepublic]
Coming soon to American playgrounds: UK brand Liquiband medical glue approved by the US Food and Drug Administration [FT]
Would China's Geely Automotive buy Volvo? Could they manage an international auto brand? [Reuters]
Warner Bros. earned $1 billion this summer, fueled by box office-topping "The Final Destination" [Hollywood Reporter]
The Beatles brand roars to life with today's release of Rock Band: The Beatles and the remastered reissue of their entire catalog. [LA Times]
(More headlines: McDonalds, 9/11 ad fail, deadly fad diets.) Continue reading...
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