no kidding around
Posted by Barry Silverstein on February 10, 2011 10:00 AM
Disney, undoubtedly one the brands that's best known to young children, is looking to work its marketing magic at an even earlier age by bringing new mothers into their brand family with a new venture called Disney Baby.
The company launched the business last month by going around to 580 U.S. maternity hospitals, offering new mothers a Disney Cuddly Bodysuit free of charge, reports the New York Times.
The bodysuit, resembling the popular newborn onesie, is cheerily presented to the new mother by a bilingual representative, who asks mom to sign up on the splashy Babyzone website for email alerts, or participate as "Momgineers" to help spread the word.Continue reading...