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Little Fockers Product Placement: Yo, La Sustengo

Posted by Abe Sauer on January 3, 2011 03:30 PM

The last number one movie at the US box office of 2010 is also the first number one of the new year.

Unlike last year, which saw a largely product placement-free Avatar dominate well into February, Little Fockers starts our 2011 annual count with a slew of brands whose marketers don't seem to mind a little cringe-inducing company.

Flanking the vomit, fart and erection humor of Fockers are punchlines involving Google, Prius and Sustengo. Oh, you don't know Sustengo?Continue reading...

brand news

In the News: Facebook, Favre, Fockers and more

Posted by Dale Buss on January 3, 2011 09:00 AM

In the News

Apple won't exhibit at CES in Las Vegas this week, where competitors (including Vizio) will unveil tablets that will take aim at the iPad; and increases Q1 orders for the iPhone in advance of Verizon launch.

Arnold Schwarzenegger leaves office after seven years as governor of California.

Australia braces for damages claims as flooding projected "to last weeks."

Bank of America sees home loan charge, buys back bad loans and mounts defense against WikiLeaks.

Best Buy aims to become a major content creator online.

Buzz Aldrin sues over use of his image on moonwalk trading card.Continue reading...

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