Posted by Mark J. Miller on November 14, 2013 06:25 PM
Disney spent $9 billion back in 2009 to buy Marvel Studios, the home of the Avengers, the Silver Surfer, and Spider-Man. While the pair have worked together in the past, the release of Thor: The Dark World this month presented an opportunity for the studio to build up its own brand as it was the first independently produced film from Marvel.
So Marvel did what many brands have been doing lately: redesigned its logo. While the changes are slight, Marvel execs feel the added elements and bold text speak to both the heritage and future of the comic brand.
"We didn't want to re-invent the wheel, but we wanted it to feel bigger, to feel more substantial, which is why it starts with the flip, but suddenly it's more dimensional as we go through the lettering and it reveals itself with the metallic sheen before settling into the white-on-red, well known Marvel logo, with the added flourish of the arrival and the announcement of the Studios at the bottom of the word Marvel," studio head Kevin Feige explained.Continue reading...
Posted by Dale Buss on November 14, 2013 03:03 PM
Supporters of embattled Toronto Mayor Rob Ford appropriated the Ford Motor Co. logo to back their man. But the keeper of the Blue Oval had a better idea.
Ford, the company, said that it will protect its script and oval logo from use by backers of Ford, the admitted drug-buying, crack-using, publicly drunk politician. "Ford did not grant permission for use of its logo" on "Ford Nation" t-shirts that were worn at a United Way charity event in Toronto this week, said company spokesman Jay Cooney, according to the Toronto Star. "We view it as an unauthorized use of our trademark and have asked it to be stopped." The t-shirts were sold after Rob Ford bobbleheads sold out.
Ford got this very same logo out of hock last year after using it as collateral to help borrow $23.4 billion in 2006 that helped the company weather the global financial crisis and Great Recession without having to resort to bailouts by US and Canadian taxpayers as General Motors and Chrysler did.Continue reading...
Posted by Alicia Ciccone on November 13, 2013 12:36 PM
Philips today officially revealed its new logo—an updated version of the brand's traditional wordmark and shield—and a new tagline, "Innovation and you."
In a live-stream on YouTube, Philips executives spoke about the redesign and the new direction that the once major consumer electronics brand is now taking. The company launched a social media/gamification teaser campaign this week that invited users to "uncover Philips" by claiming a pixel and revealing a part of the new logo.Continue reading...
Posted by Mark J. Miller on November 6, 2013 06:57 PM
The Hells Angels aren’t exactly a brand most folks want to tangle with.
Rapper Young Jeezy and retailer Dillard’s clearly didn’t get the memo. The pair are on the wrong end of a trademark lawsuit filed by the group that hasn’t exactly shied from confrontation during its history. The suit is over the perception that Jeezy’s 8732 Apparel line and some hats, shirts, and vests being sold by Dillard’s, have images that are “conducingly similar” to the trademarked Hells Angels Death Head.
“Guys live and die for that patch,” the lawyer for the Angels, Fritz Clapp, said, the Daily Mail reports. “It's not just a piece of clothing.” The Angels would like all of the goods with the logos to be handed over so there can be “supervised destruction.”Continue reading...
Posted by Barry Silverstein on October 30, 2013 02:47 PM
Gobal luxury brand conglomerates such as Kering, previously known as PPR, the parent company to brands such as Gucci, Yves Saint Laurent, and a slew of other high profile brands, are a double edged sword: They can gain profits from a diverse brand portfolio, yet they can see sales sink when the luxury market is sluggish in a particular region of the world.
At the moment, the region in question is Asia, and more specifically China. While China is still consuming luxury goods, it seems that "Chinese shoppers are cutting back on designer duds, leather handbags, and pricey watches" according to the Associated Press. In fact, sales of luxury goods in China are expected to limp along and grow just 2.5 percent this year—a far cry from the double digit growth of a few years ago.
Chinese publication Jing Daily confirms that, "Chinese consumer tastes continue to quickly shift toward logo-free products and niche brands. ...The rise of popularity of niche designer labels in contrast to major logo-focused brands was exhibited this fall in the openings of three major department stores in mainland China..." Also a likely contributor is China's national austerity drive, which has put a negative connotation on luxury goods and experiences of all kinds.Continue reading...
chew on this
Posted by Mark J. Miller on October 18, 2013 03:47 PM
7-Eleven is a longtime favorite late-night stop for soda, beer, candy, Slurpees, cigarettes, and snack food—an offering that has helped it become the world’s largest chain of convenience stores. But now the brand is looking to change its tune to get more in-line with offerings that appeal to Millennials and women.
One transformation has already been completed, as last month the chain began stocking its US stores with healthier snacking options including roasted edamame, organic trail mix, veggie chips and a variety of dried fruit and nut blends that are displayed in a whole new health section of some of its stores.Continue reading...
Posted by Mark J. Miller on September 26, 2013 07:12 PM
Nike is shelling out more than $1 billion to have its name and logo be the only one appearing on NFL uniforms through the end of the 2016 season, so the NFL was a bit surprised this week when Forbes pointed out that Carolina Panthers quarterback Cam Newton and several other players have in fact been sporting visor clips with the Under Armour logo on them.
Small clips clad with the UA logo affix the clear visor to players' helmets—a stunt that might be some crafty guerilla marketing, but the NFL isn't having it. An announcement will come Friday whether any players or teams will be fined for the fashion faux pas, but one thing is clear: No Under Armour logo will be seen on NFL players from here on out.Continue reading...
Posted by Mark J. Miller on September 17, 2013 04:31 PM
Following a recent trend of web facelifts, Microsoft's Bing search engine has debuted a new logo and site redesign as it looks to continue its fight to overtake Google search.
The move follows logo updates by Yahoo, YouTube and (maybe) even Google itself, but Bing's transformation goes a lot farther than simply going from a round to flat design.
According to a blog post by Lawrence Ripsher, General Manager of User Experiences at Bing, changes have been considered for some time as the way people search has changed in recent years. “We ‘search’ on maps using our fingers, ask our devices questions using our voice, use our social networks to figure out what’s happening, and even use our phone’s ‘eyes’ to navigate foreign cities,” he wrote. “Search has never been asked to do so many things in so many different ways across so many devices.”Continue reading...