Burberry Chief Creative Officer Christopher Bailey promised back in September ahead of its global flagship store opening on London's Regent Street that Burberry would be stepping up its digital innovation lead even more. He wasn't kidding.

London Fashion Week kicked off Monday with Burberry's autumn/winter 2013 women's ready-to-wear show full of glossy trenchcoats, hearts, animal prints and polished metals. It's also taking a shine to latest in digital personalization: giving consumers the ability to order what they see on the catwalk straight from their mobile devices with a novel twist—customization using the brand's proprietary technology.

It's the latest example of how the Burberry brand is all in on tech, including its Art of the Trench and Burberry World digital platforms, pushing photos to Instagram, making contact with consumers across the social and mobile web. The fastest growing luxury brand on Interbrand's 2012 Best Global Brands list is now bridging social and mobile with its latest move: live streaming its fashion show on its website, on Facebook, on Twitter (a first, the brand believes, according to the New York Times) and in its digital-first flagship Regent Street store.Continue reading...

It's the dance trend that will not die. Watch Lululemon's Harlem Shake (yoga-style) version above, and below, Pepsi's two Harlem Shake videos and other brands shaking their thang worldwide, from Australia to Israel:Continue reading...

Coca-Cola has spent plenty of bucks on making iconic ads in the past, but its latest 60-second spot is coming from a low-priced source—a fan of the brand—while the company just revealed a trio of new cans designed by global creative director Marc Jacobs. The details on the latest moves in the cola wars:Continue reading...

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Burberry tops London Fashion Week tweets thanks to One Direction's Harry Styles.

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London Fashion Week is now running through Sept. 18, but the priciest new frock by a British designer premiered more than 2,000 km away. British designer Debbie Wingham debuted what's described as one of the most expensive dresses ever in front of the fashion cognoscenti of Kiev.

Her evening gown, adorned with 50 two-carat black diamonds and weighing in at 13 kg, is valued at £3.5 million (US$5.68 million) drew mixed reviews from the fashionistas assembled at the city's Fairmont Grand Hotel for the reveal. As The Telegraph of London reporter heard, above, at least one appalled onlooker considered it more schmatte-luxury than meta-luxury.

Since 1856, Burberry has been serving the clothing needs of British and then global big spenders. At the start of the 21st century, the company’s signature plaid is readily identifiable and highly regarded as a symbol of the brand's, and indeed British, craftsmanship.

Burberry has remade its London flagship — which has housed a radio station and a livery stable, among other things, over the last 200 years — into a 44,000 square foot, digitally-enhanced retail experience chock full of tech innovations, while maintaining the bespoke elegance for which the brand is known.Continue reading...

Above, guests at Monday's rain-making Burberry Prorsum women's Autumn/Winter 2012 collection at London Fashion Week including will.i.am praise the brand for being not only fashion- but digital-forward, while Vogue's Anna Wintour praises designer Christopher Bailey for bringing polish and global sophistication to British fashion. Check out the runway show below.Continue reading...

Amazon's brand value soars 32% in Interbrand's 2012 Best Retail Brands report.

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Ford signals moderate growth and expansion in China.

Gap teams with fashion bloggers for Be Bright global launch.Continue reading...