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brand news

In the News: Microsoft, Suzuki, Apple and more

Posted by Dale Buss on December 4, 2012 09:01 AM

In the News

Microsoft denied "Killer Instinct" trademark, as Microsoft-Google patent fight rests on "fairness" definition and Motorola is denied injuction against Microsoft in patent suit. Microsoft-Intel push to combat Apple in tablet space, meanwhile, seen as "sputtering."

American Suzuki forges ahead with incentives amid US wind down.

Apple wins six new design patents, sees increasing pricing tension with retailers and Steve Jobs bio pic starring Ashton Kutcher heading to Sundance.

Applebee's plans to open "green" restaurant in New York's Harlem where Hot Bread Kitchen is a rising local brand.

Balenciaga hires designer Alexander Wang as creative chief.

Baxter agrees to buy medical-equipment maker Gambro in company's biggest acquisition.Continue reading...

brand news

In the News: BlackBerry, Tide Pods, Formula One and more

Posted by Shirley Brady on May 28, 2012 08:59 AM

In the News

BlackBerry-maker RIM plans to slash staff.

P&G will change candy-resembling Tide Pods on child safety concerns.

Formula One wins court challenge overturning 'F1' trademark‎.

Amazon will sell pre-paid wireless service in Japan.

Apple applies for patents on advanced stylus.

Two years after BP oil spill, tourists return to US Gulf.

Cisco pulls the plug on its Cius tablet.

ExxonMobil to vote on gay protections.

Facebook is reportedly developing a smartphone (with ex-Apple engineers).Continue reading...

social marketing

Car Talk: Auto Brands Host In-Car Shows

Posted by Sheila Shayon on November 19, 2010 01:15 PM

Auto brands are no strangers to courting celebrities — the LA Auto Show this week lured Heidi Klum and Sharon Stone to launch the Volkswagen EOS and Lotus Esprit, respectively. But in a new twist on leveraging celeb power, auto brands are bringing the stars not only to events like auto shows, but within the cars themselves.Continue reading...

luxury watch

Burberry Retrenches Digitally

Posted by Shirley Brady on June 24, 2010 04:45 PM

Burberry today unveiled an innovative digital campaign that was described by Vogue as the first interactive extension of a luxury brand.

Expanding on its 3D launch earlier this year, Autumn-Winter 2010 collection launched today as a fully interactive, motion-responsive experience wherein "users are able to click, drag, and control their views and perspectives on the ad, collection, products, and models," as Racked notes.

It also commissioned music from British artists—including Alleyway by Life in Film, plus tracks by Ramona and Misty Miller—to enhance digital offerings such as Art of the Trench.

More luxury brand news:Continue reading...

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