Best Global Green Brands 2014

sporting brands

Nike, adidas Go Head-to-Head in World Cup Marketing Showdown

Posted by Mark J. Miller on May 19, 2014 12:11 PM

The World Cup, a sporting event far larger than the Super Bowl in both size and marketing dollars, is only a few short weeks away and brands are doing all they can to get in front of the millions of soccer fans around the globe. Perhaps the biggest battle will be between Nike and adidas, which is an official sponsor of the event and the maker of the tournament's official game ball, Brazuca.

But while adidas' name and logo will be slapped on billboards and stadiums across the country, the brand is surely bracing for whatever ambush marketing move Nike has up its sleeve, much like the brand has done at past Olympic and World Cup events.  

Nike has been quickly catching up to adidas in the soccer gear market, despite the fact that it only entered in 1994 after the World Cup came to the US. Nike has far outgrown the German company as a whole, but adidas is still the leader in soccer, bringing in a reported $2.4 billion in 2013 compared to Nike's $1.9 billion, according to Bloomberg Businessweek.Continue reading...

name game

Lufthansa Wants You to Change Your Name so It Can Change Your Life

Posted by Sheila Shayon on October 17, 2013 07:12 PM

Want to be ein Berliner?

Lufthansa, Germany's national airline, is searching for one Swedish resident willing to assume a new life and a new identity—all courtesy of the airline. All that’s required to win is a legal name-change to a compilation of two popular German names, Klaus-Heidi.

The winner will receive a one-way ticket plus two free domestic flights to Frankfurt and Munich, a paid two-room fully furnished apartment i Berlin, a bike and language lessons for a year—plus Lufthansa premier swag. The androgynous name, Klaus-Heidi, intentionally opens the field to men and women in this bold campaign from DDB Stockholm.Continue reading...

brand news

In the News: Kraft Foods, Taco Bell, Hostess and more

Posted by Dale Buss on June 24, 2013 09:31 AM

In the News

Kraft Foods plans major second-half investment in brand building.

Taco Bell hints at next Doritos Locos Tacos flavor via social media.

Hostess brand snacks will be back on shelves July 15. 

Boston Market adds ribs to permanent menu.

Carrefour explores sale of China and Taiwan businesses.

Darden Restaurants see major sales turnaround.

Five Guys and Shake Shack bring burger war to London.

GM barnstorms Texas in major campaign for launch of new pickups and intensifies efforts to make Chevrolet a global brand.

Google sees Glass used during a surgery.Continue reading...

brand news

In the News: Samsung, Chick-fil-A, Visa and more

Posted by Shirley Brady on September 20, 2012 08:55 AM

In the News

Samsung mocks iPhone 5 buyers in latest commercial.

Chick-fil-A backs down and vows to stop donating to anti-LGBT groups.

Visa shifts global creative duties back to BBDO.

AOL names female CFO.

AT&T faces backlash over Apple FaceTime restrictions, while CEO explains anti-texting and driving push.

Bed Bath & Beyond beats the odds.

Citibank credit card is coming to China.Continue reading...

social media watch

Socialbakers Aims to Elevate Facebook Marketing

Posted by Sheila Shayon on April 23, 2012 04:01 PM

Socialbakers claims it's #1 source for global Facebook data (other than Facebook, of course) with more than 10 million Facebook pages and places indexed.

The social media analytics company just launched its AnalyticsPRO product designed to enhance social media performance through competitive insights, engagement and influencer identification.

The proprietary technology tracks Facebook and Twitter campaigns for any company, enterprise to small business, while monitoring industry competitors. It’s currently the most utilized social media analytics platform in Europe, with 250,000 users across 75 countries.Continue reading...

brand news

In the News: Kindle, Panasonic, Virgin & more

Posted by Dale Buss on December 12, 2011 09:01 AM

In the News

Amazon considers remedy for Kindle faults.

Anheuser-Busch InBev plans reality show for Budweiser brand.

Apple and HTC face judgment day on patent dispute, as Apple celebrates 100M apps from the Mac App Store and The Beatles' success on iTunes.

AT&T reportedly gets a break in its T-Mobile acquisition plan.

Auto Nation seeks new dealerships in existing Sun Belt markets, while U.S. auto dealers get creative with promotions.

Diamond Foods faces challenge over payments to walnut growers, complicating acquisition of Pringles from P&G.

Disney Four Seasons hotel begins construction.

General Mills takes G-WIN digital innovation initiative global.

GM faces potentially long investigation of Volt fires.Continue reading...

brand news

In the News: Best Buy, British Airways, B&N Nook and more

Posted by Dale Buss on November 7, 2011 08:45 AM

In the News

Best Buy stores to close in the U.K. as Carphone Warehouse sells its stake for $1.3 billion. In the U.S., BB will join post-Thanksgiving "Black Midnight" frenzy.

IAG, owner of British Airways & Iberiapursues Portugal's TAP airline after agreeing to buy bmi (British Midland International) from Lufthansa.

Barnes & Noble expects to prod Amazon's Kindle with new Nook Color.

All Nippon Airways probes glitch in Dreamliner landing as Airbus tries to exploit longer-than-expected training time for the new Boeing plane.

Apple hit by piracy claim by leading computer scientist as brand rewards top executives to try to retain them for the post-Jobs era and threatens Google with new Siri "personal-assistant" search technology.Continue reading...

brand news

In the News: CNN, J&J, Starbucks and more

Posted by Dale Buss on January 17, 2011 09:00 AM

In the News

Airbus says it’s ahead of rival Boeing on new-plane orders.

AOL bets on hyperlocal news with Patch.com.

BP deal with Russian oil giant Rosneft criticized on U.S. national-security grounds.

Campbell Soup targets China.

Fiat wins a crucial union vote agreeing to changes in a plant in Turin and plans product changes for Chrysler.

Hyundai ponders a second U.S. manufacturing plant despite UAW lobbying.

Johnson & Johnson looks to get its act together in drug aisle.Continue reading...

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