Posted by Sheila Shayon on October 8, 2014 12:04 PM
While some brands are testing virtual reality to heighten the brand experience, Lufthansa is claiming a world-first by launching a new augmented reality app that lets customers explore Premium Economy seats and the joys of getting 50% extra legroom.
iPhone and iPad users (iOS 7 or later) are prompted to grab a pen and paper to “draw something that flies,” then scan the drawing to see a Premium Economy seat pop on their screen.
Lufthansa’s new AR app differs from most, like Blippar, which only work when a specific brand logo or image is activated.Continue reading...
Posted by Dale Buss on October 8, 2014 09:43 AM
BBC unveils all-star version of God Only Knows, 17 years after iconic Perfect Day promo.
Gap Inc. CEO Glenn Murphy announces he's stepping down.
Fiat Chrysler CEO Sergio Marchionne says he's "done" in 2018.
NFL owners meet to discuss domestic violence handling. (More here.)
Whirlpool launches "Every day, care" tagline and campaign.Continue reading...
Posted by Dale Buss on September 29, 2014 09:03 AM
Starbucks launches first global brand campaign with “Meet Me at Starbucks” interactive YouTube short film.
Japan’s SoftBank reportedly in talks (since cooled?) to buy the DreamWorks animation studio.
Facebook bid for WhatsApp clears EU hurdle.
Yahoo, AOL pressured to cut a deal and join forces.
Instagram reportedly blocked as China/Hong Kong protests impact businesses and cancel holiday fireworks.
MORE BRAND NEWS
Advertising Week kicks off in New York.
Air France ends strike, vows to speed up Transvania low-cost airline.
Alibaba pays $459M for stake in Chinese hotel tech firm.
Amazon seeks to avert holiday snafus and faces opposition by literary lions over e-book prices.
American Apparel names temporary CEO.
Apple sees smuggled iPhone 6 phones go begging in China as EU presses company on ill-gotten tax benefits in Ireland, Apple Watch goes on display (for one day only) at Colette during Paris Fashion Week, and Apple and Pearson lose $1B common core schools contract in Los Angeles.Continue reading...
Posted by Dale Buss on September 26, 2014 09:01 AM
Apple rebuts reports of bending iPhones as it copes with "Bendgate" by pulling back curtain on testing lab.
Chrysler recalls nearely 350,000 vehicles from 2008 to fix ignition switches.
Coca-Cola sales edge up after "Share a Coke" promotion.
Marvel promotes branded superhero, Captain Citrus, with Florida Department of Citrus.
NFL security chief was sent Ray Rice video in April, report says.
MORE BRAND NEWS
Airbus says it may win a new A380 customer by year's end.
Air France pilots defend "gourmet" contracts.
Amazon rolls out grand plan to avoid holiday-delivery snafus again.Continue reading...
Posted by Dale Buss on September 23, 2014 09:09 AM
Apple releases new iPhone 6 TV commercials amid speculation regarding its plans for the Beats Music service.
NFL names a female CMO in PepsiCo veteran Dawn Hudson.
Karl Lagerfeld creates his own newspaper, Karl Daily, in content marketing move.
Philips spins off lighting business in corporate breakup to focus on fastergrowing healthcare markets, especially in Asia.
Omnicom forms CRM alliance with Salesforce.com and launches Instagram ads in the UK with Starbucks, Cadbury and others as CFO steps down.
MORE BRAND NEWS
Air France pilots vote to extend strike.
Atlantic City announces redevelopment plan as Revel casino group pulls plug on branded property.
AT&T and Chernin Group's Otter Media acquires Fullscreen YouTube multichannel network.
BMW hopes for high-tech halo with i8-focused campaign.
Baskin-Robbins survives frozen yogurt.
Betty Crocker cookbook app woos new generation of chefs.Continue reading...
Posted by Mark J. Miller on May 19, 2014 12:11 PM
The World Cup, a sporting event far larger than the Super Bowl in both size and marketing dollars, is only a few short weeks away and brands are doing all they can to get in front of the millions of soccer fans around the globe. Perhaps the biggest battle will be between Nike and adidas, which is an official sponsor of the event and the maker of the tournament's official game ball, Brazuca.
But while adidas' name and logo will be slapped on billboards and stadiums across the country, the brand is surely bracing for whatever ambush marketing move Nike has up its sleeve, much like the brand has done at past Olympic and World Cup events.
Nike has been quickly catching up to adidas in the soccer gear market, despite the fact that it only entered in 1994 after the World Cup came to the US. Nike has far outgrown the German company as a whole, but adidas is still the leader in soccer, bringing in a reported $2.4 billion in 2013 compared to Nike's $1.9 billion, according to Bloomberg Businessweek.Continue reading...
Posted by Sheila Shayon on October 17, 2013 07:12 PM
Want to be ein Berliner?
Lufthansa, Germany's national airline, is searching for one Swedish resident willing to assume a new life and a new identity—all courtesy of the airline. All that’s required to win is a legal name-change to a compilation of two popular German names, Klaus-Heidi.
The winner will receive a one-way ticket plus two free domestic flights to Frankfurt and Munich, a paid two-room fully furnished apartment i Berlin, a bike and language lessons for a year—plus Lufthansa premier swag. The androgynous name, Klaus-Heidi, intentionally opens the field to men and women in this bold campaign from DDB Stockholm.Continue reading...
Posted by Dale Buss on June 24, 2013 09:31 AM
Kraft Foods plans major second-half investment in brand building.
Taco Bell hints at next Doritos Locos Tacos flavor via social media.
Hostess brand snacks will be back on shelves July 15.
Boston Market adds ribs to permanent menu.
Carrefour explores sale of China and Taiwan businesses.
Darden Restaurants see major sales turnaround.
Five Guys and Shake Shack bring burger war to London.
GM barnstorms Texas in major campaign for launch of new pickups and intensifies efforts to make Chevrolet a global brand.
Google sees Glass used during a surgery.Continue reading...