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brand news

Brand News: Amazon Eyes Net-a-Porter, HBO Expands Vice Deal and More

Posted by Shirley Brady on March 27, 2015 07:59 AM

TOP STORIES

Amazon is reportedly in talks to buy luxury etailer Net-a-Porter, pursues Dropbox with unlimited cloud storage.

Apple Watch's first apps arrive as looming music service rumored to cost $10/month and new iPhones may be on the way.

HBO expands programming deal with Vice to produce daily newscast.

Meerkat raises $14 million to fight Twitter's Periscope.

Pepsi overtakes Diet Coke as America's second most popular soda.Continue reading...

brand challenges

Awareness Soaring, Malaysia Airlines Vows to #StayStrong and Not Rebrand

Posted by Mark J. Miller on March 24, 2015 11:58 AM

Although Malaysia Airlines had two major crashes that made global news last year, there is no rebranding under way. In fact, the carrier's brand recognition has never been stronger. But how to leverage that is a delicate balance.

“Name recognition is now in the range of Coke and Pepsi,” Dean Dacko, the airline’s head of marketing, told Mumbrella. “That kind of awareness takes decades and billions of dollars in investment to build. To abandon that, from a commercial marketing perspective, would be a tragically bad mistake to make.”

The phrase “tragically bad mistake” might be one the marketing department would prefer to avoid altogether, considering the airline lost 510 passengers and 27 crew members a year ago. Still, the numbers do support Dacko’s claim. Brand awareness, which was in the low single digits before the crashes, has now reached 86 percent.Continue reading...

brand news

Brand News: McDonald's, Michelin, Taco Bell and more

Posted by Shirley Brady on March 24, 2015 07:01 AM

Michelin Man tire US ad commercial Bibendum 2015

TOP STORIES

McDonald's takes I'm Lovin' It reboot global with 24 Hours of Joy campaign kicking off in Australia, then Asia and beyond.

Instagram launches Layout collage app, attracting Sephora and Victoria's SecretTwitter partners with Foursquare and rolls out "quality filter" to block trolls; and Facebook tests a phone app and woos media publishers including BuzzFeed and the New York Times.

Lufthansa-owned germanwings flight crashes with no survivors likely.

Michelin's Bibendum character is back with new US ad campaign.

Taco Bell urges consumers to break out of "breakfast dystopia" with taco-like breakfast biscuits and plans delivery.Continue reading...

brand news

Brand News: Tostitos, Amazon, Acura and More

Posted by Dale Buss on March 20, 2015 09:05 AM

TOP STORIES

Tostitos offers dip freebie to folks named "Chip."

Amazon gets FAA approval to test drones outdoors.

Google skewed search results, FTC report reveals.

Tesla takes self-driving step.

Acura drives memes with NCAA tournament sponsorship.Continue reading...

brand news

Brand News: Cyber Monday, World AIDS Day and more

Posted by Dale Buss on December 1, 2014 09:05 AM

TOP STORIES

Cyber Monday expectations drop on fading Black Friday for U.S. retailers, as early and online sales ate into four-day weekend sales tally.

It's World AIDS DayUNAIDS goes local with city focus as Apple turns its store logos (RED) and Prince Harry launches #FeelNoShame campaign. 

Sony sees new movies leak online in wake of hack attack as exec heralds virtual reality revolution.

Intel replaces Texas Instruments to power Google Glass as it acquires PasswordBox to boost digital security.

Lufthansa cancels half its flights as pilots strike over retirement benefits.Continue reading...

digital marketing

Lufthansa Heightens Brand Experience with New Augmented Reality App

Posted by Sheila Shayon on October 8, 2014 12:04 PM

While some brands are testing virtual reality to heighten the brand experience, Lufthansa is claiming a world-first by launching a new augmented reality app that lets customers explore Premium Economy seats and the joys of getting 50% extra legroom.

iPhone and iPad users (iOS 7 or later) are prompted to grab a pen and paper to “draw something that flies,” then scan the drawing to see a Premium Economy seat pop on their screen.

Lufthansa’s new AR app differs from most, like Blippar, which only work when a specific brand logo or image is activated.Continue reading...

brand news

Brand News: Gap Inc., Fiat Chrysler, BBC and more

Posted by Dale Buss on October 8, 2014 09:43 AM

TOP STORIES

BBC unveils all-star version of God Only Knows, 17 years after iconic Perfect Day promo.

Gap Inc. CEO Glenn Murphy announces he's stepping down.

Fiat Chrysler CEO Sergio Marchionne says he's "done" in 2018.

NFL owners meet to discuss domestic violence handling. (More here.)

Whirlpool launches "Every day, care" tagline and campaign.Continue reading...

brand news

Brand News: Starbucks, DreamWorks, Yahoo and more

Posted by Dale Buss on September 29, 2014 09:03 AM

TOP STORIES

Starbucks launches first global brand campaign with “Meet Me at Starbucks” interactive YouTube short film.

Japan’s SoftBank reportedly in talks (since cooled?) to buy the DreamWorks animation studio.

Facebook bid for WhatsApp clears EU hurdle

Yahoo, AOL pressured to cut a deal and join forces.

Instagram reportedly blocked as China/Hong Kong protests impact businesses and cancel holiday fireworks.

MORE BRAND NEWS

Advertising Week kicks off in New York.

Air France ends strike, vows to speed up Transvania low-cost airline. 

Alibaba pays $459M for stake in Chinese hotel tech firm.

Amazon seeks to avert holiday snafus and faces opposition by literary lions over e-book prices.

American Apparel names temporary CEO.

Apple sees smuggled iPhone 6 phones go begging in China as EU presses company on ill-gotten tax benefits in Ireland, Apple Watch goes on display (for one day only) at Colette during Paris Fashion Week, and Apple and Pearson lose $1B common core schools contract in Los Angeles.Continue reading...

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