Posted by Dale Buss on November 22, 2013 01:42 PM
There are few cars that excite more people, even those casually interested, than the Mini Cooper—the peppy sprite with the pleasing, classic profile, the big round headlights, and a unique heritage in the automotive world. Those people will be glad to know that the new Mini coming to the US and Europe next year, and just introduced at its plant in Oxford, England, and at the Los Angeles Auto Show, is pretty much like the previous Mini.
But other folks may be happy to learn that the new Mini also is slightly larger than the old and yet more fuel-efficient, offering four different powertrain options— including its first US-bound clean-diesel powertrain—and new technology including optional LED headlights and a SIM card that's permanently installed in the car, which Mini said are firsts for the mini-car segment.
"The new Mini carries forward its predecessor's aspiration to remaining the leading original of the premium small-car segment," Mini said in a statement. Added Peter Schwarzenbauer, board member of BMW in charge of the Mini brand, at the car's unveiling in England, according to Automotive News: "We have big plans for Mini."Continue reading...
Posted by Mark J. Miller on November 21, 2013 04:52 PM
Planes flying overhead often inspire the question of just where passengers on board are off to. Anyone near one of British Airways’ new digital billboards in London need not wonder anymore.
The airline is breaking new advertising ground by having its digital billboards interact with planes in the sky. When a British Airways flight is overhead, a visual of a child pointing up appears along with personalized text, such as, “Look, it’s flight BA430 Amsterdam.” It’s all part of the company’s “Magic of Flying” campaign.
“We've all had conversations with friends and family wondering where the planes are going and dream of an amazing holiday or warm destination, and this clever technology taps in to that and reminds people how accessible the world can be,” Richard Tams, the head of British Airways sales for the UK and Ireland, said, according to MediaPost.Continue reading...
Posted by Dale Buss on October 30, 2013 07:14 PM
Consumer Reports has spoken. And now Ford, Toyota and Mini are among the brands that are having to pick up the pieces.
When the highly influential bible of the American consumer released its closely watched annual reliability ratings this week, Ford suffered a case of deja vu because the magazine's survey of readers relegated the Lincoln and Ford brands to the second- and third-worst positions of all auto brands in the US market. Mini had the distinction of placing worst of all.
But Toyota may have been hurt worse. In a separate but concurrent evaluation, Consumer Reports landed a huge blow against the Toyota Camry, removing the bread-and-butter nameplate of Toyota's lineup from the magazine's Recommended List because it failed a new crash test. The test, designed by the Insurance Institute for Highway Safety, is supposed to do a better job of evaluating how cars will protect occupants in frontal crashes; Toyota's RAV-4 and Prius, and the Audi A4, also were dropped for the same reason.Continue reading...
Posted by Sheila Shayon on September 26, 2013 08:02 PM
Known for its outlandish marketing efforts, Mini is upping the stakes with a social car auction where bidders use creative thinking instead of cash.
The latest stunt in its Not Normal campaign was born out of a poll that found that 77 percent of Brits use "creative currency" to fund purchases, with 30 percent eager to put that effort towards a new car.
“Brits are now more willing than ever to put themselves out there and to deploy unique ways to get what they want,” said Michelle Roberts, General Manager of Mini brand communications, according to The Drum. “At Mini, we find this inventive spirit really inspiring and want to celebrate and showcase it through the auction.”Continue reading...
Posted by Dale Buss on September 6, 2013 04:07 PM
Mini found a way to innovate with its "Not Normal" marketing campaign by targeting individual Mini drivers who were whizzing past some billboards in London.
Though it was set in the UK capital, a la 1984 and Big Brother, Mini's ploy wasn't exactly something Orwellian—or even all that high-tech. With so many traffic cameras in the city, you'd think some IT guy at Mini could figure out how to tap into them and identify Mini drivers whose vehicular specs then could be passed on to the team customizing the billboards.
But, apparently, not: The company largely relied on trained human spotters close to the billboards to identify Minis that would be driving by the signs and relay that information to other humans who then determined what messages to flash.Continue reading...
Posted by Dale Buss on September 6, 2013 09:13 AM
Apple tests iPhone screens as large as six inches, reports say.
MSNBC hires Alec Baldwin as host.
NFL targeted by radio ads from Native American tribe protesting 'Redskins' name.
Bud Light kicks off NFL effort as Pizza Hut plans Times Square football-and-pizza party.
Facebook delays video ad launch again amid user-experience concerns and draws fresh scrutiny over privacy.
Ford may let CEO Alan Mulally leave sooner than planned, report says; is Microsoft his next stop? The company also announced a new luxury car brand for its European models.
GlaxoSmithKline sees setback in skin-cancer vaccine effort.
Keebler has its elves building "tiny doors" across America in new campaign.
Landry's to debut casual Morton's Grille.
McDonald's tests tiered dollar menu.Continue reading...
Posted by Dale Buss on August 16, 2013 11:48 AM
When Mini was the only adorable little car around, it was easier to stand out. But Fiat, Smart and even Chevrolet lately have been taking their own runs at getting Americans interested in squeezing themselves into tiny automotive contraptions, and so it's time for Mini to step up its game.
The BMW-owned brand has responded with new executions of its "Not normal" marketing campaign and by teasing its fans and automotive cognoscenti with hints about what may be in store when Mini unveils a new version of its original and most important model, the Mini Cooper, this fall for 2014.
Americans are still in love with Minis. Sales of Mini Cooper rose by 15 percent to a record 66,000 units last year, after a 26 percent jump in 2011, and Mini has been able to fill out its lineup with a handful of other models including the bigger 4-door Countryman with all-wheel drive. Mini typically scores high in third-party evaluations of quality and customer satisfaction such as those by J.D. Power & Associates.Continue reading...
Posted by Dale Buss on August 15, 2013 09:28 AM
Facebook to test its own PayPal competitor.
Walmart cuts earnings guidance for rest of year.
Hertz remakes car rental as a retail experience.
AMC gets advertising bonanza as Breaking Bad winds down.
American Airlines and US Airways preview merger defense.
Cadillac plans to reveal new Escalade this fall.
Cisco cuts 4,000 jobs, blaming weak economic recovery.
Ford plans to boost capital spending as expectations boom.
Hooters blackballs embattled mayor of San Diego as brand dives into social media.
Macy's notes troubling slowdown in store traffic.Continue reading...