For the 1st time ever, MIPTV — taking place this week in Cannes — recognised an international consumer brand for "outstanding contribution to the development and production of brand-related content."

The winner, American Express, was chosen by an international committee made up of leading figures from the production and advertising sectors, including Doug Scott of Ogilvy Entertainment, Ben Silverman of Electus, film director Brett Ratner, and Robert Friedman of @radical.media.

MIPTV said the award recognizes "the growing impact of branded entertainment in the global television industry."

We've been keeping tabs on how Arnold Schwarzenegger is staging his post-politics personal comeback as an entertainer. Today at the MIPTV conference in Cannes, the world's biggest TV marketplace, the former governor of California unveiled his latest incarnation: cartoon superhero.

The press release for Arnold Schwarzenegger's upcoming kids' TV animated series, The Governator, offers this description:

"Who has special 'Speak Sprays' (disguised as breath freshener) that let him speak a foreign language? Who has an electronic 'Fly Spy' with a mini-cam that activates through his ring, and tracks through his 'G Shades'? Who has Bubble Trouble (bubblegum), that splats to form a face mask secret identity. With his 3 amazing teenage cohorts, his underground lair of super vehicles, and his digital super suits, who delivers the ULTIMATE in both comedy and action?"

Forget who. Why?!Continue reading...