Best Global Green Brands 2014

brand news

Brand News You Can Use: Amazon, Ford, PayPal and more

Posted by Dale Buss on May 1, 2014 09:33 AM

TOP STORIES

Brands to Watch

Amazon expands same-day delivery.

AOL launches 16 web series.

AT&T is reportedly pondering acquiring DirecTV.

eBay reveals PayPal's simpler logo, 1st global brand campaign.

Energizer announces plan to split in two.

Facebook launches mobile ad network and privacy features.

Ford names a new CEO, Mark Fields, to replace retiring Alan Mulally.

Foursquare breaks into two, promotes "discovery" over check-ins.

Microsoft splits global ad business.

Below, news on brand innovation, culture, and more:Continue reading...

brand collaborators

Google Steps Into the Free Education Realm with edX Partnership

Posted by Sheila Shayon on September 11, 2013 04:50 PM

If it wasn’t clear before, MOOCs (massive open online courses) are becoming… massively popular as television networks, elite universities and search giants join the fray. 

AMC’s hit show The Walking Dead is now being used as the “primary text” for an eight-week online course from UC Irvine titled “Society, Science, Survival: Lessons from AMC’s ‘The Walking Dead." Now Google has thrown its hat in the ring by teaming up with not-for-profit edX to create an open-source learning platform, which will launch in 2014.  

“We support the development of a diverse education ecosystem, as learning expands in the online world,” Google wrote in a blog post. “Part of that means that educational institutions should easily be able to bring their content online and manage their relationships with their students. Our industry is in the early stages of MOOCs, and lots of experimentation is still needed to find the best way to meet the educational needs of the world.”Continue reading...

cocktail hour

All the News You Can Drink: Pabst Blue Ribbon, Diageo, DC United Brew and more

Posted by Mark J. Miller on May 17, 2013 06:16 PM

Cheap Beer Disappearing Thanks to PBR

The main reason plenty of people have ever even tasted a Pabst Blue Ribbon is because they come cheap. However, its price has been rising in New York City thanks to the hipster population that has been consuming it, according to food and beverage sales analyst Restaurant Sciences.

The word is that PBR’s price increase has affected all the other “sub-premium” brands in the city and they’ve collectively gone up 9.4 percent in the last seven months, the New York Daily News reports. "I believe the single biggest driver in sub-premium beer price increases is indeed specifically PBR," said Chuck Ellis, the research company’s chief. "It has become quite fashionable."Continue reading...

celebrity brandmatch

Jennifer Aniston Finds Living Proof as Brand Ambassador

Posted by Mark J. Miller on October 11, 2012 11:14 AM

For those of you keeping score, Jennifer Aniston and her famous hair have found a fella to get married to again. But before they do, Aniston has also signed on for a different engagement, this one is with a beauty company that she’s now a part owner of as well as the clean-scrubbed, shining, big-smiling face of.

The brand, Living Proof, has announced that Aniston is now an investor and the hair-care spokesperson for the company, which was founded by a professor at MIT, Dr. Robert Langer, and venture capitalists Polaris Venture Partners.

According to a press release, “Living Proof has distinguished itself by attracting world class scientists and utilizing advanced scientific technologies that originated from MIT to solve women's toughest beauty problems.” In other words, they’re not fooling around.

"Jennifer embodies everything we stand for – a unique combination of beauty and brains,” Living Proof’s CEO, Jill Beraud, stated. “She not only has the most fabulous hair but is an amazing creative talent, and has shown she is a savvy businesswoman with a serious interest in developing small, innovative companies.”

If nothing else, you can be sure you’ll be seeing more of Aniston’s hair in the near future.Continue reading...

doing good

Harvard and MIT EdX Venture Fosters Video Education Boom

Posted by Sheila Shayon on May 4, 2012 11:01 AM

The Massachusetts Institute of Technology (MIT) and Harvard University are joining the ranks of elite universities jumping into the burgeoning MOOCs — massively open online courses — business. The schools' new partnership, dubbed edX, is also spurring the boom in online video education.

Stanford, Princeton, the University of Pennsylvania and the University of Michigan recently partnered in Coursera, a commercial company with $16 million in venture capital. 

Beyond academia, the just announced TED-ED website offers customizable tools for educators, while Khan Academy has helped countless students, teachers and parents with its free treasure trove of online videos, offering more than 3,000 tuturials on everything from math to physics.Continue reading...

brand news

In the News: BofA, Frito-Lay, White Castle & more

Posted by Shirley Brady on December 21, 2011 06:09 PM

Brands to Watch

Amazon leads Klout list of most influential retailers.

Avon ousted CEO Andrea Jung's two-year exit deal criticized by former CEOs.

Bank of America settles fair-lending case for record $335 million.

Beats by Dre pumps up headphone sales.

Diddy plans to launch tequila brand.

Facebook tests private messaging between users and brand pages.

FedEx disciplines delivery man who tossed computer monitor.

Frito-Lay sued over "all natural" claims.Continue reading...

brand news

In the News: EA, Facebook, Weight Watchers and more

Posted by Dale Buss on April 26, 2011 09:00 AM

In the News

Apple and Google are pressed on tracking and privacy by House committee.

Barnes & Noble target book lovers with new campaign for Nook reader.

Coca-Cola misses profit forecasts because of Japan quake aftermath.

Edward Sharpe & the Magnetic Zeros find their music all over adland (incl. MINI Wanderlust campaign).

Electronic Arts selects a different Madden to lead digital push.

Facebook introduces Deals service to rival Groupon and LivingSocial.Continue reading...

brand bites

Brand Bites: Lady Gaga, Kim Cattrall, Magic Johnson & more

Posted by Abe Sauer on March 11, 2011 12:30 PM

Here's the official Lady Gaga for MAC Cosmetics' Viva Glam commercial. More brandbitems this week:

Toyota tweets from Japan. Open for business.

Chrysler's Twitter feed got in hot water over tweeting that nobody in Motor City "knows how to (bleeped!) drive."Continue reading...

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