Posted by Sheila Shayon on December 20, 2013 12:41 PM
Almost two-thirds (65 percent) of the world's top 100 brands, as determined by Interbrand's Best Global Brands report, now have an active Instagram account. According to Statista, nearly all of them post at least one photo per week, driving home the importance of brand engagement on social media.
In a year-on-year comparison from Q3 2012 to Q3 2013, Instagram presence of the top 100 brands grew substantially, with brands posting more often and collecting more followers. With 150 million active users and growing, Instagram has become a top destination for branded content, especially since the service introduced video earlier this year, as well as ads last month and private messaging just last week.
Based on brands included in Interbrand's Best Global Brands report, here are the top brands on Instagram at the end of September, 2013:Continue reading...
Posted by Mark J. Miller on November 6, 2013 06:57 PM
The Hells Angels aren’t exactly a brand most folks want to tangle with.
Rapper Young Jeezy and retailer Dillard’s clearly didn’t get the memo. The pair are on the wrong end of a trademark lawsuit filed by the group that hasn’t exactly shied from confrontation during its history. The suit is over the perception that Jeezy’s 8732 Apparel line and some hats, shirts, and vests being sold by Dillard’s, have images that are “conducingly similar” to the trademarked Hells Angels Death Head.
“Guys live and die for that patch,” the lawyer for the Angels, Fritz Clapp, said, the Daily Mail reports. “It's not just a piece of clothing.” The Angels would like all of the goods with the logos to be handed over so there can be “supervised destruction.”Continue reading...
social media watch
Posted by Sheila Shayon on November 1, 2013 11:37 AM
Social media has increasingly become a more relevant and necessary tool for brands to actively engage with consumers, but just being on social isn't enough. While some have a long way to go in mastering ideal social technique, some of the world's best social users are big brands—and they've got engagement across Facebook, Instagram, Twitter and other platforms down pat.
Of Fortune 500 companies, 123 have Instagram accounts—a relatively low number compared to those that have Facebook and Twitter accounts, according to data collected by TrackMaven. Of the over 19,000 images and 243 videos posted, Nike and Starbucks are two of the most popular brands on the platform, with a snowy scene from Nike the most liked and commented among brand postings.
Additionally, another study from Unruly found that 40 percent of the top Instagram videos are brand-created, with MTV leading that pack. What's more, entertainment and clothing brands seem to be the most popular brands on the platform.Continue reading...
Posted by Sheila Shayon on October 28, 2013 11:21 AM
Mobile is fast becoming the first screen for entertainment—at least for the younger, digitally-attuned set. And now two of the most popular TV brands targeting children and young adults are testing the waters by debuting new series on the smaller screen.
Disney Channel will premiere the first nine episodes of Sheriff Callie’s Wild West on its Watch Disney Junior mobile app and a related website on Nov. 24, followed by a traditional debut on the Disney Channel and Disney Junior in early 2014. “This is an entirely new approach for us,” Nancy Kanter, EVP/GM for Disney Junior Worldwide, told the New York Times. “We have been amazed at how quickly kids have embraced this new technology. We’re talking billions of minutes spent watching.”
MTV, skewing slightly older, is going mobile-first to debut its new series, Wait 'Til Next Year, a 12-episode docudrama about a losing football team, ahead of its on-ahir US TV debut on Nov. 1. "It will be fun to see if we can get them to come back and watch on television," commented Kristin Frank, MTV's EVP connected content, to AP.
Both moves comes as marketers will start receiving more data about mobile TV viewing, with Nielsen starting to get its arms around the effectiveness and reach of mobile video globally. With more than one billion Internet users worldwide, Nielsen projects "a $30 billion global advertising market" and estimates that 73 percent of U.S. adults already consumer online user-generated media.
If MTV and Disney Channel have their way, it won't all just be cat videos driving that mobile video adoption, particularly with more comprehensive measurement of mobile video consumption becoming mainstream.Continue reading...
social media watch
Posted by Dale Buss on October 8, 2013 02:56 PM
Just in time to help promote its IPO, Twitter is welcoming a new ratings tool by Nielsen that purports to measure the synergies among viewership of a TV show and the conversations it generates on Twitter.
The new Nielsen Twitter TV Ratings will consider the number of people who read TV-related tweets, not just their authors. And while Twitter said in a filing about its upcoming IPO that the partnership with Nielsen to generate this data won't "directly generate revenue," it "will enhance [Twitter's] attractiveness to users and advertisers."
The system also should prove to be good news for those who are able to create "second-screen" cultural sensations that cross from TV to social media and vice versa. Miley Cyrus, for example, placed No. 2 and No. 3 in Nielsen's first Twitter TV Ratings list released this week, with her Miley: The Movement special on MTV and her hosting of NBC's Saturday Night Live over the weekend. ABC's season premier of Scandal placed No. 1.Continue reading...
Posted by Sheila Shayon on August 27, 2013 01:47 PM
Sunday's controversy-filled telecast of the MTV Video Music Awards paid off, garnering the network a big boost in viewership and engagement that has returned the annual awards show to near peak 2011 and 2012 levels.
More than 10 million viewers tuned in, according to Variety, breaking viewership records for 2006 through 2010, but the most significant impact was on social, where the show generated a record-setting 31.56 million mentions across social channels including Twitter, Facebook, GetGlue and Viggle, according to data collected by Trendrr, TVMediaInsights reports.
Not only did Miley Cyrus unseat Lady Gaga as the 'queen of obscene' with her overtly sexual performance, but she also booted Beyonce from the top spot with over 306,000 tweets per minute during her performance, a record previously set with 268,000 TPM by Beyonce during last year's Super Bowl halftime show.Continue reading...
social media watch
Posted by Sheila Shayon on August 22, 2013 11:12 AM
MTV's annual Video Music Awards are this Sunday, and the show, like every year, is reaching higher to engage and entertain fans, whether they're inside Brooklyn's Barclays Center or not.
This year, pop singer Katy Perry has partnered with Pepsi for a socially-infused promotion built around her secret performance, where fans will get to choose which song she performs, and in turn, what her next single will be off of her new album. Pepsi, MTV and Perry will be giving out clues leading up to Sunday's performance to help fans unlock information, including song titles and lyrics. Fans can listen and vote for their song of choice via a microsite and using hashtag #KatyNow.
The voting process will conclude with Perry's performance, which will take place somewhere outdoors in Brooklyn (also one of the clues).Continue reading...
social media watch
Posted by Sheila Shayon on July 25, 2013 02:43 PM
The burrito is out of the bag. Chipotle, the darling of the booming fast-casual sector, has admitted that it faked a Twitter hack of its account to boost followers and help promote the company's 20th anniversary.
Last Sunday, the official Chipotle Twitter account, @ChipotleTweets, was seen posting a string of seemingly random messages, including, "end Twitter," and "Find avocado store in Arvada, Colorado."
After nearly a dozen 'hacker' tweets, the brand acknowledged that the account had had a problem, and proceeded to answer media inquiries about the hack with equally bizarre responses, telling Mashable, "I'm glad no one went Anthony Weiner on us, but everything seems to be fine."Continue reading...