Interbrand IQ: The Best Asian Brands Issue

rss

brand news

In the News: ESPN, Honda, Chrysler and more

Posted by Dale Buss on April 30, 2013 09:15 AM

In the News

ESPN apologizes for comments by commentator after NBA player announces he's gay.

Honda recalls almost 46,000 Fits in North America.

Chrysler sees profit tumble on poorly executed product launches.

Alibaba and Sina form alliance of China online businesses.

Apple files for new technology that tells whether to text or call friends.

Asos prepares marketing drive to grow global brand.

BP reviews safety after oil leak in North Sea.

Best Buy sells Europe unit back to Carphone Warehouse.

BlackBerry CEO questions future of tablets (which brand doesn't have).Continue reading...

super bowl

#SuperBranding: Beyonce Releases Final Pre-Super Bowl Video Tease

Posted by Shirley Brady on February 3, 2013 02:33 PM

In addition to posting photos on her Tumblr, Beyonce's final pre-Game YouTube sneak peek before her highly anticipated, Pepsi-sponsored Super Bowl Halftime Show, highlights what New Orleans means to her personally and what today's performance means to her legacy. Check out her new video below and tell us: will Beyonce's halftime performance beat Madonna's halftime show last year?Continue reading...

brand news

In the News: Windows 8, iPad Mini, Lance Armstrong and more

Posted by Shirley Brady on October 21, 2012 05:12 PM

Early look at new Windows 8 design baffles some users, but not three-year-old Julian, above, as Best Buy starts taking pre-orders for Windows 8 phones and gets ready to launch Surface tablet — and manage expectations ahead of growing thirst for tablets, and Oct. 23rd reveal of Apple's iPad Mini.

Lance Armstrong urges cancer supporters and celeb pals to stand by LiveStrong, as the New York Times and other media detail alleged doping cover-up.

Abercrombie & Fitch CEO sued by former private airline pilot over dismissal and eyebrow-raising requirements.

Apple sued over deal locking iPhone to AT&T network.

AT&T, Verizon and T-Mobile will launch Isis mobile wallet on Monday.

Audi may help Mercedes-Benz overtake BMW in US.

Banana Boat recalls sunscreen due to flammability threat.

BBC roiled by "worst crisis in 50 years" and internal strife as its Jimmy Savile sex scandal handling goes public in broadcaster's own Panorama expose.Continue reading...

retail watch

Macy's Wants to Get Lourdes, Georgia May and Friends in the Door

Posted by Mark J. Miller on October 19, 2012 11:14 AM

There’s a huge difference between a 13-year-old and a 30-year-old, but there is one thing that brings them together: sharing the role of bookends to the demographic group known as the Millennials. 

Now two years into its run with Madonna's Material Girl collection, repped by her blogging daughter Lourdes and Mick Jagger's model daughter Georgia May, Macy’s knows that this big swath of humanity is where the money is, and it's working hard to get more of them in the store. That's why the retailer is launching 13 new brands and expanding 10 other existing labels that it believes will resonate with millennials, as AP reports.

Molly Langenstein, group merchandise manager for Millennials for Macy's, told WWD that "We're serious about this and we're aggressively going after this consumer. This is not a test."

This youthful focus has been going on since March when the retailer’s merchandise team was restructured to pay or more attention to that age group. Ch-ch-changes are expected to continue over the next three years that include integrating tablets and other user-friendly tech into the shopping experience as well putting different displays on the shopping floor more often.Continue reading...

fashion therapy

Fashion Watch: Burberry's A/W Campaign, Levi's New Brand President

Posted by Shirley Brady on May 29, 2012 02:35 PM

Burberry released the campaign for its Autumn/Winter 2012 collection, starring British actress Gabriella Wilde and musician Roo Panes. The black and white campaign, shot by fashion legend Mario Testino, uses London as the backdrop. "We wanted to play with everything that’s at the heart of the Burberry world – celebrating our brand and London through imagery, film, music, weather and our iconic outerwear, all in a very poetic and British way," explained Burberry chief creative officer Christopher Bailey.

In other fashion/luxury news today:Continue reading...

brand news

In the News: Dole, Charbucks, Zynga and more

Posted by Dale Buss on May 9, 2012 08:59 AM

In the News

Apple wins legal round in U.S. over iPad trade name in China.

Birds Eye commits to "GenVeg" effort to get kids to eat vegetables.

Chase pitches pre-paid debit cards.

Coca-Cola and PepsiCo carry calorie fight into New York subways.

Delta pulls ads from Comedy Central's The Daily Show.

Disney gets earnings boost from cable.

Dole considers breakup.

Domino's gluten-free crust challenged.

Facebook IPO bandwagon moves to Boston, ditches video.

Ford struggles with Thai suppliers after last fall's floods.Continue reading...

brand bites

Brand Bites: Madonna's Censored TV Commercial & Bacontastic Branding

Posted by Abe Sauer on March 30, 2012 12:05 PM

Here's the commercial for Madonna's new "Truth or Dare" fragrance deemed too racy by Disney's ABC TV censors.

Below, enjoy some bacontastic branding mmmoves, and more:Continue reading...

retail watch

Macy's Woos Millennials With New Brands, Digital Moxie

Posted by Mark J. Miller on March 26, 2012 01:03 PM

Baby Boomers aren’t spending as much as they used to on discretionary items as the focus their dollars on generally more necessary spending. Because of that, retailers are doing what two of our nation’s most famous Boomers, Woodward and Bernstein, told us all to do: Follow the money.

That discretionary cash is starting to be spent by the millennials, the generation that is currently aged between 13 and 30, and retailers are all trying to figure out ways to part them from their cash. CNBC reports that Macy’s, which already woos tween girls with Madonna's Material Girl juniors collection, has a three-year plan in place to help bring more young shoppers into their stores.Continue reading...

Brand Chatter on Twitter

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2013 Product Placement Awards
Which brand is most bullish on Hollywood?
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
What makes a great brand?
BPBP
Branding Comeback Challenges
Denise Lee YohnLance Armstrong’s Brand
Denise Lee Yohn Weighs In
Digital Watch: WahlAT&T
Rethinking Possible With Transmedia Storytelling
paperGlobal Competitive [Ad]vantage
The latest from GeoEdge
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Marketing to the New MajorityBranding 123
A primer by Barry Silverstein