Burberry released the campaign for its Autumn/Winter 2012 collection, starring British actress Gabriella Wilde and musician Roo Panes. The black and white campaign, shot by fashion legend Mario Testino, uses London as the backdrop. "We wanted to play with everything that’s at the heart of the Burberry world – celebrating our brand and London through imagery, film, music, weather and our iconic outerwear, all in a very poetic and British way," explained Burberry chief creative officer Christopher Bailey.

In other fashion/luxury news today:Continue reading...

How do you weather a downturn in demand? His-and-hers brand icons Brooks Brothers and Maidenform are following a two-part formula to maintain market share and grow their customer base in down times: First, think timeless style, not hot-button fashion. And second, when you have the chance, hitch your wagon to a blazing star.

Maidenform is going from battle-axe to bombshell with a deal inking Mad Men stylist/design goddess Janie Bryant. She’ll be helping Maidenform boost sagging assets by spearheading a viral marketing campaign for the kind of vintage, form-flattering bras and slips that Maidenform has always specialized in.Continue reading...