Posted by Dale Buss on July 25, 2013 09:27 AM
Google makes another TV push with $35 Chromecast device, as it gifts free WiFi to 31 San Francisco parks.
Facebook turns in big quarter as mobile ads drive growth.
PepsiCo squashes idea of acquiring Mondelez as "too risky" as profit pops on snack results.
Beats by Dre redesigns signature headphones, adds chargeable battery.
BMW moves North America CMO to US regional post.
Boeing is tempered by concerns over defense-spending cuts.
CW leverages birth of royal baby George in marketing for Reign.
Campbell Soup eyes 200 new products.
Cargill becomes industry's first to deliver sustainable cocoa from Brazil.
Chrysler extends production lives of some key models.
Coach leans heavily on outlet stores.Continue reading...
Posted by Dale Buss on July 24, 2013 09:21 AM
Starbucks teams with Groupe Danone to market new yogurt line.
HanesBrands buys Maidenform.
Time Inc. may look to further spinoffs.
Aereo targets 25 percent of TV users.
Apple is boosted by strong iPhone sales despite profit dip.
Boeing sees profit rise on strong aircraft sales as it awaits EU directive on Dreamliner safety.
Cadillac plans to rest its laurels in logo redesign, report says.
Carl's Jr. rolls out Pop Tarts ice-cream sandwich system-wide.
Caterpillar cuts outlook.
Daimler eyes recovery in Europe.Continue reading...
Posted by Shirley Brady on May 29, 2012 02:35 PM
Burberry released the campaign for its Autumn/Winter 2012 collection, starring British actress Gabriella Wilde and musician Roo Panes. The black and white campaign, shot by fashion legend Mario Testino, uses London as the backdrop. "We wanted to play with everything that’s at the heart of the Burberry world – celebrating our brand and London through imagery, film, music, weather and our iconic outerwear, all in a very poetic and British way," explained Burberry chief creative officer Christopher Bailey.
In other fashion/luxury news today:Continue reading...
Posted by Peter Cenedella on August 3, 2010 04:11 PM
How do you weather a downturn in demand? His-and-hers brand icons Brooks Brothers and Maidenform are following a two-part formula to maintain market share and grow their customer base in down times: First, think timeless style, not hot-button fashion. And second, when you have the chance, hitch your wagon to a blazing star.
Maidenform is going from battle-axe to bombshell with a deal inking Mad Men stylist/design goddess Janie Bryant. She’ll be helping Maidenform boost sagging assets by spearheading a viral marketing campaign for the kind of vintage, form-flattering bras and slips that Maidenform has always specialized in.Continue reading...