games people play
Posted by Sheila Shayon on July 15, 2011 01:00 PM
Google just introduced badges to spur readers to consumer more news online.
Now, in another sign that gaming is increasingly integrating with social media across all verticals, Badgeville, the social loyalty platform, just closed a $12 million round of financing.
Back in May, Badgeville CEO Kris Duggan told us, “Gamification is the how, and loyalty is the why. We’re the Salesforce.com of gamification.”
To that end, its patent-pending Dynamic Game Engine and Widget Studio give businesses and marketers technology that increases consumer engagement and loyalty through configurable, real-time, social rewards and analytics.
The Series B round is led by Norwest Venture Partners (NVP) and El Dorado Ventures, and Norwest’s Tim Chang and Tom Peterson from El Dorado Ventures are both joining the board.
“This investment comes at the heels of two consecutive seven-figure sales quarters, and 40 percent quarter over quarter growth,” said Duggan in a release.
We asked Duggan how he’ll use the new funding.Continue reading...
games people play
Posted by Sheila Shayon on May 31, 2011 11:30 AM
Badgeville is launching its Dynamic Game Engine today, which according to the social loyalty platform startup, is the most sophisticated gamification technology available.
Focused on increased brand loyalty and engagement, the patent-pending DGE lets marketers reward a series of interconnected behaviors based on multiple rules, including time-based mechanics, activity missions, and integrated game mechanics across virtually any digital property.
“Gamification is the how, and loyalty is the why. We’re the Salesforce.com of gamification,” Kris Duggan CEO of Badgeville told brandchannel.
“There is a shift taking place right now – from drive by visitors that are all optimized around Google search, SEO, and SEM – to a flight to quality. Brands, publishers, community managers are realizing they have to focus on the quality of their audience, and recognize/reward those who continue to matter the most. The value of a user is not equal.”Continue reading...
sip on this
Posted by Dale Buss on November 1, 2010 10:55 AM
Think you’ve been seeing a lot of new moves out of Dr Pepper lately, from fresh flavors to event marketing to memorable branding?
That’s because you have. The Dr Pepper Snapple Group-owned beverage has been pulling out all the stops to celebrate its 125th birthday this year.Continue reading...