brand evolution
Posted by Mark J. Miller on November 1, 2012 04:33 PM

Depending where you were, you may have celebrated Halloween on Oct. 31st. At Procter & Gamble, they've been celebrating the company's 175th anniversary.
That's right: P&G – mother of such consumer packaged goods icons as Tide, Pampers, and Comet, among others – is now 175 years old, but a look back at the company's history reveals that the whole endeavor might not have started if an errant flame and a rapscallion hadn’t done their dirty work all those years ago — or if an opinionated father and father-in-law hadn't intervened.
Or put another way, Mr. Procter's failures in England led to P&G's global success today — and Procter took a Gamble that paid off.Continue reading...
More about: P&G, CPG, Heritage Brands, Anniversaries, Bounce, Braun, Charmin, Comet, Crest, Downy, Duracell, Gillette, Iams, Olay, Old Spice, Olestra, Oral-B, Pampers, Pantene, Prell, SK-II, Tide, Unilever, Vicks, London 2012, Olympics, Bob McDonald, Marc Pritchard
London 2012
Posted by Dale Buss on July 27, 2012 03:56 PM

Procter & Gamble had a good thing going with its mom-focused global campaign heading into the London Summer Olympics, and so like the world-class marketers they are, the company is trying to extend the string of positive impressions throughout the Games.
To that end, P&G CEO Bob McDonald and Global Brand Building Officer Marc Pritchard joined the mothers of several Olympic athletes and other P&G executives to virtually "ring" the opening bell of the New York Stock Exchange "remotely" — from the P&G Family Home pavilion in London.Continue reading...
More about: London 2012, Olympics, Sports, Campaigns, Sponsorships, Advertising, P&G, Colgate-Palmolive, Kimberly-Clark, L'Oreal, NYSE, Unilever, CPG, Athletes, Tide, Pampers, Ariel, Cover Girl, Mascots, IOC, Bob McDonald, Marc Pritchard, Jacques Rogge, Ryan Lochte, Heritage Brands, Video