Posted by Mark J. Miller on March 21, 2013 07:27 PM
The world’s financial situation isn’t exactly peachy keen just yet, but the global population appears to be up for traveling. Both luxury and budget brand hotels are popping up across the world.
Starwood Hotels & Resorts, which came in at the top of its category in the recent 2013 Harris Poll EquiTrend, “expects to have enough cash in the next three years to add another global luxury brand bringing their total to ten.”
Mitzi Gaskins, VP/global brand manager for JW Marriott, noted that the “luxury space is growing a lot” and is “anticipating 50 percent growth over the next four to five years with 79 JW hotels up and running by 2015.” Less than half of the 30 or more hotels that the brand has in the pipeline are in the United States. Gaskins told Fortune that the luxury markets that are growing fastest are “top tier destinations and gateway cities,” noting that the JW brand was opening soon in Cabo, Turks & Caicos, Macao and Hanoi, and had “just launched” in Venice.Continue reading...
brands under fire
Posted by Abe Sauer on March 21, 2013 11:37 AM
A sarcastic joke about diarrhea might be one of the first things one would think upon seeing the Twitter hashtag #thankschipotle.
But no, #thankschipotle was a reaction to the food chain's decision to drop sponsorship of a Utah Boy Scout event due to the organizations stand against gay equality. It seems Chipotle's newest offering is a jumbo sized social conscience, a menu item many are finding deliciously timely. The move also has some lessons for other brands as remaining neutral on gay rights increasingly becomes a non option.
It's true that Chipotle did not exactly come up with this cancelation on its own but instead was more or less shamed into action by progressive activists at Think Progress. On March 19, Think Progress called out Chipotle for violating its own nondiscrimination policy. A day later, Chipotle's desire to stomach a potential backlash led by activists diminished significantly. It announced that it would terminate its sponsorship. It emailed Think Progress, saying, in part, that the brand "believed that terminating the sponsorship and remaining consistent with our policy was the right thing to do."Continue reading...
Posted by Sheila Shayon on March 21, 2013 10:16 AM
Luxury is back at the forefront of fashion and lifestyle despite the still shaky worldwide economy.
Findings from the 2013 Harris Poll EquiTrend, show gains in brand equity across 155 categories from auto makers to department stores across three key criteria: Familiarity, Quality and Purchase Consideration.
"This may show that after a number of years spent tightening their belts, consumers are looking to the quality and value they feel these brands provide,” said Aron Galonsky, SVP Brand and Communication Consulting at Harris Interactive.
Mercedes-Benz took top honors in the Luxury Automotive brand category for the third consecutive year, with Acura (which takes on uber-luxury in its latest US TV commercial, below), Audi, BMW, Infiniti and Land Rover receiving their highest scores ever. Harley-Davidson got its highest score in the study's 25-year history regaining top spot as Motorcycle Brand of the Year.Continue reading...
Posted by Shirley Brady on March 19, 2013 09:07 AM
Interbrand announces the 2013 Best Retail Brands report.
Coca-Cola honored with first Clio brand icon award.
Starbucks names new global CMO in former Sephora marketer Sharon Rothstein, as McDonald's passes Starbucks as most social brand.
Apple rumored to pull out the stops for the next iPhone to take on Samsung, which has replaced Nokia as top smartphone brand in China and confirmed it's developing a smartwatch to take on Apple's rumored wearable computer.
BlackBerry prepares to bring million-selling Z10 smartphone to U.S. on Friday with 100,000 apps.
Burger King hopes folks gobble up new turkey burger.
Carl's Jr. and Hardee's introduce Jim Beam bourbon burger.
Clorox introduces smart tube technology to packaging design.Continue reading...
Posted by Mark J. Miller on March 5, 2013 03:12 PM
Inter IKEA, the parent of IKEA, announced last summer that it was partnering with a hotelier to create a new hotel brand that oddly wouldn’t feature any of the Swedish furniture maker’s products. It’s now been confirmed at the Berlin International Hotel Investment Forum that Marriott is the partner and Moxy will be the name of the new affordable hotel chain, which plans to open 150 locations across Europe in the next decade.
“Moxy Hotels is the essence of the next generation traveler, not only Gen X and Y but people with a younger sensibility, for whom contemporary style is paramount,” said Arne Sorenson, president and CEO of Marriott International in a press release. “Every aspect of the hotel was thoughtfully researched and crafted to reflect and deliver on the changing lifestyles and expectations of this fast-growing customer segment.”
According to TravelBite, this will be Marriott’s first budget brand in Europe. Fifty of those locations should be up and running in the next five years and Inter IKEA will be ponying up $500 million to help out, the Wall Street Journal reports. While the hotels won’t use IKEA furniture, the company has found a way to keep construction costs down in a different way: “Many of the hotels will use rooms prefabricated offsite and then assembled like IKEA furniture, a modular type of construction that is new for Marriott.”Continue reading...
Posted by Dale Buss on March 5, 2013 09:01 AM
Apple value dips as Google soars.
Facebook sued over bungled IPO.
HSBC, now Europe's biggest bank, sheds personal loan assets.
Carmakers at Geneva Auto Show express fears on European recovery.
AARP ramps up YouTube marketing.
Ally Financial says U.S. is probing its retail-financing practices.
Amazon launches first TV effort, for fashion unit; leads mobile retail sales.
American Suzuki gets OK of bankruptcy plan by U.S. court.
Baileys slims down its bottle.
BBC Worldwide reportedly in talks to sell Lonely Planet stake.
Best Buy and Facebook focus on next-generation mobile marketing.
Boeing expects to move fast to get Dreamliner back into the air after FAA approval of fixes.Continue reading...
brands with a cause
Posted by Sheila Shayon on March 4, 2013 11:10 AM
Women's issues are top of mind, with International Women's Day on March 8th and the the 57th Session the main focus of the United Nations' Commission on the Status of Women now underway in New York, with about 700 related events taking place March 4-15.
Kicking off CSW, UN Women executive director Michelle Bachelet today formally convened the 57th session of the Commission on the Status of Women (follow on Twitter at #CSW57). The recent gang-rape and murder of a student in Delhi and the One Billion Rising campaign drew global attention, Bachelet notes: "2012 demonstrated that this [violence] is a terrible reality for many women every day. I'm an optimistic woman and I believe it's clear that we can't continue in the 21st century with this terrible violation of women's human rights."
More than 6,000 UN officials, NGO workers and women's rights activists are expected in New York to debate and create action around the issues, lobbying behind the efforts to counter the work of rightwing groups and countries such as Iran, Russia and the Holy See who are already calling for “removal of key lines of this year's draft document that relate to reproductive health and rights, and those that suggest governments take responsibility for tackling gender violence,” notes the Guardian.Continue reading...
Posted by Alicia Ciccone on February 28, 2013 03:52 PM
The Arabian city of Dubai has become synonymous with over-the-top luxury; a fitting description for a paradise city that is home to the tallest building in the world and now the tallest hotel in the world: the JW Marriott Marquis Dubai.
Situated in the Business Bay district, the hotel stretches 1,164 feet above the ground—just 85 feet shy of the Empire State Building. The outpost, which was officially crowned the "tallest" by the Guinness Book of World Records, is now a part of JW Marriot's 59 locations around the world. JW is the luxury arm of Marriott International, which plans to expand to 79 properties in 28 countries by 2015.Continue reading...