Posted by Mark J. Miller on December 5, 2013 12:57 PM
Much like Twitter did a few months ago, the executives of Hilton Worldwide Holdings will be hitting the road this month to butter up investors for what is set to be the largest hotel IPO ever.
Sold to Blackstone Group in 2007 for $26 billion, the global hotel chain—the largest in the world with 4,000 properties—hopes to raise over $2.4 billion in its initial offering to pay off $1.25 billion in debt. 112.8 million shares will be made available for between $18 to $21 each, which would result in a market value of over $19.2 billion, according to Bloomberg.
It would be one of the most high-profile IPOs of the year along with Twitter, which raised $1.82 billion last month. It wouldn’t make it the year’s largest IPO, though, as oil-pipeline company Plains GP Holdings brought in $2.8 billion in October.Continue reading...
Posted by Sheila Shayon on October 17, 2013 06:27 PM
Among marketers, augmented reality is becoming almost pedestrian. Two diverse brands, Marriott and Valpak, have both incorporated it into recent campaigns.
Marriott is pairing a futuristic redesign of its hotel lobbies, replete with tech-enabled work spaces, with an AR ad in Wired magazine, part of its Travel Brilliantly campaign that is “re-imagining the future of travel."
Consumers can scan the ad with the Blippar app to view a video that show's the hotel’s innovations. “More than just a picture, this campaign truly captures the look and feel of the Marriott brand,” Lisa Hu, VP/GM Blippar told Mobile Marketer. “For a hospitality brand, video is the perfect way to showcase the sights and sounds of vibrant cultures that are paired with a welcoming place to stay. Marriott chose to utilize their unique video content in order to bring the augmented reality experience to life.”
Mobile video is performing well as an engagement factor according to a recent Unruly report that saw click-through-rates for mobile video ads triple in the last year.Continue reading...
Posted by Barry Silverstein on October 9, 2013 11:22 AM
US consumers seem temporarily frozen in place due to a Federal government shutdown, but that isn't stopping some of the world's best known luxury brands from planning for a rebound of the luxury travel market.
British luxury fashion brand Burberry, for example, has just launched "Travel Tailoring" via a global digital campaign. The new menswear line includes suits with "innovative lightweight construction, lightweight shoulder construction," and "naturally flexible fabrics," according to the company. A "memory fabric" (100 percent merino wool) is designed to resist creasing. Intended for the luxury traveler on the go, the line comes with an equally high-end price: suits start at $1,995, while blazers begin at $1,295. Burberry is no stranger to innovation though when it comes to combining fashion and technology, as it most recently caused a stir by partnering with Apple during its iPhone 5S launch for Fashion Week.Continue reading...
Posted by Mark J. Miller on October 3, 2013 08:02 PM
More than 4,000 Americans have crowned Marriott as the chain that serves up the most satisfying hotel experience, according to the American Customer Satisfaction Index. The report, which was released Oct. 1, named the midscale Fairfield Inn & Suites by Marriott as the highest-ranked hotel chain in the country.
"It helps you figure out what quality of service you want for the price you are willing to pay," said David VanAmburg, ACSI managing director, according to USA Today.Continue reading...
brands under fire
Posted by Dale Buss on September 27, 2013 02:36 PM
In the hyperconnected, globalized world of social media marketing and complete corporate transparency (whether leaders want it or not), it was only a matter of hours before the inevitable occurred: George Takei bashed Barilla chairman Guido Barilla on Twitter: "I hear Barilla pasta is making a new product—bigotoni."
That tweet, of course, was a response by the gay former Star Trek star to news that the head of the world's largest pasta brand told an Italian radio station this week that he would never use homosexual families in company advertisements, a comment that has sparked an outcry and calls to boycott the brand.
"I would never do" an ad campaign featuring a gay couple or family, Guido Barillo stated in the interview, according to FoodNavigator.com. "If they like our pasta and our message they will eat it; if they don't like it then they will not eat it, and they will eat another brand. For us the concept of the sacred family remains one of the fundamental values of the company."Continue reading...
Posted by Dale Buss on July 22, 2013 09:27 AM
Duchess of Cambridge goes into labor as People and US Weekly gird for extensive coverage of UK royal birth.
Sears tries to go upscale—way upscale.
Apple investigates security breach on its servers and tests larger screens for iPhones and iPads.
HSN rebrands to shake dowdy status.
Boston Market harnesses Big Data for promotions.
CarMax solidifies status as unrivaled used-car leader.
Carnival Cruise uses Instagram to redistribute existing 15-second ads.
Chipotle plies ingredient and menu diversity.
Coca-Cola and other major sponsors assess pre-World Cup marketing landscape in Brazil.Continue reading...
Posted by Sheila Shayon on June 28, 2013 03:56 PM
This week, much of the social media-verse was rejoicing: praise for SCOTUS and relief to see DOMA go. In a month-long celebration of Pride, brands small and large made their support known.
"Brands from a wide variety of industries have found that it's a smart business decision to stand not only with LGBT people, but with the majority of Americans who support gay and lesbian couples," Rich Ferraro, VP Communications of GLAAD, told brandchannel.
"Unlike years ago when companies were boycotted over pro-LGBT initiatives, today companies that actively support anti-gay causes are being met with vocal disapproval from the gay community as well as their friends and families, while brands like Delta, Johnson & Johnson and Wells Fargo are building loyal consumer bases simply by being inclusive.”Continue reading...
Posted by Mark J. Miller on June 18, 2013 12:46 PM
Marriott is going all-in on Millennials. The Bethesda, M.D.-based company is launching a new logo and tagline, "Travel Brilliantly" in its latest attempt to attract the growing market of young travellers looking for luxury at a value.
The international hotel chain recently announced it will bring its European hotel brand, AC Hotels by Marriott, to the States to attract younger business travelers, while it is also planning to introduce a Millennial-friendly hotel brand, Moxy, across Europe in a partnerhsip with IKEA.
What's in it for Marriott? According to the Washington Business Journal, “younger business travelers who make three or more business trips per year are a $35 billion market.” The chain hopes to attract the sought-after demo with a new, simplified "M" logo, a mobile app, offering different dining options, and allotting more open spaces in its hotels that can be used as public workspaces as well as streamlined rooms.Continue reading...